REPORT: Ford pushes ad agency to cancel bid for Chrysler work
WPP is the agency of choice for Ford Motor Company, and Ad Age says the nations 11th largest advertiser isn't keen on the idea of sharing its resource with its cross-town rival. If this story is true, we're sure WPP wasn't all to happy with the Blue Oval, but when you spend $1.9 billion per year on advertising, you tend to have a bit of pull with your suppliers. And if you spend that much money, why would you want to share your ad company's creative talent with a competitor? Chrysler's ad deal with BBDO runs through January of 2010.
[Source: Ad Age]
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