• Sep 17, 2009
To put it mildly, sales of the Jaguar X-Type have never quite lived up to worldwide expectations, and that's especially true in the American market where the car did way more damage to the automaker's reputation that its middling sales numbers were ever worth. Jaguar is hoping that its upcoming XJ restores some of the leaping cat's lost luster, and if that happens, exciting prospects may very well open up for the classic British automaker.

Not surprisingly, there are no plans to replace the X-Type in Jaguar's line, but there are a number of options that the automaker could explore for future automobiles – not the least of which is the rumored XE compact sportscar. Engineering chief Mick Mohan tells Autocar that another possibility would be an entry-level coupe that could sport a sticker price several thousand dollars under that of the XF:
Personally, I'd love to make a compact coupe – an Audi A5 or BMW 3 Series coupe rival. There's plenty of profit to be made on those cars, and our aluminum platform technology gives us the opportunity to make one. I think we'd make a really good one too.
One more interesting tidbit from Mohan is that Jaguar has absolutely no intention of following Audi, BMW and Mercedes-Benz into the crossover market. "Utility will never be what we're about", he says, and somehow, we're thankful for that.

[Source: Autocar]


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  • 27 Comments
      • 5 Years Ago
      DO IT! I've had an X- and S-Type and loved them both. No issues with either and lament Jaguar dropping the lower end of the market, even if the X was based on the Mondeo. It was a good, reliable, comfortable driving car. I could easily do another. I just can't afford the XF anymore on retirement money!
      • 5 Years Ago
      I loved my X-Type, and I only got rid of it because I deployed, and as it stands, I wish I hadn't. I can't find another manual transmission sport model for sale at all.

      The X-Type Sport with the manual tranny was neck and neck with the 3-Series when it debuted in 2001, and it had a tad more power to boot. I'm sure within the next few years, Jaguar will embark upon the compact sport sedan/coupe market. The timing is perfect right now while they're on a roll with the XF, XJ, and XK.

      Just gimme a powerful V6 or better, manual transmission, and keep it under 45k with all options, and I'll buy one.
      • 5 Years Ago
      WOOT Good move jag.

      Please don't be like Mercedes and not offer a manual.
      • 5 Years Ago
      TBH the Jags are already quite inexpensive compared to similar cars in their class. A even cheaper Jag with the same styling would sell buckets - I'd probably buy one in a heartbeat; I'm not kidding either.
      • 5 Years Ago
      Thank God for no Xovers. Please please please Jaguar make an affordable Ian Callum-style coupe for $40k. Pleaseeeeeee.

      Land Rover should be to Jaguar, as GMC SHOULD be to Buick.
        • 5 Years Ago
        Agreed. They are capable of it, I know they are. Come on, Jag!
      • 5 Years Ago
      Jag's new styling would downsize really well in my opinion. What a breath of fresh air and actual defined, purposeful design would be in the entry-level lux market. Well, no, I take that back -- Mercedes does have a strong design language right now, and Audi's is reasonably sharp (if you can turn a blind eye to those taillights), but BMW? Lexus? And, if you're willing to consider them in the same ranks, Acura? What in hell's going on at those respective camps' design wings is anybody's guess. But to restate: this muscular, meaningful design language would look fantastic wrapping a compact coupe or sedan. Please do so.
      • 5 Years Ago
      Add me to the list of pretty happy X-type owners. It is still a stand-out in streets crowded with BMW 3-series and Subaru Outbacks. Just please put AWD under the proposed new car. Our weather is just awful in the winter and I hate not being able to get up my driveway.
      • 5 Years Ago
      Everyone I know with an X-type is pretty happy with it.
      • 5 Years Ago
      I think the problem with the X-Type was that many knew it was based on the Mondeo platform. So perhaps many felt it would be liking paying 3-Series or C-Class prices for a upscale Mondeo.
      • 5 Years Ago
      Totally agree with boxer fanatic. But remeber, even if it did come out as a 2+2, they could still create a sport or R version that is only a 2 seater. Think of Jags cousin Aston Martin and what they did with the DBS...basically a DB9 which is a 2+2, they just changed up and got rid of the back seat. You can even order a DBS now with a 2+2 configuration. But thats my take on it, come out with a 2+2 to start off, then a year or two create an R verison that is a 2 seater, and possibly can be ordered in a 2+2 as well.

      I personally would love for Jag to come out with a small sporty coupe that would compete with the A5 and the 3 series coupe. I love jags new styling, and I love the XK and wish I could afford one. So if they took the same design and threw it into a low cost, 40k something ish little XK, I would so dive into it over a 3 series. Even if the 3 series was technically better, or it had a better engine, which it probably will...its a 3 series its hard to beat, I'd still take the jag for its styling, and the fact that not that many people will have them.

      Jaguar...i want a rwd E-type coupe in either 2+2 or 2 seat configuration, in british racing green, black leather interior with dark walnut trim.
        • 5 Years Ago
        I'm totally with u on that cuz with Aluminium platform they can make cheaper and lighter car than german rivals and probably much better looking as well but I somehow think they shouldnt go after mainstreamers not becuz they cant compete but to maintain exclusivity..to protect the brand being considered as part of a herd
        furthermore they are now just as techy with cool toys and stuff and still maintaining that britishness. I've heard Tata's setting up new RnD labs in germany for JLR...is it true?

        btw keith, I mean no offence but reading those last couple of lines
        ...felt like u'r ordering an ice-cream or something :)
      • 5 Years Ago
      It looks doable, base it off a shortened XF or XK platform if they really want to save costs. plus the XF and XK are great looking cars.
      • 5 Years Ago
      Yes please my xf lease is up in 2 years.
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