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The Toyota Prius is super duper. Click above to watch video after the jump.

Here in the U.S., the advertising campaign for the 2010 Toyota Prius is all about shiny happy dancing people-flowers and that hypnotic mind-control song that plays in the background. It's humble. It's green. It's all very weird. But there's no disputing the message: if you love the Earth, you want a Prius. And a tree costume.

On Toyota's Japanese homepage, the message is more assertive. As you can see above, Kal-El – a.k.a. Superman – thinks the 2010 Prius is a Super Hybrid Car (all together now, with feeling: "SUPER HYBORIDOCAR!"). Seriously. Clark Kent is on the case in the TV commercial after the jump. Though many seem to like Toyota's American Prius advertising campaign, we think the Man of Steel is so much better than the neo-hippie Cirque du Soleil campaign we have here in the States, where Superman, you know, lives.

[Source: Toyota]




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    • 1 Second Ago
  • 13 Comments
      • 5 Years Ago
      It isn't as lame as putting it in the Transformers movie.
      • 5 Years Ago
      hahahha. that was funny. japanese do know how to do wacky fun commercials. as for the US Prius commercial, I think it looks fabulous in HD. but on SDTV, it looks a little cheesy.
      • 5 Years Ago
      Is it just me or is the Prius design getting a bit stale? Spruce it up Toyota!
        • 5 Years Ago
        Unfortunately, they just did.
      • 5 Years Ago
      The Prius is Hippie in the US thats why the advertising here is soo colorful lol
      • 5 Years Ago
      I'll take a rehashed Superman bit over those awful, drug induced looking, dancing flower people in the US Prius ads. Those are stupidest car ads I have ever seen.
      • 5 Years Ago
      Everyone knows the big stars love to make an easy buck or two(million) doing Japanese commercials. Glad to see CK cashing in, after all his years of service, he deserves it ;)
      • 5 Years Ago
      I like this commercial WAY WAY WAY better than the Prius marketing here.
      • 5 Years Ago
      The Commercial makes sense in a Japanese sort of way really....for those of you who don't read any Japanese the first thing it says is " Scoop!! Super Hybrid Car" second line is a translation of "Get me a scoop" in Japanese and the last written line says " Big News".

      So the ad is about how super it is, and in Japan there is always a spokesman, spokesmodel, mascot, etc... for products.

      Super Man....Super Hybrid...
      • 5 Years Ago
      and why are they shooting the commercial in Los Angeles?
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