GM "Satisfaction Guaranteed" official, commercial reveals future GM product
GM "Satisfaction Guaranteed" commercial – Click above to view gallery of screen shots or watch video after the jump
Earlier today we told you that General Motors would be announcing a new initiative that gives customers a 60-day money back guarantee on any Chevrolet, Cadillac, Buick or GMC vehicle purchased. That program was just officially announced as the "Satisfaction Guarantee" and runs from September 14 through November 30. To kick things off, GM will be airing a commercial called "May the Best Car Win" starring its new Chairman, Ed Whitacre. You can view the commercial after the jump (sorry about the squishiness), but you'll also want to check out the gallery below that contains screen shots lifted from the ad.
The commercial shows Whitacre taking a leisurely stroll through the GM Design Center in Warren, MI. You know, that place you're never EVER to enter with a camera. Flaunting the rules, Whitacre and his camera crew stroll by a number of future vehicles and concepts that are deftly placed around the design center. We see the upcoming Cadillac ATS, what we assume to be a production-intent version of the Cadillac Converj (Caddy's version of the Volt), a small Buick crossover based on the company's Delta platform and the production Chevy Spark, among others.
After you're done ogling the General's future portfolio, you can also check out official details on the "Satisfaction Guaranteed" program, which covers 2009 and 2010 models as long they're returned between 31 and 60 days after purchase with less than 4,000 miles. And sorry, leases aren't included.
PRESS RELEASE
GM Launches 60-Day Satisfaction Guarantee; Offer Bolsters Campaign to Earn Consumer Confidence
- 'May the Best Car Win' marketing effort demonstrates GM's confidence in the quality, durability of its cars, trucks and crossovers
- 60-day Satisfaction Guarantee covers 2009 and 2010 Model Year vehicles
- Builds on 100,000-mile/five-year powertrain warranty
- Covers all vehicles sold by Chevrolet, Buick, GMC and Cadillac
- Program runs Sept. 14 through Nov. 30
DETROIT - General Motors announced today that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.
The announcement is part of a larger "May the Best Car Win" marketing campaign that demonstrates GM's confidence in its vehicles when compared head-to-head with the most competitive vehicles in each vehicle segment.
The new Satisfaction Guarantee bolsters GM's existing industry-leading consumer coverage, which includes a transferrable100,000-mile/five-year (whichever comes first) limited powertrain warranty, roadside assistance and courtesy transportation.
"We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty and safety, our vehicles are the best choices - that's what makes an offer like this possible," said Bob Lutz, GM vice chairman, Marketing and Communications. "The Cadillac SRX and CTS Wagon, the Buick LaCrosse, the Chevrolet Equinox and GMC Terrain, for instance, are all outstanding new products. This new marketing effort should help us communicate these facts to consumers.
"We know that we'll need to work very hard to get people's attention and encourage them to give Chevy, Buick, Cadillac and GMC a try. We think the 'May the Best Car Win' campaign and the Satisfaction Guarantee offer should help re-instill confidence in the excellence of our products. We're putting our money down that if people buy one of our vehicles and don't absolutely love it, we'll take it back. We will stand behind them both in the short-term and over the long haul," Lutz said.
Details of GM's new Satisfaction Guarantee:
- Offer covers 2009 and 2010 Model Year Chevys, Buicks, GMCs and Cadillacs (except medium duty trucks)
- Customers (one per household) can return their vehicle between 31 and 60 days with less than 4,000 miles
- Customers will be informed in writing before they buy the vehicle of the terms of the Satisfaction Guarantee
- Customers must take delivery by Nov. 30
- The Satisfaction Guarantee covers the vehicle purchase price and sales tax, but not other add-ons like accessories, negative equity on a trade-in or other fees; other restrictions apply
- Leased vehicles are not included
- More details are available beginning Monday, Sept. 14, online at [Chevy][Buick][Cadillac][GMC].com/guarantee
Reader Comments (Page 1 of 5)
Christian de Saint Preux 3:32PM (9/10/2009)
Less than $4000 miles? or dollars?
Reply
brucec32 4:26PM (9/10/2009)
It's dollar-miles. You know, like foot-pounds.
mesama 8:17PM (9/10/2009)
lol at Bruce :)
alex 10:44PM (9/10/2009)
seriously autoblog... time to get an editor!
but shoot, you know what car doesn't look half bad? the spark. I remember liking the concept, but then the production model photos came out and it looked horrible. I think that it's probably because chevy doctors the s#!t out of their photos and ups the contrast, making every crease look really dramatic... like this: http://www.jupiterchevroletblog.com/wordpress/wp-content/uploads/2008/06/2008malibu.jpg
But seeing the Spark without all that contrast makes the lines look much more subtle. and that makes it look like a much nicer car
alex 10:48PM (9/10/2009)
PS. anyone else notice the car on the descreen at 24 seconds? possible next gen volt?
Blessed Ossoona 1:54AM (9/13/2009)
@ Alex, pretty sure that's the current gen Volt, same as seen at 0:46.
Taglane 3:32PM (9/10/2009)
Damn. Hella new cars...
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Taglane 3:40PM (9/10/2009)
btw, did anyone else see the ATS and immediately think "1st gen ford fusion"?
looks awesome nevertheless.
C.W. 3:58PM (9/10/2009)
seriously... i see a cadillac fusion peaking out from under the cover (1st gen fusion as you mentioned) and I see a Chevy 'Fiesta'.... wtf
inteller 4:11PM (9/10/2009)
how pathetic....why not show cars in production. No one in the market for a new car TODAY wants to look at cars not available. More smoke and mirrors from Gov'mint Motors.
Taglane 4:20PM (9/10/2009)
Inteller: Stay out of my post with your spam. You act like no other automaker has ever shown future products, and it's not like cars already in production weren't shown in this video.
________________________________
Don't cross this line.
John 6:36PM (9/10/2009)
Uh, excuse me, did you not see the end with the Terrain, Camaro, SRX, and Lacrosse? All 2010 models.... they're all available now. Sheesh. Did you even watch the commercial? (///_-)
Kinsey 12:41PM (9/12/2009)
Its funny you said that cause I always thought the Fusion looks like a Cadillac when it came out.
Typesbad 4:11PM (9/14/2009)
Inteller: You really don't get it do you? This whole spot is to show GM's viability for the future. It is a very modern appearing setting filled with plans for products for years to come. The whole visual message is "We have a good future ahead of us. So it's safe to buy a current GM product, because we aren't going away." I think that is a very important A similar spot showing nothing but currently available product would do that would it? But, given your snide "Gov'mint Motors" reference, I suspect you didn't view this objectively.
I don't know if this applies to you, but while we are on the subject, it amazes me to hear all the hue and cry about "the government taking over General Motors!" as if it was some kind of nefarious government plot. I honestly would like to know what these whiners would like to have had happen. Should there have been no government money thus making GM stand for Gone Motors? Or bail them out with plenty of money but do nothing to see what got them into this mess isn't continued. Because that worked so well with the banks, didn't it?
Really teabaggers, what was the correct course of action here?
Kevin 3:33PM (9/10/2009)
See, now this seems like a great idea. But I can only imagine it not lasting long because of the douches that are going to ruin it by taking advantage of the program. It was kinda like that "Sleep On It" campaign they did a couple years ago where you could take the car home for the night. Next thing you know people are taking out Escalades to the clubs for the night and returning them the next day...
Cool idea in theory, but I don't see it lasting long....
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Epyx 3:35PM (9/10/2009)
I see it lasting form Sept. 14 through Nov. 30.
Kevin 3:36PM (9/10/2009)
Oh I just read the dates when it's available. Reading > Me.
Tourian 3:52PM (9/10/2009)
There's the small matter of qualifying to purchase the vehicle too. Not everyone can get a loan on a $70,000 Escalade these days, just so they can go to the big game and bring back Monday morning.
Chris 4:30PM (9/10/2009)
Yeah, there definitely be people who will take advantage of it. Friend worked for CARMAX. She had someone buy a van and return it after their vacation to Florida - full of sand and junk from fast food restaurants. She said while uncommon it happened to much for her, she just could not believe such people existed.
Tool 6:49PM (9/10/2009)
The ad copy was fine. Delivery was horrible. The guy isn't an actor, so I realize he is not perfect. But he is 67 years old, ran AT&T, probably gave more than a few speeches in his dat, so why can't he pull this off? The first 30 seconds was a run-on sentence with no pauses.
End of rant.