• Sep 10th 2009 at 3:27PM
  • 72
GM "Satisfaction Guaranteed" commercial – Click above to view gallery of screen shots or watch video after the jump

Earlier today we told you that General Motors would be announcing a new initiative that gives customers a 60-day money back guarantee on any Chevrolet, Cadillac, Buick or GMC vehicle purchased. That program was just officially announced as the "Satisfaction Guarantee" and runs from September 14 through November 30. To kick things off, GM will be airing a commercial called "May the Best Car Win" starring its new Chairman, Ed Whitacre. You can view the commercial after the jump (sorry about the squishiness), but you'll also want to check out the gallery below that contains screen shots lifted from the ad.

The commercial shows Whitacre taking a leisurely stroll through the GM Design Center in Warren, MI. You know, that place you're never EVER to enter with a camera. Flaunting the rules, Whitacre and his camera crew stroll by a number of future vehicles and concepts that are deftly placed around the design center. We see the upcoming Cadillac ATS, what we assume to be a production-intent version of the Cadillac Converj (Caddy's version of the Volt), a small Buick crossover based on the company's Delta platform and the production Chevy Spark, among others.

After you're done ogling the General's future portfolio, you can also check out official details on the "Satisfaction Guaranteed" program, which covers 2009 and 2010 models as long they're returned between 31 and 60 days after purchase with less than 4,000 miles. And sorry, leases aren't included.

  • We're guessing that the car in the background might be a production intent versions of the Cadillac Converj ER-EV based off what appears to be a closed off grille and the general size and proportions of the vehicle.
  • We have no idea what the model on this rolling cart is, though in the video it appears to be a sport truck version of the Chevy Silverado with side exhausts.
  • The GMC vehicle that we can see the front of in the center of this image is a small crossover concept similar in principle to a first-gen Scion xB. It's smaller than the current xB and Cube, but larger than than MINI Clubman. It could be seen as a competitor to the upcoming Mini crossover vehicle.
  • The clay model to Whiteacre's left appears to be the upcoming compact CUV from Buick. It's smaller than the Vue and based on the Delta compact platform.
  • The blue car peeking out from under the sheet is the front of the Cadillac ATS. This is the smaller 3-Series competitor that is likely based on a shortened next-gen CTS platform.
  • The green car on the left is the production Chevy Spark.



GM Launches 60-Day Satisfaction Guarantee; Offer Bolsters Campaign to Earn Consumer Confidence
  • 'May the Best Car Win' marketing effort demonstrates GM's confidence in the quality, durability of its cars, trucks and crossovers
  • 60-day Satisfaction Guarantee covers 2009 and 2010 Model Year vehicles
  • Builds on 100,000-mile/five-year powertrain warranty
  • Covers all vehicles sold by Chevrolet, Buick, GMC and Cadillac
  • Program runs Sept. 14 through Nov. 30

DETROIT - General Motors announced today that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.

The announcement is part of a larger "May the Best Car Win" marketing campaign that demonstrates GM's confidence in its vehicles when compared head-to-head with the most competitive vehicles in each vehicle segment.

The new Satisfaction Guarantee bolsters GM's existing industry-leading consumer coverage, which includes a transferrable100,000-mile/five-year (whichever comes first) limited powertrain warranty, roadside assistance and courtesy transportation.

"We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty and safety, our vehicles are the best choices - that's what makes an offer like this possible," said Bob Lutz, GM vice chairman, Marketing and Communications. "The Cadillac SRX and CTS Wagon, the Buick LaCrosse, the Chevrolet Equinox and GMC Terrain, for instance, are all outstanding new products. This new marketing effort should help us communicate these facts to consumers.

"We know that we'll need to work very hard to get people's attention and encourage them to give Chevy, Buick, Cadillac and GMC a try. We think the 'May the Best Car Win' campaign and the Satisfaction Guarantee offer should help re-instill confidence in the excellence of our products. We're putting our money down that if people buy one of our vehicles and don't absolutely love it, we'll take it back. We will stand behind them both in the short-term and over the long haul," Lutz said.

Details of GM's new Satisfaction Guarantee:
  • Offer covers 2009 and 2010 Model Year Chevys, Buicks, GMCs and Cadillacs (except medium duty trucks)
  • Customers (one per household) can return their vehicle between 31 and 60 days with less than 4,000 miles
  • Customers will be informed in writing before they buy the vehicle of the terms of the Satisfaction Guarantee
  • Customers must take delivery by Nov. 30
  • The Satisfaction Guarantee covers the vehicle purchase price and sales tax, but not other add-ons like accessories, negative equity on a trade-in or other fees; other restrictions apply
  • Leased vehicles are not included
  • More details are available beginning Monday, Sept. 14, online at [Chevy][Buick][Cadillac][GMC].com/guarantee

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    • 1 Second Ago
      • 5 Years Ago
      More smoke and mirrors from the company that stole your
      hard earned tax dollars.
        • 5 Years Ago
        Smoke and mirrors? You need to be hit. I'm not talkin about a slap either. I'm talkin pimp fist to the dome.
      • 5 Years Ago
      4:39PM (9/10/2009)
      I am never going to buy a GMC vehicle period.
      GMC should of gone bankrupt long ago along with its union members. Buying a vehicle from it would almost be like... voting for Obama.


      I suspect you do not know the difference from your Ahole and the hole in the ground.

      I bought my 1999 GMC Serria 4.8L Vortec new in late 1998 and to this day has not only never had to go to a dealer for any warranty work but also not one thing has broke or degraded on it and that is trailering my 1999 Corvette to racetracks all over the country from pulling mountain roads like Donners pass to the Grapevine and is in weather from over 100 degrees to zero in snow and hail pulling 6,000 lbs of trailer/car.

      Your FOS, GM does a good job on the light trucks, far better then the crap of the riceballs and spreading the cost of what I paid over 11 years the GMC pickup is worth the price paid.

      People still ask me if it is a fairly new model year.
      • 5 Years Ago
      And isn't that the new Malibu front clip seen in 2 shots (2012 or 2013)? The Cadillac and Buick look sharp. Hope the Spark has larger rolling stock optional, as on the show car..
        • 5 Years Ago
        No. The Aveo front clip is silver and appears on the left just as Whitacre enters the main design area. It can also be seen on the left side of the 3rd photo.
        • 5 Years Ago
        You mean the dark-blue screen left? That's the Volt...
        • 5 Years Ago
        The new Malibu has been described as having a domed hood, and the new Aveo as having 4 distinct headlamps. Have to say I love the Volt - looks very nice, and I think you need the blocked-out grill design to make it look like a real car. If you make it look like an EV, you run the risk of some horrible puss like the Nissan Leaf. Paint that sucker pink and you've got Penelope Pitstop's new ride. Not something I'd ever be seen driving.
        • 5 Years Ago
        Bigger wheels aren't going to fix the inherently God-awful proportion of the Spark. You compare it to the Fiesta hatch and just have to shake your head. I mean the Fiesta has big headlights but the Spark has BIIIIGGGGGGG HEEEEAAADLIIIIGHTS!!!!!
      • 5 Years Ago
      whenever i see that trompe l'oeil grille on the volt i get douche chills.

      dear automakers, stop making fake grilles, air intakes, fender vents, etc.
      • 5 Years Ago
      seriously autoblog... time to get an editor!

      but shoot, you know what car doesn't look half bad? the spark. I remember liking the concept, but then the production model photos came out and it looked horrible. I think that it's probably because chevy doctors the s#!t out of their photos and ups the contrast, making every crease look really dramatic... like this: http://www.jupiterchevroletblog.com/wordpress/wp-content/uploads/2008/06/2008malibu.jpg

      But seeing the Spark without all that contrast makes the lines look much more subtle. and that makes it look like a much nicer car
      • 5 Years Ago
      the truck on the cart was the silverado 427 concept. they should definitely make that
      • 5 Years Ago
      See, now this seems like a great idea. But I can only imagine it not lasting long because of the douches that are going to ruin it by taking advantage of the program. It was kinda like that "Sleep On It" campaign they did a couple years ago where you could take the car home for the night. Next thing you know people are taking out Escalades to the clubs for the night and returning them the next day...

      Cool idea in theory, but I don't see it lasting long....
        • 5 Years Ago
        Yeah, there definitely be people who will take advantage of it. Friend worked for CARMAX. She had someone buy a van and return it after their vacation to Florida - full of sand and junk from fast food restaurants. She said while uncommon it happened to much for her, she just could not believe such people existed.
        • 5 Years Ago
        The ad copy was fine. Delivery was horrible. The guy isn't an actor, so I realize he is not perfect. But he is 67 years old, ran AT&T, probably gave more than a few speeches in his dat, so why can't he pull this off? The first 30 seconds was a run-on sentence with no pauses.

        End of rant.
        • 5 Years Ago
        I see it lasting form Sept. 14 through Nov. 30.
      • 5 Years Ago
      Interesting promotion, but why only run it 2 1/2 months? It's as if they've said "the number of cars returned and money lost during 2 1/2 is worth the press from the program and extra sales it might generate". Why not make it a permanent program if they are really behind their products? They are doing it during a recession, and for only a short period of time, that doesn't show as much faith in their cars as it could.
        • 5 Years Ago
        Ya know what I think? Maybe they're just seeing how it goes along, and if it's a success, I think they might say something along the lines of, "Well since it's going so well and people realize our cars are the best, we're extending the program, etc."

        It'll be interesting to see how this plays out.
      • 5 Years Ago
      I am most interested in that silver model, it is unlike any design I have seen from GM.
      • 5 Years Ago
      good commercial... but what GMC vehicle is that truck, over his left shoulder as he walked in... looks like a small truck looking xover style vehicle.
      • 5 Years Ago
      FYI, the commercial is full of win. I haven't seen a GM commercial with this much confidence in... well never!
      • 5 Years Ago
      ATS FTW....
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