• Sep 9, 2009
Click the image above to view the video after the jump

For better or worse, many regard the Mini Cooper as a chick's car. But rather than fighting that idea before it unveils a pair of concepts at the Frankfurt show, the BMW's Mini division has released this conceptual teaser video that, well...let's just say it embraces its girl appeal. But it doesn't do much more than that. Follow the jump to see what we mean.



[Source: Mini]




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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      WTF?
        • 5 Years Ago
        WTF? indeed.....that was hardcore...
      • 5 Years Ago
      What the flying hell does this have to do with a car? Can we get a shot of a tire or something?
      • 5 Years Ago
      mini a girl's car? maybe a vw newbeetle, but a mini? seriously?
        • 5 Years Ago
        The regular MINI is a bit of a girls car and the convertible too but the Cooper S is not and neither is the JCW MINI.

        Most of the Cooper S and JCW MINIs I see are driven by men.
        • 5 Years Ago
        there aren't many cars that would be more "girly" than Mini
      • 5 Years Ago
      they should have just blacked out the entire roof, instead it looks like it's got a retarded hair piece on top.... seriously.... way to screw up a great idea.
      • 5 Years Ago
      One has the personality of a girl from a Duran Duran video and the other has the personality of a girl from a Robert Palmer video. How very 80s of them.

      I didn't think a Mini was a chick car until I noticed how many women drive them!
        • 5 Years Ago
        The MINI was designed to appeal equally to girls and guys (read about their design language), and I think it succeeds exactly that way according to my observations.

        Literally, the headlights were designed to appeal to girls, and the central hump to guys. I read this!
      • 5 Years Ago
      If that's what MINI calls "girl appeal"... count me in.
      • 5 Years Ago
      Here is what I think MINI is trying to say;

      I guess they are either releasing two separate cars.
      -One considered "girly/proper" and another considered "wild/hip/fun/hardcore"

      Or they are releasing one car that encompasses all of the above.

      Either way, they have me curious.

      (BTW
      • 5 Years Ago
      That girl on the right (on the screen cap) look a lot like Michael Jackson