• Sep 9, 2009
The gestation period for a new Volvo model has always been rather languid. Back in the 1950s, when tailfins were making annual progress toward low earth orbit, Volvo was cranking out PV444 and 544s. Those cars spent a good part of a decade looking like 1940s Fords, and so it's gone with Volvo's models. The iconic 200 series was in production for nearly 20 years, so while the current S60 was first teased nearly ten years ago, the fact that it's still on sale isn't that surprising given the brand's history of model longevity.
All the way back to Volvo's original stylist Jan Wilsgaard, the Swedish automaker has had good looking cars that stand up over time. Of course, a glance at the latest S60 sales figures might indicate that the public is using the car as an illustration of "long in tooth." Most of Volvo's range has been recently refreshed, but its important bread and butter sedan has been soldiering on largely unchanged from its 2005 mid-cycle freshening. Until now, that is.

The next S60's production styling has been captured by spy photographers, and the new duds follow the styling themes laid out by the recent XC60. The front end is smoother and more chiseled at the same time, and the bodysides pick up a character line where the current car wears a smooth radius. We think it looks good, it's a nice evolution of the original S60's handsome and well-proven styling, and should make Volvo a more attractive purchase when Ford eventually relents and admits it's for sale. Follow the source to see the new S60 in full. Thanks for the tip, Casey!

[Source: Straightline, Photo: Brenda Priddy & Co.]




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    • 1 Second Ago
  • 20 Comments
      • 5 Years Ago
      looks like a jag
      • 5 Years Ago
      Nice... 4 doors coupe... but the ass end of a Civic... :-)
      • 5 Years Ago
      The 280hp 3.0 option makes me think that there will be an R version. But growing to take on the 5 series? Fail.
        • 5 Years Ago
        Well, it has to distance itself from the S40...
        • 5 Years Ago
        It is not growing to take on the 5 series - the whole point is that it will stay the same size as the 3 has grown and it will take on the 3.

        The S40 isn't long for this world.

      • 5 Years Ago
      I admit to being a Volvo fanboy but i was wavering for a while.

      This has me back in the fold.
        • 5 Years Ago
        yup, a lot better proportions than the c30 revision
      • 5 Years Ago
      The rear does look a bit Civic-ish, but overall it looks very handsome and a lot more modern than the current one (which honestly looked a bit dated when it came out).
      • 5 Years Ago
      Its not the best, but it's time for Volvo to keep up with the auto industry when it comes to design
      • 5 Years Ago
      I like it and think it looks great but it doesn't look like a Volvo anymore. Apply the appropriate badging and this could be a car from any supplier. Some may find that a move in the right direction but others may not. Much more generic looking than Volvo's of yore, yet much sexier and less hipster. However, all cars are starting to look similar so this is not limited to Volvo. Still sad when Jag, Volvo, and Saab dismiss iconic styling cues for a clean slate direction, but I understand the need to adapt and change. Who is next Porsche? I hope not.
      • 5 Years Ago
      DO WANT.
      • 5 Years Ago
      Something tells me that volvo themselves created the opportunity for the spy photogs to "leaked" this car into the internet. Generating positive buzz to entice the would be buyer of volvo to meet ford asking price maybe?
      • 5 Years Ago
      !
      That looks absolutely amazing
      • 5 Years Ago
      That's nice, but the article says the S60 is an example of "long in the tooth" cars. The prime example of this is not Volvo, but Ford's Panther platform. Now THAT'S old. Fred Flintstone's car was on the Panther Platform, and the first known ad for the Ford LTD Crown Victoria was found on a cave wall in France. The predecessor to the Panther platform was called the Sabertooth Tiger, that's how old those cars are!
      • 5 Years Ago
      I think I'm turning Japanese, I think I'm turning Japanese! I really thinks so!
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