• Sep 5, 2009
We all know the state of the auto industry right now, especially with regard to the Detroit three. We'd say it's somewhere between normal and completely screwed. Sales volume has been mostly woeful, two of the Detroit automakers needed a taxpayer bailout to survive, and Chrysler has been passed around like a hot potato. Ford has more debt than Miami Beach has sand, yet the Blue Oval is considered the healthiest patient in the ICU. Beyond the cash infusion, the migration away from SUVs, and the desperate scramble for fuel efficiency, Detroit automakers have morphed, moved, cut and shrunk their way through the 21st century.

They say a picture is worth a thousand words, and we'd add that the above graph is tantamount to an engaging novella. It charts the massive brand exodus among the Detroit contingent, which looks like a quadruple reverse drawn up on the telestrator by John Madden. If that isn't sobering enough, the text below shows just how much Detroit automakers have shrunk since 2006. Overall, attrition at Ford, GM and Chrysler accounts for an astonishing 144,600 workers in only three years. No wonder Michigan has the highest unemployment rate in the nation.

The chart also gives a brief look at the up-and-coming members of the US auto industry, including Tesla, BYD, Tata and Smart, along with a quick blurb about the future of each of the automakers represented. Click on the graphic above to view the chart in full. Hat tip to M.Sharma.

[Source: Mint]


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  • 22 Comments
      • 5 Years Ago
      According the graph by the end of 09 Ford with have more than twice as many US workers as GM. And is also states Ford made 9.5billion profit last year. WTF Is this thing accurate?
        • 5 Years Ago
        There's something wrong with those numbers.
        • 5 Years Ago
        i would assume the profit could be attributed to Ford Credit which is part f FoMoCo... somehow... i guess...
        but still the numbers looks too big to me
      • 5 Years Ago
      Ummm...No Mazda under Ford?
        • 5 Years Ago
        If you own the controlling interest then you have majority ownership since you are the largest stakeholder... As I stated in my other post, Ford sold off a good chunk of their investment in Mazda and no longer have controlling interest.
        • 5 Years Ago
        Ford sold their majority ownership in Mazda earlier this year to a group of Japanese investors. I believe Ford still still owns around 15%, but no longer own controlling interest.
        • 5 Years Ago
        Not majority owned, but Ford did have a controlling interest at a mere 34%. They sold 20% of that in 2008 though.
        • 5 Years Ago
        Ford never had a 51% stake in Ford, they only had controlling interest in Ford because an odd Japanese law that gave them controlling, which Ford had. But, Ford sold off some of that interest in Mazda to recoup some of the cash they lost turning the reigns back over to Mazda for the first time since 1993 or 96 I believe.
      • 5 Years Ago
      Volkswagen owns Audi, Bugatti, Bentley, Lamborghini, SEAT, Skoda, Volkswagen Commercial Vehicles and Scania (a Swedish truck maker). Volkswagen will buy Porsche of Porsche Automobil Holding SE (the holding company of Porsche car making) soon , and has a minority shareholding in MAN (a German truck maker). Volkswagen is owned 20% by Lower Saxony it's home state, and the rest ,after Porsche sells it's shares, will be owned by normal shareholders and Quatar.
        • 5 Years Ago
        wrong! Porsche Automobil Holding SE is buying Volkswagen group and Porsche Automobil Holding SE is selling Porsche to Volkswagen to finance the money borrowed to buy a majority ownership in Volkswagen
        • 5 Years Ago
        "wrong! Porsche Automobil Holding SE is buying Volkswagen group and Porsche Automobil Holding SE is selling Porsche to Volkswagen to finance the money borrowed to buy a majority ownership in Volkswagen"

        anybody remember that scene in the first Naked Gun film, where Drebin is questioning the dock master and they keep bribing each other with the same two $20 bills? That's what your description reminds me of.
      • 5 Years Ago
      They have Tesla but no Fisker?
      • 5 Years Ago
      Please make a graph of this showing Volkswagen! I can't for the life of me understand who owns what! And I work there!
      • 5 Years Ago
      I love how they put "The Queen in Right of Canada and Ontario" as part owners in GM and Chrysler... Was that supposed to scare Americans or something?
        • 5 Years Ago
        That's just a legal/official term for the governments of Canada and Ontario.
      • 5 Years Ago
      great read! Looks like battery tech and new energy sources will shape much of the outcome for the future.
        • 5 Years Ago
        Great read yes but they forgot Mazda on Ford's sell list! Even though they sold it in small parts to avoid anyone taking any of it, it was still sold... Most of it anyway!

      • 5 Years Ago
      Makes Ford look much more appealing than ever before.
      • 5 Years Ago
      GM looks like British Leyland did before it crashed and died when the government decided not to keep it propped up with more tax payers money. Good luck Ford but even it needs to work on customer relations at the dealer level.
        • 5 Years Ago
        "GM looks like British Leyland did before it crashed and died when the government decided not to keep it propped up with more tax payers money"

        The difference between British Leyland and GM is that BL never realized they had to stop making cars that were total crap.
      • 5 Years Ago
      this chart shows how GM messed up. to many different cars under to many different names.
      • 5 Years Ago
      They jumped the gun a bit fast in the case of Opel, it isn't officially sold to Magna yet (RHJ and even Fiat are still interested). The folks of the French site LeBlogAuto compared the Opel case to the prime-time drama "Dallas" lol we might know soon the conclusion of that saga next week http://www.leblogauto.com/2009/09/feuilleton-gm-%e2%80%93-opel-conclusion-la-semaine-prochaine.html and there the possibility then Opel might stay within GM http://www.journalauto.com/infos/article.asp?idarticle=8395
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