• Sep 4, 2009

2010 Buick LaCrosse: Click above for high-res image gallery


When General Motors named the Chevrolet Nova, the majority of customers in America had no issues whatsoever with the spacey moniker. Spanish speaking countries were a different matter entirely, as the literal Spanish translation of "no va" is "no go." As the story goes, Chevy's Nova was less than successful south of Texas, although some analysts (armchair and otherwise) dismiss this historical naming issue as nonsense. Whether the Nova was an issue for GM or not, the automaker wasn't looking to tempt fate when the Buick LaCrosse began production in 2005. The French translation of "LaCrosse" is something along the lines of "self love" – not a flattering name for a family sedan. This being the case, the LaCrosse was renamed Allure in Canada and Buick buyers north of the border were free of ridicule and humiliation.

After careful consideration, GM has decided to ditch the Allure nameplate and instead leave the LaCrosse badging on the sedan's boot for the new 2010 model. GM Canada spokesman George Saratlic told the National Post that the decision was made to help streamline marketing costs. The feeling at GM is that Québécoise accept the name lacrosse in reference to the popular sport, so the benefits of having a consistent naming convention across North America far outweighs the negative stigma of the name.

Saratlic adds, "We do think that this will help customers learn more about the new Buick LaCrosse sedan thanks to the strengthened advertising push this will enable and that the car will have distinctly upscale characteristics that clearly define what it stands for in the market." Since we've poured precisely zero dollars into investigating the impact of the LaCrosse name in Canada, we'll take the company at its word. We would, however, suggest that Canadian LaCrosse drivers keep both hands on the wheel, at least for now.



[Sources: National Post, Snopes]


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    • 1 Second Ago
  • 48 Comments
      • 5 Years Ago
      I wonder if Buick will bring back the T-Type cars to compete with the SHO or Lincoln MKS. This Allure/LaCrosse is screaming for a small V8. Because as it sits this car can't compete with Fords cars equipped with Eco Boost engines. Does look good though.
      • 5 Years Ago
      Given Buick's target market, why not name it the Shuffleboard?
      • 5 Years Ago
      Good for GM. I think the Quebecois will eventually learn to stop snickering at the car over time, especially if it's good to drive as it looks.
        • 5 Years Ago
        it might not be plural but it sounds a lot better than quebeckers
        • 5 Years Ago
        Not to worry fellas...the plan has always been to build a wall around Quebec and fill it with water anyway. Won't matter what you call it, they'll be needing canoes, no time for La Crosse.

        Of course they could always just call them Allure in Quebec only...they like everything separated.

        • 5 Years Ago
        hi just to let you know that ur post and post of autoblog is wrong. Saying the Quebecois simply does not work. I'm from Québec and the quebecois simply does not work because we have different plurial rules and when you read your comment and the text you feel kinda weird cuz we can see you are trying to be all smart in all by using french terms. So just keep Quebecers thannnnnnnnnnnnnnnnnnnnnnnnnnnks.
        • 5 Years Ago
        Next: they're going to rename the Chevy Beat.

        It's going to become the Beat-Off.
        • 5 Years Ago
        Considering that LaCrosse one of Canada's national sports as well, I don't see what the big deal was.
        • 5 Years Ago
        The Pontiac Wave should have been named the American Baseball to better hide it's origins.
        • 5 Years Ago
        Or they could just save time and money by giving it a name that will not be controversial like, gee I don't know, Regal, or the like (excluding the fact that the Regal name will be used in the near future, but you guys know what I'm implying).
        • 5 Years Ago
        Wow. Three comments in, and I'm already being faulted for improper language usage. Maybe GM ought to rethink this after all...

        Being an "ignorant American" with only limited knowledge of the French-Canadian dialect, I used the term I thought was proper. Apparently, I was wrong - it's not the first time, and it most likely won't be the last.

        Restated, then:

        "Good for GM. I think the French-speaking residents of Quebec (and elsewhere in Canada) will eventually learn to stop snickering at the car over time, especially if it's good to drive as it looks."

        I am nothing if not a good global citizen. Carry on...
      • 5 Years Ago
      question is, why don't WE get the "Allure" moniker?? That sounds alot better than "LaCrosse." What does lacrosse have to do with this car anyway?
        • 5 Years Ago
        Okay I'll bite. So what does Golf and Polo have to do with Volkswagons?
        • 5 Years Ago
        I agree. Allure is a much better name than LaCrosse.
        • 5 Years Ago
        Its also a city in Cheeseland.
        • 5 Years Ago
        +1 I always thought the LaCrosse name was stupid. It has no connection to the car. It is just plain dumb on so many levels.

        1) LaCrosse is a french word with too many unintended other meanings.
        2) The sport LaCrosse is almost unheard of. It is suposed to be one of our "national sports" in Canada and most Canadians have never played it. I doubt too many Americans know about it or care.
        3) An active young person with money is not likely to know or care about LaCrosse. I know the names Golf and Polo were already taken but this name is not in the same league.
        4) Based on the demographic of who actually buys these it becomes even more of a joke. They might as well have called it the Buick Shuffleboard or Bridge.

        Allure on the other hand has the same french connection however it has a far more positive meaning. It is a word that even envokes sex appeal. A far better choice. But as ususal they go with the dumb choice.
        • 5 Years Ago
        I have already seen a new one with an Allure badge. Are they changing names mid-production? That's odd.
      • 5 Years Ago
      Like I said before, the LaCrosse is pretty hot, so maybe the name/meaning isn't that misplaced..... ;)
        • 5 Years Ago
        I don't think that a beautiful car will get the elderly men going...they would probably need to take something before indulging in that sort of activity
        • 5 Years Ago
        alexlq

        We elderly men have most of the worlds money, control most of the worlds politicians, and of course control the power. Money and Power the most Alluring of all aphrodisiacs.
      • 5 Years Ago
      this good idea bacouse it beatfull car and luxury car so
      • 5 Years Ago
      "both hands on the wheel"

      ha! ha! ha! funny, very funny! ha! ha! ha!
      • 5 Years Ago
      Meh. KIA is an acronym for Killed in Action. Doesn't seem to have really stopped Kia from selling cars to military folks. It's the best Buick in eons and I can't imagine the name will stop all that many people from buying it.
      • 5 Years Ago
      La Crosse is a popular sport?! In what universe?
      • 5 Years Ago
      Buick doesn't need to worry about losing sales in Quebec- the only Buick model I tend to see on the roads here is the Rendezvous. The last time I saw or heard an advertisement by a Buick dealer, they were tripled up with GMC and Oldsmobile. I have no idea what they sell now.
      • 5 Years Ago
      I think they will be just fine, we've bought plenty of Wankel engined Mazdas in the UK over the years.
      • 5 Years Ago
      Or perhaps the 2.8-L turbo V-6 from the Insignia OPC, which makes 325 hp.

      In this day and age you can probably forget about a V-8 ever being offered here.
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