The high-profile 2010 Buick LaCrosse, the vehicle the automaker hopes will lure younger buyers into its showroom, is being delayed a few weeks due to manufacturing quality concerns. Mark LaNeve, GM's VP of U.S. Sales, told reporters and analysts that although 300-400 cars were shipped in August, future deliveries will be halted until Buick works out the so-called "quality issues." While there was no elaboration or specifics, LaNeve added that the issues "were not serious but were enough to delay us three or four weeks while we made sure they were fixed so that our customers didn't have any problems."
Arguably the most important vehicle launched by the brand in decades, Buick is positioning its all-new LaCrosse as a serious competitor to Volvo, Lexus, and Acura. Furthermore, the mid-size luxury sedan is bait for people in their mid-40s and 50s, decidedly younger than the brand's 68-year-old median age buyer last year. Few would consider a short quality-related delay a stain on the launch of the new model. In fact, the publicity this is generating will likely help spread Buick's LaCrosse message.