• Sep 3rd 2009 at 6:37PM
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2010 Audi A3 TDI - Click above for high-res image gallery

Audi has finally announced pricing for its long-awaited 2010 A3 TDI, and it's just about what we had been expecting. Base price for a standard front-wheel drive model comes in at $29,950 (*plus $825 destination) when equipped with the S Tronic dual-clutch gearbox. Naturally, we expect a fully stocked options list that can dramatically raise that starting price rather quickly.

The new A3 TDI will be available in all 50 states in late November carrying a window sticker promoting EPA estimated mileage of 30 city and 42 highway. For the sake of comparison, the Lexus HS 250h – which Audi singles out as the only real competitor to its diesel-powered hatchback – starts at $34,200 and scores 35 mpg in the city and 34 on the highway. Want to know more? Click here to read our review of the 2010 Audi A3 TDI and hit the jump for the official press release.

[Source: Audi]


Audi sets pricing for 2010 MY A3 TDI® clean diesel

- Second U.S. clean diesel offering from Audi within a year
- EPA estimated highway 42 mpg offers unmatched efficiency in luxury car segment
- Luxurious features and amenities without compromise

HERNDON, Va., Sep 3, 2009 - Audi today announced pricing for the 2010 A3 TDI, its second U.S. clean diesel offering launched this a year. Expected to begin arriving at U.S. dealers in late November 2009, the 50-state certified A3 TDI delivers the highest highway fuel economy in the luxury car category – 42 mpg, according to U.S. Environmental Protection Agency estimates.

Manufacturers Suggested Retail Price (excluding $825 destination charge, taxes, title, options, and dealer charges):
A3 TDI clean diesel with S tronic front wheel drive $29,950

Audi launched its first TDI clean diesel model, the Q7 TDI, earlier this year. The Audi Q7 TDI built awareness with American luxury car consumers that modern clean diesel technology is markedly improved in emissions, quietness, ride comfort and overall performance. Both the A3 TDI and Q7 TDI clean diesel vehicles share several common attributes that include 50-state clean diesel technology, 30% better fuel economy and a 20% reduction in greenhouse gas than gasoline engines of comparable size.

In fact, the EPA calculated that if only one-third of the vehicles on American roads ran on clean diesel, the U.S. would use 1.5 million fewer barrels of oil each day. Audi was the first German car manufacturer to combine turbocharging with diesel engine technology in 1989, and has continued to evolve its technology ever since. Audi Sport has helped prepare the way for TDI clean diesel in the United States by racing the R10 TDI sports car from 2006-2008 in the American Le Mans Series and sweeping the major endurance races at the 12 Hours of Sebring (Sebring, Fla.) and the 10-hour Petit Le Mans (Atlanta, Ga.). In addition, the R10 TDI won all three 24 Hours of Le Mans endurance races in which it competed from 2006-2008. The R15 TDI continued the TDI clean diesel performance tradition by winning the 12 Hours of Sebring endurance race in March 2009.

The Audi A3 TDI offers the same sophistication, styling, operating efficiency and ride comfort that has distinguished Audi throughout its model range. Standard amenities include lighted vanity mirrors for drivers and front passengers within the sun visors, leather seating surfaces, cargo nets behind front seats, spit folding 40/60 rear seats, rear seat arm rest with dual cup holders. Distinctive options include Audi Navigation plus with RDS traffic, Bluetooth® hands-free phone preparation, Audi music interface (integration for iPod® and related technology), BOSE® premium sound, the Titanium package with dark grey wheels and black grille, leather/alcantara seating, wood trim, rain/light sensors, auto-dimming exterior and interior rear-view mirror with integrated compass, and LED daytime running lights.

The pulling power of torque is the signature performance feature in all diesel models, and the A3 TDI clean diesel is no different. Offering 140 hp and 236 lb-ft of torque, this model performs briskly and efficiently with unmatched performance with its EPA-estimated 30/42 city/highway fuel efficiency.

The competitive set for the A3 TDI clean diesel is unique. Only one competitor is currently playing in the field of fuel-efficient compact luxury vehicles, but does not offer the driving experience or the 5-door flexibility that includes 40/60 split rear-folding seats. The Lexus HS 250h offers similar combined fuel economy with hybrid technology, but not superlative highway mileage range. The A3 TDI offers more superlatives in value, including a standard S line exterior sport appearance for 2010, a tighter steering turning circle, a top speed of 130 mph, as well as a 12-year limited warranty against corrosion.

The Audi approach toward efficiency is not only catered toward TDI clean diesel vehicles. Audi is also the first car company in the United States to equip 100% of its gasoline engines with FSI direct injection technology beginning with model year 2010. Audi began racing with FSI direct injection technology in 2000 at the 24 Hours of Le Mans and American Le Mans Series with the R8 FSI prototype racing sports car. Once this technology first became available for U.S. Audi customers in late 2004 with the introduction of the 2005 A6 3.2 FSI quattro, the list of Audi vehicles sold in the U.S. with FSI direct injection technology has continued to grow.

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    • 1 Second Ago
      • 8 Months Ago
      I just bought one of these. It had a number of options, no nav, premium plus, convenience pack, etc, sunroof and other things. Car arrives later in the week. I paid MSPR, $36K plus tax, but no additional markup, and there's a $1300 federal tax credit that brings the price down a bit.

      We'll see how I like it, but my impression in test driving the demo is that it's a real drivers car, great fit/finish, lots of nice amenities. The A3 does very well in crash tests as well. It's not cheap, but I couldn't find a high quality hatchback that was very safe and delivered a great driving experience with 40+ mpg efficiency for less.

      Nothing wrong with hybrids or EV....there doesn't need to be friction between the hybrid/electric camps and the clean diesel fans. Each has pros/cons, but at the end of the day they'll both reduce dependency on foreign oil and help clean up the environment. I hope they all succeed.
      • 8 Months Ago
      hmmm... What did that guy from Audi say, "Who would pay $15 more for something comparable to a camry?" Okay, but somebody will pay $7000 more for something comparable to a Camry with this Audi car. Right? At least the Chevy Volt is a plug in hybrid. It's only $8000 more than this Audi, so if you would be buying an Audi, why not spend a little extra for something that does something much better like not requiring gas or diesel to drive?

      And I second Mark's screw Audi comment.
        • 8 Months Ago
        Is it just me, or are those some very un-audi-like panel gaps on that front fender?
        • 8 Months Ago
        @skierpage - Because the easy way to do it is to shut off the engine when the transmission is in neutral, and restart it as soon as the clutch is engaged. Easy to do with a stick shift, that is - but American's can't, as a general rule, drive manual transmission cars.

        @employeeJeffreyWells - Having driven the previous gen A3 in England (with this engine, I believe), I can confidently second the point made elsewhere that this is far from a Camry. Whether you're talking fit/finish, refinement, style, utility, or driving excitement, my money would be on the A3 any day. Comparing the price of a base model car to the base A3 is misleading considering that we really don't get a "base" A3 in this country.
      • 8 Months Ago
      Screw you Audi ;)
        • 8 Months Ago
        Screw you mark
        • 8 Months Ago
        Screw them because they are calling EV advocates idiots. Frankly if someone can give me one good reason to continue to buy an oil based car after I trade in my current one (currently driving a diesel) then I will happily continue to bank roll companies like Exxon Mobile, but until then I remain skeptical of such people's motives. I know Audi have invested (in my opinion over-invested) in diesel and will keep milking it until it runs dry, but if their argument is to call people idiots because they want to kick the oil habit is frankly dumb.
        • 8 Months Ago
        What the hell does everyone have against Audi? A small sporty luxury car that gets 42 highway? Sounds good to me.

        And the lexus is basically a dolled up camry hybrid, and I should also mention hat a ford fusion hybrid is a much better choice than the lexus or the toyota. I should also point out that this has an actual gearbox- for people who like driving. Can't get that on a lexus.
      • 8 Months Ago
      I second Will's comment.

      First; this is a drivers car. Better than driving the dull Camry. Not that there's anything wrong with the Camry it's just not a drivers car.

      Second; the price of this Audi is in the same price range as a Camry or Accord and will get better gas mileage in both city and highway. Like Deezler said there will probably be people getting better than the EPA rating.

      Third; this is better than the Volt because it is thousands of dollars less and you don't have to worry about having to plug it in for hours on end to charge it. Sure you can go 40 miles in the Volt in "ideal' conditions, but really who's driving in "ideal" conditions? Unless of course you don't like your radio, heat, a/c, headlights etc. So expect that 40 to be more like 30 or less.

      Gavin--it's probably black weather stripping that makes it look like there's big gaps.

      Jeffery--your Volt will require gas at sometime unless none of your driving is ever more than 40 miles roundtrip or you have another car you can drive.

        • 8 Months Ago
        Demand will be high since it's a TDi, so dealers will load up the ones they order with high-margin options and charge a premium on top of that.

        You're not going to be able to buy this for under $35,000, which puts it well above mass-market sedan (Camry, Accord) range.
      • 8 Months Ago
      shouldn't be that hard to compete with that Lexus POS. Audi took a real sporty luxury car and added a fuel efficient powertrain. For the Lexus they took a POS Corolla added batteries and a Lexus badge.
      • 8 Months Ago

      This ain't no Camry. I suggest you go drive a new Camry and A3 back to back (and I mean drive, not idle around town). The A3 is actually a driver's car, and with diesel torque especially. I look forward to buying one of these, used, someday.

      Why screw Audi? I applaud them bringing more diesel options to the US, and at a much more reasonable price point vs. BMW or Merc. Really it should be screw the EPA, since this vehicle will probably get much better mileage than their biased test figures of 30/42. Reference the new VW Jetta (same engine) that returns ~40-45 mpg for most folks (rated at 29/38).
      • 8 Months Ago
      Will it use Audi's Start-stop system?

      How come tons of European cars shut off at a standstill, yet the USA models don't? Is it MPG testing, emission regulations, or what?
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