• Sep 3, 2009
2010 Audi A3 TDI - Click above for high-res image gallery

Audi has finally announced pricing for its long-awaited 2010 A3 TDI, and it's just about what we have been expecting. Base price for a standard front-wheel drive model comes in at $29,950 (*plus $825 destination) when equipped with the S Tronic dual-clutch gearbox. Naturally, we expect a fully stocked options list that can dramatically raise that starting price rather quickly.

The new A3 TDI will be available in all 50 states from late November carrying a window sticker promoting EPA estimated mileage of 30 mpg city and 42 mpg highway. For the sake of comparison, the Lexus HS 250h – which Audi singles out as the only real competitor to its diesel-powered hatchback – starts at $34,200 and scores 35 mpg in the city and 34 on the highway. Want to know more? Click here to read our review of the 2010 Audi A3 TDI and hit the jump for Audi's official press release.



[Source: Audi]

Press Release

Audi sets pricing for 2010 MY A3 TDI® clean diesel

- Second U.S. clean diesel offering from Audi within a year
- EPA estimated highway 42 mpg offers unmatched efficiency in luxury car segment
- Luxurious features and amenities without compromise

HERNDON, Va., Sep 3, 2009 - Audi today announced pricing for the 2010 A3 TDI, its second U.S. clean diesel offering launched this a year. Expected to begin arriving at U.S. dealers in late November 2009, the 50-state certified A3 TDI delivers the highest highway fuel economy in the luxury car category – 42 mpg, according to U.S. Environmental Protection Agency estimates.

Manufacturers Suggested Retail Price (excluding $825 destination charge, taxes, title, options, and dealer charges):
A3 TDI clean diesel with S tronic front wheel drive $29,950

Audi launched its first TDI clean diesel model, the Q7 TDI, earlier this year. The Audi Q7 TDI built awareness with American luxury car consumers that modern clean diesel technology is markedly improved in emissions, quietness, ride comfort and overall performance. Both the A3 TDI and Q7 TDI clean diesel vehicles share several common attributes that include 50-state clean diesel technology, 30 reduction in greenhouse gas than gasoline engines of comparable size.

In fact, the EPA calculated that if only one-third of the vehicles on American roads ran on clean diesel, the U.S. would use 1.5 million fewer barrels of oil each day. Audi was the first German car manufacturer to combine turbocharging with diesel engine technology in 1989, and has continued to evolve its technology ever since. Audi Sport has helped prepare the way for TDI clean diesel in the United States by racing the R10 TDI sports car from 2006-2008 in the American Le Mans Series and sweeping the major endurance races at the 12 Hours of Sebring (Sebring, Fla.) and the 10-hour Petit Le Mans (Atlanta, Ga.). In addition, the R10 TDI won all three 24 Hours of Le Mans endurance races in which it competed from 2006-2008. The R15 TDI continued the TDI clean diesel performance tradition by winning the 12 Hours of Sebring endurance race in March 2009.

The Audi A3 TDI offers the same sophistication, styling, operating efficiency and ride comfort that has distinguished Audi throughout its model range. Standard amenities include lighted vanity mirrors for drivers and front passengers within the sun visors, leather seating surfaces, cargo nets behind front seats, spit folding 40/60 rear seats, rear seat arm rest with dual cup holders. Distinctive options include Audi Navigation plus with RDS traffic, Bluetooth® hands-free phone preparation, Audi music interface (integration for iPod® and related technology), BOSE® premium sound, the Titanium package with dark grey wheels and black grille, leather/alcantara seating, wood trim, rain/light sensors, auto-dimming exterior and interior rear-view mirror with integrated compass, and LED daytime running lights.

The pulling power of torque is the signature performance feature in all diesel models, and the A3 TDI clean diesel is no different. Offering 140 hp and 236 lb-ft of torque, this model performs briskly and efficiently with unmatched performance with its EPA-estimated 30/42 city/highway fuel efficiency.

The competitive set for the A3 TDI clean diesel is unique. Only one competitor is currently playing in the field of fuel-efficient compact luxury vehicles, but does not offer the driving experience or the 5-door flexibility that includes 40/60 split rear-folding seats. The Lexus HS 250h offers similar combined fuel economy with hybrid technology, but not superlative highway mileage range. The A3 TDI offers more superlatives in value, including a standard S line exterior sport appearance for 2010, a tighter steering turning circle, a top speed of 130 mph, as well as a 12-year limited warranty against corrosion.

The Audi approach toward efficiency is not only catered toward TDI clean diesel vehicles. Audi is also the first car company in the United States to equip 100% of its gasoline engines with FSI direct injection technology beginning with model year 2010. Audi began racing with FSI direct injection technology in 2000 at the 24 Hours of Le Mans and American Le Mans Series with the R8 FSI prototype racing sports car. Once this technology first became available for U.S. Audi customers in late 2004 with the introduction of the 2005 A6 3.2 FSI quattro, the list of Audi vehicles sold in the U.S. with FSI direct injection technology has continued to grow.


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  • 39 Comments
      • 5 Years Ago
      I hope this puts pressure on BMW to release the 320d in the states too... is Europe FINALLY warming up to the idea of importing diesels to the US?
        • 5 Years Ago
        What about the 120d! RAcing spec!
      • 5 Years Ago
      At the risk of being flamed by the VAG guys, why not get a Jetta TDI SportWagen?
        • 5 Years Ago
        I’m not the biggest fan, but the A3 is a more competient driving machine, smaller, better looking, more professional.
        • 5 Years Ago
        Because it's better looking. The A3 is hot.

        But I went to Audi.com. And I'm bummed: no manual transmission available.

        Diesels need sticks. It's the only way to enjoy all that torque properly.
        • 5 Years Ago
        of course you can!

        it's just like choosing between 16GB iPhone or 32GB iPhone for 100 bucks more.
      • 5 Years Ago
      But how will we be able to tell it's a TDI?...
        • 5 Years Ago
        According to the photos, it has frickin red stickers on the sides.
        • 5 Years Ago
        Please look up 'sarcasm'...
      • 5 Years Ago
      Bring on the 3 door variant and you've got a customer. In a US market already saturated by 4 door sedans, wagons, and SUVs, this 5 door doesn't stand out. But a 3 door would have me interested. And even with a 3 door, I don't want a "sport" model or goofy lowered ground clearance, just a straight up practical TDI variant.


      • 5 Years Ago
      I was under the impression that Audi made its niche in the US by being a premium all wheel drive brand. Seems kind of weak by jumping on the MPG band wagon and dropping a drive axle and claiming an fuel economy gain. I wonder how much will be lost if this TDI was a Quattro.
      HotRodzNKustoms
      • 5 Years Ago
      That's a lot of money, but certainly a better deal than the Lexus Prius.
      • 5 Years Ago
      Looks like a excellent car.... Can't wait to see how it'll perform
      with a intake, tune and exhaust!
      • 5 Years Ago
      Screw this thing... I want the @$#^%$#^ Scirocco in the US!!! and I want it NOW NOW NOW NOW!!!!
      • 5 Years Ago
      Will one be able to get quattro on the TDI model in the states?
        • 5 Years Ago
        No mention of either a quattro or manual (or both) option at launch. If Audi takes as long as they did to bring us the 2.0T quattro, then you may as well buy something else while you wait for it.

        I was ready for a 2.0 quattro on day one of it's release in the US...passed. No quattro for the diesel...pass again. May as well go for either a Golf 5 door or Sportwagen.
      • 5 Years Ago
      Will there be a Quattro TDi A3????
      • 5 Years Ago
      It's a great little car as is and the diesel engine will only make it better. The only potential turn-off is the relatively high price.
      • 5 Years Ago
      we want the 2 door! we want the S3 or RS3... we want it audi we want it!
        • 5 Years Ago
        I had a 2008 S3 up til 2 months ago here in London and it makes every drive a joy, but I think Audi doesn't bring it to the states as it normally takes Euro98 and that 100 octane juice which is pretty common in the EU but still hard to get by in the states. As it's turbocharged and using direct injection the lower octane juice might spoil the performance and warranty. Also, it's approx GBP 30k new here
        • 5 Years Ago
        they do, it's called the GTI and former R32, both of which are two door, same platform, more rewarding drives and less expensive than the A3. I'm guessing audi's marketing research rightly indicated the majority of actual paying customers looking for a 2 door VAG hatchback would rather not pay a luxury tax for the audi badge.

        With the quality of the MkVI's interior, RNS-510 Nav, and general refinement 2010 is going to make demands for a 2 door A3 even more mooted.
        • 5 Years Ago
        Wow... how many more years is Audi going to place in this A3? The car dates back to 2003 model year, which is now in its 8TH YEAR. Interior hasn't changed... neither have the exterior Cavalier door handles. I'm not impressed for a $30k 5th Generation Golf.
        • 5 Years Ago
        "I had a 2008 S3 up til 2 months ago here in London and it makes every drive a joy, but I think Audi doesn't bring it to the states as it normally takes Euro98 and that 100 octane juice which is pretty common in the EU but still hard to get by in the states" - stol

        Octane rating is calculated differently over in the States. 98 RON in the UK is roughly the same as 94 (RON+MON)/2 in the States.
        • 5 Years Ago
        quote from Mr stol:
        - "but I think Audi doesn't bring it to the states as it normally takes Euro98 and that 100 octane juice which is pretty common in the EU but still hard to get by in the states" -

        The engine in the S3 is the same one we recieve in the TTS here in the US. It has nothing to do with the quality(or Octane) of the fuel used. Euro 98 is the same as 93 AKI in the US which can be found most everywhere. Don't be confused by the difference in the numbering. AKI is an average of the RON and MON figures, AKI = (RON + MON)/2.

        http://en.wikipedia.org/wiki/Octane_rating#Anti-Knock_Index_.28AKI.29

        • 5 Years Ago
        They could figure out a way to get at least a limited amount of them over here. Or at least the regular A3 2 door... the 4 door is our only option and that sucks... at least give us an option?
        • 5 Years Ago
        wierd, I saw an S3 at the local audi dealer quite a while ago and see driving around here all the time (I live in Canada)
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