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Michael Schumacher on the 458 Italia: Click above to watch the video after the jump

The marketing team in Maranello has been putting in a lot of effort to keep the Internets drooling over Ferrari's newest creation, the 562 hp 458 Italia, with a steady flow of information hitting the web.

The newest piece of 458 propaganda comes in the form of the world's most famous Ferrari employee talking about why the new Italia kicks ass. Hit the jump to listen to Michael Schumacher go over the finer points of the all new 458 Italia. Brakes, suspension, F1-style seven-speed gearbox and driving experience are all covered in a mere 1:32, and we agree with Mr. Schumacher when he calls the 458 Italia "una bella machina."






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    • 1 Second Ago
  • 46 Comments
      • 5 Years Ago
      'we have introduced.' i got it.

      schumi, go back to being the stig and forget ferrari - it is obvious from the above video that they're not paying you enough to read something off a poorly translated queue card, albeit an oversized queue card.
      • 5 Years Ago
      Nowz the time on Sprocket when we dance!
      • 5 Years Ago
      Shh everyone, the God of Ferrari is speaking.
      Seriously, shh... lol

      What is he talking about convincing people?
      I am ready to go out to the bar and look for a girl to knock up so I can sell the child to buy this car, lol

      I am sure there is a waiting list about 2 years long for this car so far. Do they really need to make a video marketing this car or any other Ferrari?
        • 5 Years Ago
        Well, they do need to make videos, but why so boring and shallow, I don't know.

      • 5 Years Ago
      I imagine I am waiting in vain for the day when video production loses the library of woops, wooshes, and other various nonsense noises that correlate with every move and pan of the subject. I can't listen this junk.
      • 5 Years Ago
      'Seven Times F1 World Champion' lol...
      • 5 Years Ago
      Schumacher teaches us the finer points of hit-and-run 'accidents'.
      • 5 Years Ago
      Nice v neck
      • 5 Years Ago
      You this car is amazing, just wait for the 458 Scuderia
        • 5 Years Ago
        It probably won't be called Scuderia. The 360's lightweight sportier model was the Challenge Stradale and the 430's was the Scuderia. I'm sure they're going to have a new name for the 458.
        • 5 Years Ago
        I think the lightweight version should be called 458 Monza or 458 Monaco... nice ring to both :)
      yo, Funk Master
      • 5 Years Ago
      Everybody in here seems more concerned about what Schumi is wearing then the car. If you car so much about fashion I think there is other blogs for that ;)
      JDM Life
      • 5 Years Ago
      The car looks good in every color.......
      • 5 Years Ago
      I don't know what people are talking about. The dude looks cool. Nice car too. I'll probably never be able to afford one, but it is nice.
      • 5 Years Ago
      Geez I love Ferrari, but WTF shirt is he wearing? And some of those colours are awful!
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