• Sep 1, 2009
Hyundai Tucson iX commercial from Korea – Click above to watch the video after the jump

It doesn't seem that long ago that Beck was singing about picking up his date in a Hyundai. (Check out "Debra" – best song ever). Only he was kidding. And it was funny. Damn funny, actually. But guess who's laughing now? The Korean automaker has gone from punchline to the fourth largest automaker in the world in just a few years, backed by some seriously improved products. And they're keen to point out their newfound appeal with the new iX35/Tucson, the crossover which the capital of Seoul has dubbed the "Sexy Utility Vehicle."

Not convinced? Just check out the music video/television commercial after the jump featuring the latest Britney Spears hit, "If U Seek Amy" (it's not quite as good as Beck, but at least it's got a beat) – who apparently thinks all of the boys and all of the girls want to do naughty things to the latest Hyundai – and a voiceover at the end that we could swear sounds just like Tom Cruise. Oh, and if you're up on your Korean and care to tell us what the text is on about, feel free in the comments section below.



[Source: YouTube]


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    • 1 Second Ago
  • 23 Comments
      • 5 Years Ago
      reminds me of a smaller travers O_o
      • 5 Years Ago
      Fluidic sculpture??? Same as Nissan's Liquid Motion?? lol
      • 5 Years Ago
      Check the seats for snail trails.
        • 5 Years Ago
        the engine uses snail bio crap instead of traditional engine oil jk jk
      • 5 Years Ago
      It looks like a rat. Not good.
        • 5 Years Ago
        it does look like a rat!!
        • 5 Years Ago
        Your comment deserves an epic FAIL!
      • 5 Years Ago
      The Tucson doesn't look too bad, but can use some smoothing up.
      • 5 Years Ago
      The text in Korean is:

      "About car until now,
      About SUV until now,
      About ideas until now"

      "Concept cars can't run"

      "Hexagon_the most perfect shape"

      "Line can't be surface,
      surface cannot be lines."

      "Fluidic sculpture design resembling waterflow"

      "Car's drivers seat cannot match a flight cockpit"

      "Drivers seat resembling flight cockpit (Steering wheel/instrument cluster),
      center fascia forming dynamic X-Line,
      Intelligent DMB Navigation,
      Push button start & smartkey system,
      orthopedic seats"

      "Beauty cannot coexist with power"

      "First in its class to meet Euro V exhaust requirements"
      ...
        • 5 Years Ago
        poetic... not a bad looking car/truck thingy... still in the market for a used Genesis when i can afford one...
      • 5 Years Ago
      from now on , when i need car advice , i will call Britney.
        • 5 Years Ago
        May as well. Thanks to the abuse of the perfect pitch software, she apparently doesn't actually sing anymore. That was awful.
      • 5 Years Ago
      How does Hyundai seemingly launch a new (and sexy) model once every few months nowadays?
      • 5 Years Ago
      I think 'Sex Type Thing' or 'Crazy Bitch' would have sold more Hyundai's to mothers with families.

      Any other suggestions?
      • 5 Years Ago
      There are a little too many contrasting lines, esp. on the grille (the grille actually looks a lot better when the angulated bar is painted black).
      • 5 Years Ago
      Ummmm...have the Koreans bothered to learn that the Brittney song they used for this commercial is the PG version of a song with adult lyrics:
      "But all of the boys and all of the girls are begging to F- *-*- K me"
        • 5 Years Ago
        Probably so, yes. Hence the PG version.
        • 5 Years Ago
        The original version was "If U Seek Amy"; the PG "If U See Amy". To my ears, this is the original. And with all the giant flashing red X's, I'd say it's all quite intentional. Makes me wonder what the ads for the new Sonata and Azera will be like.
        • 5 Years Ago
        Oh, they know exactly what they're doing. The word ¨sexy¨ used to be a shocking word with negative connotations in Korea up until about 2004, when pop culture started to change, thanks to influences like ¨Sex and the City¨ and domestic pop star Lee Hyo-Ri. The whole point of this commercial is to be titillating and edgy, even ruffle a few feathers in a way that wouldn't have been acceptable even a few years back.
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