• Sep 1, 2009

2010 Porsche Panamera – Click above for high-res image gallery

The past couple years have been a whirlwind for Porsche. The German luxury sportscar maker tried in vein to buy out the much larger Volkswagen only to come within a $700 million VW loan of bankruptcy. During that time, Porsche managed to hatch the all-new four door Panamera while refining much of the rest of its product lineup.

Nobody really knows what's going to happen to Porsche product lineup once VW takes over the mighty little sports car manufacturer, but CAR Magazine in the U.K. seems to think that the change will be dramatic. Namely, the British site says the cash-printing Cayenne SUV and the fresh on the market Panamera will be on the outs when the vehicles' product cycles end in seven years. CAR says VW chairman Ferdinand Piech is planning to take a more brand-specific approach to Porsche by focusing on the two seat sportscars that make the Stuttgart, Germany-based sports car maker great. One vehicle often rumored is a roadster that could slot below the Boxster in the Porsche lineup. The entry Porsche could be based on VW's Modular Sportscar Structure (MSS), giving Porsche an entry level mid-engine sports car for the rest of us (who have at least $35-40k).

While it makes sense for Porsche to focus on core products like the 911 and Boxster, it also makes abundant sense to keep profits coming. The Cayenne sells in relatively high numbers here in the U.S., and the Panamera could well end up being a success story in spite of its controversial aesthetics. Seven years is a long time, and we could easily see one or both vehicles surviving beyond 2016.

[Source: Auto Observer]


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  • 50 Comments
      • 5 Years Ago
      Shockingly (even to myself), the Panamera has grown on me enough that I'm sad to see it go.
      I never understood the Cayenne though. Sure Lamborghini had the LM002, but with the VW Touareg and the Audi Q7 offering basically the same thing, what was the point? Now all the tuners (Gemballa, etc.) who tuned the Cayenne will move either to the next Touareg or the next Q7, both of which I believe should be coming out in a year or two.
      • 5 Years Ago
      I think VW is looking to the future and taking steps to protect the Porsche brand image. It's been diluted with these two products, and gotten away from its core competency: sports cars. They may make killer profit now, but may hurt Porsche in the long-term.
      • 5 Years Ago
      I agree with getting rid of the god awful Panamera but the Cayenne is good and seems to sell well.
      I would at least give the opportunity to see if the Panamera would sell seeing as so much money was invested in developing it.
      • 5 Years Ago
      Not all rumors published in Car magazines are accurate.
      • 5 Years Ago
      CAR is on crack. Neither of the Porsche "mainstream" offerings compete with anything in VW's current line-up. The Cayenne is not only hugely profitable but is a performance-oriented, higher-market version of VW's Toureg. The Panamera...well, it's different from anything VW, Audi, Skoda, Lamborghini, or Bugatti build. It'll retain its place in the mix and embarass CAR's office entrail readers.
      • 5 Years Ago
      I thought the SUV made a huge profit for Porsche?

      This from a company that is still trying to sell the Phaeton? Get real!!!

      Porsche should see how well the new sedan sells. VW needs to compete with other cars in its class. Audi is a step above VW and Porsche is a specialty car company. Not everyone can afford one. It has its own niche.

      Not sure about this idea.

      • 5 Years Ago
      Errr, getting rid of the Cayenne would be a bad move, but please late-term abort the Panamera before I actually have to see one on the road.

      Oh yeah, and don't get rid of the Cayman until I can get one.
      • 5 Years Ago
      I'm not too sure what to make of this rumour. If it is true, then it is my hope that by 2016 the world will have grown tired of SUVs and the plan will actually be viable. As for the Panamera, there is absolutely nothing else under the VW umbrella (let alone the market) what will be quite like it and I imagine it will sell quite well among the Porsche-faithful.

      Some have mentioned the Cayenne being too similar to the Q7 and Touareg but I beg to differ. Having sampled virtually every SUVs available in North America I can say, without hesitation, that absolutely nothing delivers the combination of all-around (on road and off road) performance the Cayenne does and I'm anxiously awaiting the arrival of my recently ordered Cayenne GTS. And for other doubters, please name another performance-oriented SUV that is available with a manual transmission; you know, the kind for people who actually want to have an involved and enjoyable driving experience every time they slip behind the wheel.
      • 5 Years Ago
      May I remind everyone that VW is also an enterprise that only exists to make money.

      Everything else is secondary.

      So VW/Porsche decisions will follow the money, whatever that direction might be.

      http://www.carnorama.com
      • 5 Years Ago
      So Piech will still be calling the shots.
      • 5 Years Ago
      While I don't like the Cayenne, the Panamera is pretty sweet. Plus, they could plug the profits into making better sports cars. I'd say keep the money coming and bring out better cars.
        • 5 Years Ago
        I'm the exact opposite. The Cayenne is a badass SUV while the Panamera looks corny and hokie.
        • 5 Years Ago
        They no longer need to diversify. There is no longer a need for Porsche to do anything but what they do best.
      • 5 Years Ago
      I get it. Both vehicles really don't deliver anything that Audi doesn't already cover with the Q7 or S8

      but WOW - what a waste of time and money it was for porsche to create and attempt to sell the Cayenne and Panamera.
        • 5 Years Ago
        Waste of money to create the Cayenne? I think Porsche would differ with you.
        • 5 Years Ago
        "what a waste of time and money it was for porsche to create and attempt to sell the Cayenne"

        ya .. especially consider that the Cayenne is their number one selling vehicle by a mile!!

        ass ..
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