Lexus LF-Ch concept - Click above for high-res image gallery

With just a few weeks left before the Frankfurt Motor Show kicks off in high gear, Lexus has decided its high time to let loose a single teaser image of its hotly anticipated hybrid hatchback concept. The C-Segment model carries the LF-Ch designation and not the recently trademarked CT nameplate as first thought, making us wonder if there's something else up the automaker's corporate sleeve in the near future.

"Think BMW 1 Series, but hybrid." That's how Lexus describes the LF-Ch, and you could easily add the Audi A3 and Volvo C30 to that list of competitors. Underhood will be some form of Toyota's Hybrid Synergy Drive, though the Japanese automaker has yet to release any actual powertrain details beyond that. Expect a more detailed explanation of the car's finer points in the run up to Frankfurt.

Across the showroom floor in Toyota's display will be the Auris HSD concept – which Toyota says is the first application of its hybrid technology in a mainstream model... other than the Prius, we presume – along with a plug-in version of its third-generation 2010 Prius and two separate concepts based on the diminutive iQ. Click past the break for the official press release and see the whole shebang in our gallery below.


Related GalleryFrankfurt 2009: Lexus and Toyota preview


PRESS RELEASE:

Toyota at the 2009 Frankfurt Motor Show

- World Premiere of the Auris HSD Full Hybrid Concept
- New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
- iQ show cars (iQ for Sports and iQ Collection)

The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota's strategy: introducing Toyota's full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company's model range.

The new Prius Plug-in Hybrid Concept will also make its World debut in Frankfurt.
Prius Plug-in Hybrid expands the capabilities of Toyota's full hybrid technology (HSD), enabling pure electric operation for short-range day-to-day transportation.

In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.

Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.

Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future 'iQ World' and demonstrate the possibility for customers to personalise their cars.

The Toyota stand is located in Hall 8 of the Frankfurt Motor Show exhibition centre, where the Toyota press conference will take place on Tuesday, 15 September at 15h30.