Forget the AMC Gremlin Levi's Edition, we want the Alfa Romeo MiTo denim collection!
We'll take the one in the middle - click above image for hi-res gallery
Yes, this is a less-we-say-the-better type of situation Very quickly then: the Alfa Romeo MiTo looks something like the 8C Competizione and so Alfa teamed up with TV fashion designer Louise Roe and two unknown designers named Bjork and McElligott and decided to see if they could make ladies jeans that are as desirable as Alfa's genes. Get it? Who cares. Full press release with a lengthier explanation after the jump. Now, go ogle the hi-res section of the gallery.
Gallery: Alfa Romeo MiTo Jeans
[Source: MiTo Jeans]
PRESS RELEASE:
ALFA MITO DNA IS IN YOUR JEANS
UNIQUE FASHION PROJECT CELEBRATES ALFA ROMEO'S GENEALOGY AND RAISES FUNDS
Conceived to celebrate the unique genealogy passed from the breathtaking Alfa 8C Competizione supercar to the head-turning Alfa MiTo, the Italian sporting car manufacturer, Alfa Romeo, paired up with TV's fashion expert, Louise Roe, to challenge two up-and-coming fashion designers to create a line of women's jeans that would be as cool and desirable as the Alfa MiTo and, and at the same time, raise money for charity.
The result is a one-off series of limited edition skinny fit jeans – available via www.mitojeans.co.uk - that echo the genealogy concept by deconstructing first generation jeans to create new, high fashion jeans complete with a high quality leather waistband and Alfa Romeo red stitching.
London-based fashion designers Bjork and McElligott, who have already created outfits for a number of celebrities, also introduced other distinct and attractive styling touches including embroidered rear pockets – one featuring the serpent from Alfa Romeo's iconic badge on the right plus their own logo on the left pocket – to create recognisable and distinct jeans.
Significantly most Alfa MiTos feature a DNA button that alters the responsiveness of the accelerator, brakes and traction to suit different driving conditions – Dynamic, Normal and All Weather.
Sophie McElligott said: "The DNA button gave us an extra framework to operate within. The Alfa MiTo's parentage from the Alfa 8C and the concept that DNA is in your genes made the project's beneficiary an easy choice."
The designers chose the charity Jeans for Genes to profit from the sale of the high class jeans and found two boutique retail outlets in London through the charity's patron, Donna Ida.
Priced at £75 a pair, the designer jeans are expected to raise vital funds for Jeans for Genes.
For more information on the project along with details of the Donna Ida retail outlets visit www.mitojeans.co.uk
Reader Comments (Page 1 of 2)
adam1drift 3:44PM (9/01/2009)
I'll take a MiTo
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click.kas 5:48PM (9/01/2009)
exactly! the mito is more exciting than the models!
http://www.indianautotalk.com
Ian B. 3:47PM (9/01/2009)
Stop with the beautiful women already. Do you know what it costs to acquire and maintain one of those? Just use a tubing cutter on my wrists if you want to torture me.
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Henreh 5:34PM (9/01/2009)
god theres nothing i hate more on a woman than tall zippered jeans.
it doesn't even look good on models.
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Patrick 4:22PM (9/01/2009)
Seriously. What popped into my head as soon as I saw the pic. High wasted jeans should have stayed in the 80s! On every woman it makes their crotch look like a hump. Like they have a huge bush under there making the material stretch. Uck!
Paul 3:47PM (9/01/2009)
Can i get a MiTo thong collection ad, please?
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happyfun86 3:53PM (9/01/2009)
The blonde doesn't look too bad, but the mom jeans are far from being "as cool and desirable as the Alfa MiTo," IMO.
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Soccer Mom 4:04PM (9/01/2009)
Good-looking girls, but what's up with those ol'-mama jeans going up to armpits?
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Epyx 4:47PM (9/01/2009)
The jeans would be cool if it was 1980 and this was a Whitesnake video.
How about a nice low rise - is that too much to ask?
Alex Nunez 3:55PM (9/01/2009)
I'd still rather have a Levi's Gremlin. But you know, I'm insane.
This particular example kicks a lot of ass:
http://clunkbucket.com/go-gremlin-go/
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Kumail 3:57PM (9/01/2009)
Or the pic without the denim :)
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cardood 3:58PM (9/01/2009)
You have done your readers a disservice by not providing a pic of the GremLevi.
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JW 4:02PM (9/01/2009)
Exactly how does two-toned euro jeans tie into the MiTo? Oh, right... Alfa stitching and embroidering. See... I read the text in addition to looking at the pix.
BTW... The contrasting denim on the inner thighs makes it look like the models peed themselves. I know, I'm gross.
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Patrick 4:57PM (9/01/2009)
Eh it kinda does. Watersports perhaps?
Btw, "Alfa Mito DNA is in your jeans". Badddd title for a press release IMO.
And yes Euro trash/douche style has got to go. Thanks a lot Affliction/Christian AuDigier/etc. It has infected every name brand clothing company out there. I hate shopping now. You have 3 choices at Macys/Nordies: 1) douchebag; 2) yuppy; 3) ghetto (which has now turned wanabe preppy/douchey interestingly). Then there's the nerdy Asian style with 80s neon contrasting shoes and shirts and hats. What the hell is "normal" anymore? Argh.
/Rant.
220v 4:14PM (9/01/2009)
Those jeans are tight enough to cause CamelTo.
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Daniel 4:45PM (9/01/2009)
Holy Mom-Jeans batman!
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Andrew 5:36AM (9/02/2009)
This is no fashion blog, but I hear they're making comeback. So there. They're now "hot sister" jeans, Robin!
Epyx 4:45PM (9/01/2009)
Why do Europeans have such strange taste in clothing (UK excluded)? High wasted women's jeans, ball hugger men's jeans, speedos, weird pointy shoes, etc
European's are usually so good with style yet they frequently suffer with poor clothing choices. Not that all NA styles make sense either but at least models don't wear mom jeans. Of course those stupid Crocks did start in America.... I guess high wasted jeans on models are better than Crocks on fat rednecks.
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Colin Smith 6:49PM (9/01/2009)
Possibly because many Europeans still have good figures and can enjoy clothes that flatter them.
Rufus 7:41PM (9/01/2009)
I went to Europe this summer. The chicks were pretty much ALL well dressed. When I got back to Houston, I was once again surrounded by whales wearing Abercrombie and Fitch.
I cried.