• Sep 1, 2009
Aston Martin 2025 Libido: Amore e Psiche design study – Click above for high-res image gallery

Were you impressed by the Aston Martin Volare design study? Then you should get a load of this: Turin's European Design Institute (known by its Italian initials IED) tasked its third-year graduate design students with imagining what Astons will look like in the year 2025. The students went to Aston's headquarters in Gaydon, England, met with the company's designers, then headed back to Turin where they came up with eight original concepts.

The only restriction the instructors gave their students in their brief was that they had to use technologies that would be emerging onto the scene in the next five years. Otherwise, the sky was the limit, and the students came up with some intriguing and captivating designs. The IED pupils named their projects Luxury Cocoon Concept, Libido: Amore e Psiche, Gotha Concept, Pt220609, Symbiosis, Aston Martin Vestige, Aston Martin Sattva and Elate, and you can check them all out in the gallery below and in the videos posted after the jump.



[Source: IED via eurocarblog]




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    • 1 Second Ago
  • 20 Comments
      Kumail
      • 5 Years Ago
      I like the Vestige the most...
        • 5 Years Ago
        @Kumail
        Agreed.
        Well that or Libido, but they both kinda look the same and are the closest to kinda almost remind me of Aston's
      • 5 Years Ago
      Wow. These students had almost one hundred years of Aston Martin styling heritage to expand upon, and these are the best they could come up with? WTF?!

      If they didn't have the Aston Badge on them I would never have thought these were Aston Martins.

      Very Unimpressed.

      • 5 Years Ago
      Most of these designs, while not very usable as cars (where are the LXC's side windows?), are still great in a sculptural sense.

      They're just not Aston Martins.
      • 5 Years Ago
      Hmmm, in general these are all pretty bad failures at a "concept Aston Martin". One of them looks more like a Jag XJ220 than anything (OH! it even has 220 in the name.... PT220609)

      Now i'm no artist, and couldn't even draw the ugliest of these, but none of these are Astons. When did "concept design" turn into "what's the most outlandish looking thing we can make?". The Audi TT looks very similar to it's concepts, and while the original TT was an "outside of the box" design, which is what made it so memorable, it was a solid, realistic design. Most of these concepts look like someone was trying to create props for the next Batman movie.
      • 5 Years Ago
      Seriously, 90% of the comments made here are made by people who view the world in Black and White, and I for one would like to see you guys to even try to best these designs.

      True, many of the proposed designs share little-to none of any existing physical Aston styling cues, but thats not the point, conceptually the students were meant to reinvent( or view from another perspective) the 'essence' of the Aston design philosophy, and each design approaches this brief in a different manner, whether or not their interpretation is successful is open for debate, but I don't understand all this negative feedback, its not legitimate criticism... its important to support the up and coming designers..
      • 5 Years Ago
      and LXC wins!!!
        • 5 Years Ago
        never mind! libido wins!!!
        • 5 Years Ago
        +1

        Libido is the only that could actually be from AM at some point.

        Gotha is just pure....


        ...I don't know, why would anyone think something like this up...


        ...in the sketch, is the car really tearing up the road?
      • 5 Years Ago
      Not in this lifetime!
      • 5 Years Ago
      • 5 Years Ago
      Libido is the best and most Aston like. The other cars, especially Gotha, Elate and Symbiosis are pretty impractical and--worse--not Astons at all.
      • 5 Years Ago
      I am assuming by these designs that sometime between now and 2025 we will all go blind. I appreciate a cool concept as much as the next guy and I do understand some of the logic involved in developing new forms and shapes. However these are so detached from anything remotely realistic. Now the future might call me crazy, but in another 15 or so years I think we might still need ya know... windows and maybe wheels. What bugs me is the word tribute being loosely thrown around with no respect for the history of the brand and little to no homage to the styling of current Astons and those of yesteryear. Brand identity is completely lost here.
      • 5 Years Ago
      The libido is the only one that uses anything that slightly resembles aston styling (the hood and back end); to bad the rest of it looks like some kind of mask that a video game villain would wear.
      • 5 Years Ago
      Its a joke, mere publicity, there is no seriousness shown towards the project,
      there is nothing in here that even comes close to the actual brief, looks like things were rushed, and nobody had a clue of whats going about, the students seem to have potential when it comes to visualizing their design over mediums but with no guidance over direction, i would blame the schools inadequacy , in their efforts towards maturing students’ potential.
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