Hyundai isn't happy about it, but the 2010 Hyundai Sonata has been caught in the Internet's voracious maw eight days before its official launch in South Korea. Hyundai then released designer's sketches of the new car... but the pics of the actual car are better because they're the realness.
Apparently caught during an ad or photo shoot, it's immediately clear that this Sonata is – as with every recent Hyundai – a break from the current competent but safe-as-houses Sonata. That long nose and greenhouse, the hood ridges, the bevels, swoops, and that serious gash down the side of the car are not the Hyundai of old. From what we can tell, it looks quite expressive and it doesn't appear to be a bad looking car, but we'll wait for next week's launch to get definitive.
You can have a look at the pics in the gallery below, but we will leave the dissection of its design to you in the comments section. Hat tip to everybody and their mothers!
*UPDATE: Hyundai has released an official press release (available after the jump) and a pair of renderings available in the gallery below.