• Aug 31, 2009
A restaurant that has a few hot cars gathered round is one thing -- but a car dealership that opens a restaurant, where does that rank on the scale of ambiance? With recent trends, you could soon get a chance to decide sooner than you thought.

As our friends at The Detroit Bureau point out, California's Bistro33 at Rocklin Mercedes will be the next dining experience in a dealership. The cars don't mingle in the restaurant -- this isn't some trendy Vegas amusement. And this isn't just about having something to do while you wait for the mechanics to finish with your car. You actually go to a dealership to have your dinner. That means you can discuss APR after appetizers and sort out your warranty with a nice Napa red.

There isn't any reason a dealership can't also make a decent dinner. Galpin's Horseless Carriage has been open for 43 years for a menu full of good reasons. And if you have an Aston Martin, the fare in Galpin's Aston Martin club is worthy of both brands. It remains to be seen this trend catches on in more than a few niche markets, but until car sales rebound. this could be a way to get more foot traffic and a bit more income. And besides, there's nothing like an aged strip steak to make you hungry for a car.

[Source: The Detroit Bureau]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      A dealer near me has a Barber Shop in their service isle. They even have oil change & haircut special.

      *sigh*
        • 5 Years Ago
        Oh, I think I've been there. I was able to "shave" $1500 off their original offer. They "cut" me a good deal, me thinks.
      • 5 Years Ago
      i guess we'll be seeing McDonalds in Kia stores soon...
      • 5 Years Ago
      Kinda surprised more dealers are not doing this already. Its a great idea and a good way to ensure more money is being spent in the dealership. At times one spends while waiting for their car 1 hour.. and sometimes it ends up being more (like 9 hours myself once UGH!). Be great to be able to just walk out of the "waiting hole" and grab a bite to eat without having to travel down the street or block or even a mile or so in some area's for some food. Having a resturant onsite also ensures the employee's will be less likely to leave the site to get food and if anything has their own earned income spent onsite.

      Be curious if some of the bigger dealerships and chains in my area (MA) will add a resturant in their dealerships.
      • 5 Years Ago
      I just hope they don't finance my lobster dinner for 15% over MSRP...
      • 5 Years Ago
      It's dinner time, and I wanna trade in my lunch....
      • 5 Years Ago
      I can see some dealerships surrounding a drive-in restaurant. Test drive a car, get a free meal there. Lots of tie-ins.

      But eating IN a dealership? No thanks. Kinda like have a kids play place in a fed pen.
      • 5 Years Ago
      The funniest part... Rocklin is a miserable sh!thole outside of Sacramento, beyond even Orange County wannabe Roseville.
      • 5 Years Ago
      Placer county (Rocklin and Roseville are both within) has the 92nd highest median household income in the US (2000 census). So there are certainly enough people with money to justify a nice Mercedes dealership. Orange country is comparatively 83rd.

      And if you figure how many dirt poor college students with crap jobs like me live here and bring down the average...

      • 5 Years Ago
      As usual--GALPIN #1!
      • 5 Years Ago
      Big Two Scion/Toyota out in Chandler, AZ is another crazy new dealership with a salon, cafe, pirate ship and some other things... just madness.

      • 5 Years Ago
      I have certainly seen worse ideas than this. If the food is good, it's good PR for the dealer--not to mention more cash in the coffers.