• Aug 31, 2009
2009 Hyundai Genesis 4.6L V8 – Click above for high-res image gallery

When the Hyundai Genesis Sedan hit the scene, it was hard to know exactly what to think of the handsome-if-anonymous looking luxury intender. After all, Hyundai hadn't ever had a presence in our luxury car market, and attributes like rear-wheel drive and V8 engines weren't exactly a Hyundai staple. Over the past year, however, the Genesis' well-judged appointments and recession-friendly pricing Genesis Sedan won us over, and our contemporaries in the motoring press seem to feel the same way.

Hyundai says that the Genesis Sedan's considerable trophy case makes it the most awarded car of 2009 – and since we have no methodology by which to cross-checking such a high-falutin' claim (scientific or otherwise) we're going to give the Korean automaker the benefit of the doubt. The Hyundai Genesis Sedan began 2009 as the North American Car Of The Year and the well-heeled sedan has continued to build momentum with an impressive 21 awards. Among the Genesis Sedan's many honors are nods from Motor Trend (America's Top 40 New Cars), Cars.com, J.D. Power, NADAGuides, and AutoPacific.

Heck, the Genesis' 375 horsepower Tau 4.6-liter V8 also made Wards Automotive's 10 Best Engines list, and after putting down nearly 2,000 miles in just such a beast earlier this month, AB executive editor Paukert concurs, praising the eight's smooth power delivery and impressive mileage. Despite a packed cabin and trunk and plenty of mountain driving and high-speed cruising, our man averaged 26.1 MPG on a circuitous route from Michigan to North Carolina – fully 1.1 MPG better than the EPA says to expect on the freeway. He also praised the car's acheless seats and pleasing Lexicon audio system as excellent long-distance travel partners.

Hit the jump to read the press release listing the Genny's awards cache. What follows is a proud parent brag-fest, but when you get it right like Hyundai appears to have done with its Genesis Sedan, perhaps a little self-promoting is merited. Maybe now they'll see fit to finally take credit for it by putting a "Hyundai" badge somewhere on the car, eh?



[Source: Hyundai]

PRESS RELEASE:

Hyundai Genesis is class of the 2009 model year with most top-car honors

Headlined by the 2009 North American Car of the Year Award, Hyundai's New Flagship Earns More Top Recognition than Any Other 2009 Introduction

FOUNTAIN VALLEY, Calif., August 27, 2009 – Hyundai's all-new flagship, the Genesis sedan, launched to significant anticipation culminating with its coronation as the 2009 North American Car of the Year – the first time a Korean brand has ever achieved the honor. But Genesis didn't stop there, accumulating honor after prestigious honor to become the most decorated new car launch of the 2009 model year. At last count, Genesis tallied more than 20 top honors from the most prominent media outlets and automotive organizations in North America.

Genesis' trophy case includes awards and accolades from the likes of J.D. Power and Associates, Motor Trend, AutoPacific, Cars.com and leading consumer publications. Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter V6 engine producing 290 hp, and Hyundai's all-new Tau 4.6-liter V8 engine producing 375 hp. With technology rivaling more expensive luxury sedans, convenience features like push-button start and navigation system, and five-star safety ratings from the National Highway Traffic and Safety Administration (NHTSA), it's clear that Genesis is among the best new cars of 2009. But at a starting MSRP of just $32,250 and max price of just $42,000 for a fully loaded Genesis, it's no surprise the competition was left in Hyundai's rear-view mirror.

"Genesis was developed to rival the world's best luxury sedans so we knew it would be a great car, but we didn't know how it would be received by the automotive community," said Scott Margason, director of Product & Strategic Planning for Hyundai. "As the awards accumulated, we realized not only how well designed the Genesis was, but how far the Hyundai brand had come. Consumers and automotive industry influencers really embraced the idea of Hyundai producing a luxury product."
Genesis Sedan Awards

1. 2009 North America Car of the Year
2. Motor Trend – America's Top 40 New Cars
3. J.D. Power and Associates – Automotive, Performance, Execution and Layout (APEAL) - Most appealing midsize premium car
4. J.D. Power and Associates – Vehicle Launch Index (VLI) - Highest ranked 2009 all-new or redesigned vehicle
5. The Car Book 2009 – Best Bet (intermediate category)
6. About.com – Best New Car
7. Kiplinger's Personal Finance – Best New Model (sedans $30,000-$45,000)
8. NADAguides.com – Car of the Month (April)
9. NADAguides.com – Top 5 Luxury Cars
10. NADAguides.com – Best Car Buy - Top luxury cars under $35,000
11. Autotropolis.com – Car of the Year
12. Cars.com – Car of the Year
13. On Wheels – Car of the Year
14. AutoPacific – Ideal Vehicle Awards - Aspirational Luxury Category
15. AutoPacific –Vehicle Satisfaction Awards - Aspirational Luxury Category
16. Consumer Reports – Top-Rated Vehicle (upscale sedan category)
17. Consumer Digest – Best Buy (luxury segment)
18. MyRide/Autobytel – Car of the Year
19. Ward's Auto World – 10 Best Engines (4.6 liter Tau V8)
20. Automobile Journalists Association of Canada – Canadian Car of the Year
21. Automobile Journalists Association of Canada – Best New Luxury Vehicle Under $50,000

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.



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  • 42 Comments
      • 5 Years Ago
      I guess the Nissan GT-R was the most awarded car of 2008 and this year it is the Genesis. What about next year? Perhaps the Volt will have that honor.
      • 5 Years Ago
      It is a great car and deserves those accolades...
      • 5 Years Ago
      I don't understand what makes this car so much better than say, a Pontiac G8. Besides the fact they don't make it anymore, but it was a great all-around car.
        • 5 Years Ago
        Sal
        I didn't realize the C&D results I saw were before Hyundai fixed a problem with the transmission that made it shift before the engine power peaked (a car this anticipated and groundbreaking for Hyundai should have had a problem like that fixed, kinda like the Camaro). The SHO isn't pure sports sedan (though it should be IMO) it's a really fast almost luxury car. The main reason for my post was to settle Matt down because he mentioned the "MKTaurus" meaning MKS/Taurus (this comming from a GM fanboy, the company that is best known for having platforms rebadged accross Chevy, Pontiac, Saturn, GMC, and (in the near past) Oldsmobile). Matt said the Genesis would "completely murder" the SHO/MKS, and that's far from the case. The Genesis is a good car (although very copycat in design and people like to complain about how Lexus did that, yet they don't complain about Hyundai doing it) but the SHO and MKS are very solid cars too.
        • 5 Years Ago
        Merlot066. The V8 Genesis does 0-60 in 5.3 seconds..

        http://www.caranddriver.com/reviews/car/09q3/2009_hyundai_genesis_4.6-long-term_road_test_intro

        You may need to do a little more research before being so opinionated.. In any event, nobody compared the Genesis luxury sports sedan to the all-out sports sedan named Taurus SHO. However, I did see Lincoln MKT mentioned..

        So I suppose you're asking for Hyundai to create something more aligned with serious sports sedans to compete with our domestic cars here in America.. Be careful what you wish for.. Believe me - it's already being discussed at Hyundai... Can't wait for that, huh?

        Sal Collaziano
        http://www.genesisowners.com

        P.S. When you see what Kia has in store for everyone who wants a BMW 335i but can't exactly afford it yet, you're going to get a small glimpse into the future. I'd say Hyundai is very impressed with Ford's new SHO... They're certainly not looking the other way...
        • 5 Years Ago
        Does BMW use those 3rd generation run-flats yet?
        • 5 Years Ago
        ha, my G8 was $28K brand new. For that I got 361hp, two-tone leather, premium sound, 19" wheels, and a hell of suspension system.
        • 5 Years Ago
        "Don't you mean $40k?"

        Probably not. Speaking of, I've noticed the Genesis haters love to trot out a price figure of $40K (or higher) when they talk about it despite the fact there are more Genesis Sedan versions under $40K MSRP than there are over. For that matter, before CFC there was a dealer near me offering the base Genesis (leather seats & steering wheel, Bluetooth, acoustic laminated glass, proximity entry w/push button start, dual auto A/C, but no Lexicon audio) for $30K.

        So let us know if you can find a new BMW 3-series with metallic paint, leather, Bluetooth, and ~300 hp for $30K.
        • 5 Years Ago
        Wow Matt, could you please point out to me how the Genesis "(well...completely murders)" the SHO or the MKS? The SHO goes 0-60 in 5.2 seconds, the MKS 0-60 in 6.0 seconds, the Genesis goes 0-60 in 6.0 seconds. The Taurus and MKS have AWD standard (a feature that adds both cost and weight to a car) the Genesis has RWD ONLY. The SHO/MKS get 17 city/ 25 highway MPG which is the same as the Genesis, but the Genesis is smaller, slower than the SHO (the same as the MKS), and lacking AWD (which again adds weight and reduces mileage). Features wise the SHO has more features than the Genesis (aside from the speakers, but the SHO has intelligent access with push button start, SYNC, ambient lighitng, HID headlamps, invisible keyless entry keypad, rear spoiler, and aluminum sport pedals) so for less than $1,000 bucks more you're getting a bigger, faster, AWD, car with more features, so I'm not seeing how the Genesis completely murders the SHO.
        If you want to compare the MKS EcoBoost w/ Ultimate package to the Genesis w/ Technology package the MKS still wins. 12 way seats vs. 8 way, heated rear seats, cooled driver and passenger seat (Hyundai couldn't figure out how to cool the passenger seat too?), Bridge of Wheir leather, 16 THX-II certified speakers with 600 watts of power compared to 17 Lexicon speakers with 528 watts of power, Nav system with a hard drive (10GB Lincoln vs. 40GB Hyundai but you have SYNC on the Lincoln so you don't really need the hard drive except as a backup in case you forget your iPod) Sirius TravelLink w/ weather, stocks, movie listings, gas prices, and real time traffic and the Nav screen acts as a DVD player too, dual panel moonroof, park-assist that actually works, crash sensor and rollover sensor, 19-inch wheels, and 2-person memory seats are all things on the (bigger, equally fast, equally efficent, AWD) MKS for $48,000 that you can't even get on the $42,000 dollar Genesis. Sure the Genesis is cheaper, but so are the materials, the lack-of AWD, the smaller size, and missing features. So how does that equate to "completely murdering" the SHO/MKS?
        • 5 Years Ago
        The G8 was nice and all, but the luxury and materials in this thing are at a whole new level. This is BMW 5 series luxury for $30K, not Honda Accord V6 EX-L luxury for $30K.
        • 5 Years Ago
        @Luis

        Yeah, b/c a smallish sedan is so much the same thing as a large sedan (more interior room than a 5 Series) - lol!
        • 5 Years Ago
        Because the G8 is cheap as dirt on the inside and sloppily assembled for starters. Next, we can talk about the ugly.
      • 5 Years Ago
      I like this car, I would actually consider buying one of these.
      Good value and good looks for the price.
      I was going to Starbucks last week and there was a brand new LS460 going down the road and one of these right behind it and to be honest, this looked better than the Lexus.
      • 5 Years Ago
      Hyundai should just create a new brand called Genesis. This could be Hyundai's "Lexus" brand and could target the luxury/executive market. They could make a fancy logo for it and the Equus could be under the Genesis umbrella as well. This would differentiate itself from Hyundai and allow it to create a new brand with new meaning.
        • 5 Years Ago
        See Amati.
        Really bad timing if they were to do so.
        • 5 Years Ago
        1) They will in the future...too expensive for them right now, but this has been their plan all along

        2) They will in the future...they're trying to gain enough models to constitute a new brand called the Genesis...the Genesis Sedan, Genesis Coupe, and Genesis Prestige (Equus) is a good start

        3) They will in the future...the way economy's going right now, no dealers will invest in a separate showroom -- that costs millions of dollars.

        In other words...they will in the future...
      • 5 Years Ago
      It definitely deserved all of those accolades. It's basically what the Lexus LS should have been; the Lexus LS, when introduced, was also an award-winning award-winner and retailed for ~$40000 (not adjusted for inflation, but still not as much as today).
      • 5 Years Ago
      It is obviously a mix between a BMW 5, And a Mercedes! Total lack of originality! They are just copying BMW'S And MB'S designs to appeal to a wider market.
      I wish they could create a design of their own, and don't use somebody Else's creativity to capitalize!

      Buy American!
        • 5 Years Ago
        http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=58&vf=1

        When Toyota launched its Lexus luxury car brand a decade ago it made no secret that it had Mercedes in it sights.

        Ten years later, the Japanese are sending in the clones with increasing frequency.

        It's not just the expensive models which European makers accuse Japan of copying. Consider, for example, the headlights on the latest Toyota Tarago. Now picture those of the Peugeot 206. Look familiar? Looks as if they should share the same part number.

        When Audi's TT coupe and convertible were unveiled, diminutive Japanese maker Daihatsu had a car with an amazing likeness displayed at the very next Tokyo Motor Show called the Kopen. The latest Lexus coupe, due here before the end of the year, looks like a larger interpretation of Audi's Bauhaus design.

        Daihatsu has also built a miniature Hummer and, bizzarely, called it the Naked. And in 1999 at the same show, Mitsubishi took the wraps off a car that, if you squinted, you would swear blind was a new Mini.

        What about the "teardrops" on the headlights on latest batch of Hondas, such as the HR-V, Odyssey and the new Integra? A hint of BMW 3 Series perhaps? The tailights on the HR-V have a remarkable resemblance to the Volvo 850 wagon's.

        From a distance, Toyota's square-shaped MR2 looks like a Porsche Boxster.

        The original Toyota Celica was so inspired by the Ford Mustang of the era that today's enthusiasts call it the "Mustang Celica".

        Now, even after 10 years, Lexus still hasn't broken its clone-like mould. The latest Lexus LS430 has the sillouette of the superseded Mercedes S Class and a headlight theme borrowed from the new S Class.

        When the covers came off the fourth generation Lexus at the Detroit Motor Show two years ago, Mercedes-Benz broke its corporate silence over what it called "Japanese copycat cars" but stopped short of calling it plagiarism.

        "People explain to us it is really an honour to have someone copy our cars, but I don't think we see it that way any more," said Harald Leschke, the head of design at Mercedes-Benz. "I think it is quite obvious that they admire the design, then try to do it their way. I'm sure in some industries this sort of thing is not legal.

        "What surprises us most is that [Lexus] are prepared to do it, in public, and that customers are prepared to buy their copycat cars."

        "I think it's fair to say all their cars have been influenced by someone else's models," he said. "They don't have a history so they have to copy someone else's."

        Industry experts argue that a flagship Lexus made sense when it was considerably cheaper than the German benchmarks. But now that it is priced the same, there's less incentive to drive an imitation. Nevertheless, Europe's car maker have now become so concerned about Japan's sincere forms of flattery that they are wary of showing concept cars of future models.

        Porsche, for example, has deliberately not shown "design studies" of its Cayenne off-roader because it fears a Japanese maker will be able to release its interpretation just as Porsche unveils the real thing.

        [...]
        The lack of history is also an Achilles heel. "Japan had no horse-and-carriage era. True, the nobility were transported in carriages for a time, but these were import!!ed or the designs were copied.

        "So the country skipped a critical phase in its maturation process as a car stylist. Too often, designers took the easy option and borrowed looks from around the world."


        • 5 Years Ago
        It's not just the look this car is awarded for; performance, quality, price are considered as well. Besides nothing in these days is 100% American. (same for other countries.)
        • 5 Years Ago
        "Buy American!"

        You mean buy Cadillac...they are the only American auto maker that produces a car worth looking at as a compairson to the Genesis.

        And frankly...Hyundai has them beat. V8, RWD...the two essential ingredients for American Luxury.
        • 5 Years Ago
        Bejaytee:

        If they're merely copying and it's so simple, then why didn't Chrysler or GM think of that, rather than put out mediocre crap for years until they were bankrupt?

        If they could have, they would have, but clearly they're incapable, copying or not.
        • 5 Years Ago
        BUY AMERICAN means I'll buy whatever the hell I want.
        • 5 Years Ago
        yeah but then again Hyundai were never original in design but they knew if they were gonna stand against western compition and even Japanese compition they have to get perfect in more critical areas such as engine transmission and suspension etc and I guess they did that pretty well

        and if this notches you then just google for chinese cars pics ...u'll die laughing
        plus heres thing as a side note....mercedes once pulled hyundai in a court over design snatching and wat they did with their new MMI....isnt that a rip off from BMW's i-drive and even audi did the same
        although audi's MMI works out better and simpler than beemer's its a rip off never the less
        • 5 Years Ago
        "They are just copying BMW'S And MB'S designs to appeal to a wider market."

        I recall an upstart Japanese brand (cough)LEXUS(cough) doing the same thing about 20 years ago. Look how tactic blew up in their faces.
        katatonics
        • 5 Years Ago
        Because the rest of the auto industry is entirely original and inventive. We've been seeing companies copy each other for years, get over it.
        • 5 Years Ago
        Uhh, what was the Pontiac G8 other than a complete CLONE of the previous gen 5 Series?

        What was the Ford 500/Taurus other than a clone of the Audi A6?

        The new LaCrosse is also very derivative.

        Not to mention that the LS430 was a complete clone of the S Class as well and that pretty much everyone has copied BMW's Hofmeister kink - Nissan/Infiniti, Honda/Acura, Subaru, VW, GM, etc.
      • 5 Years Ago
      Some will complain that the Genesis recieves to many awards. If this car was a Lincoln people would be rejoicing non stop. Hyundai is giving us a superior product that most other automakers cannot seem to produce. (looking at you Ford)
      • 5 Years Ago
      I test drove one. It was pretty impressive. If you could buy one without a slush box, we might have considered buying it.

      But for all the people that are okay with driving something with a torque converter, I think it's a great car. It's not surprising at all that it got so many awards. It's about time somebody built an affordable luxury car to force the other guys to rethink their games a little.
      • 5 Years Ago
      Hyundai forgot about the MotorWeek's Driver's Choice Award for Best Luxury Sedan.
      • 5 Years Ago
      I just cant do it, I just can't commit to ever buying a Hyundai, Not sure about others on here but if your from the northern areas, these cars are noted for being horrible in winter weather conditions and just fall apart. I've never seen a Hyundai last long when winter weather was invloved, rust, faded paint, poor handling on snow and ice. Not saying they can't get better, and the car does look ok, but I'll sit and wait.
      • 5 Years Ago
      It's funny the haters of The Slanted H are becoming less and more less . One Can't blame the haters for realizing how good Hyundai's are now and not wanting to hate it but love it..

      Hyundai been on a unstoppable roll, raking up more admirals, rewards, and a unstoppable STRONG pride and faith from Hyundai's car buyers which will shot them
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