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Volkswagen's Stefan Jacoby has his sights set on turning the German company into the largest automaker in the world. Oh, and he also plans to turn a profit in the process. Perhaps someone should remind him how that's gone for Toyota and General Motors over the last few decades? Just like any proper plan to attack the global automotive market, VW's strategy includes introducing new models aimed at the heart of the market, including a new American-made midsize sedan targeting the Toyota Camry, Honda Accord, Chevrolet Malibu and Ford Fusion.

In fact, Volkswagen aims to refresh its entire lineup by 2011, and that product renaissance will reportedly entail a revised New Beetle and Jetta that are specifically tasked with catering to American automotive tastes. Also in the pipeline is a new seven-seat CUV that will go head-to-head with the Honda Pilot, Toyota Highlander and Chevy Traverse, though a pickup apparently isn't in the cards. We're not sure where that leaves the automaker's subcompact Up!, but Jacoby did mention that smaller models are under consideration.

Of course, if VW is going to play on the same level as Toyota and the rest of the gang, quality is going to need to be up to snuff, and that's something Jacoby says the automaker is working to improve. The trick will be accomplishing all of these assorted goals while maintaining VW's status as a desirable nameplate among image-conscious buyers. "It's not our intention to make VW a boring brand," he says. Pretty ambitious plans... what could possibly go wrong?

[Source: The Detroit Free Press]


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  • 44 Comments
      • 5 Years Ago
      It would be good if they could first make quality reliable cars before they planned world domination.
        • 5 Years Ago
        You think Jeremy Clarkson keeps cars long enough to judge reliability? Laughable.

        Check JD Power or Consumer Reports. VW is at pretty pathetic. Here, I'll help you: http://www.jdpower.com/corporate/news/releases/pdf/2009043.pdf

        VW is second worst in the industry, beating only Suzuki.

        • 5 Years Ago
        Odd. All of their primary markets believe they dealt with that issue a long time ago. i can't recall the last time Clarkson bemoaned VW reliability. Or any non us journalist.
      • 5 Years Ago
      Ummm...to take over the world maybe Toyota & VW can form an alliance with Fiat..

      Yeah yeah yeah...bad joke I know.
        • 5 Years Ago
        Yeah, but you know Fiat is gonna switch sides... LOL
        • 5 Years Ago
        i don't know if GM and its alliance with Vauxhall can win this time around...
      • 5 Years Ago
      Where's my Eurovan? That's my want... please? :)
      • 5 Years Ago
      I'm excited about the new Jetta and New Beetle and I didn't really care for that Amarok or whatever (GNOME, not KDE, is how I roll :) ) anyway. However, reliability (especially with electrical parts) and customer service should be the priorities in terms of improvement; they have already nailed initial quality anyway.
      • 5 Years Ago
      Maybe they will bring us more innovative and segment busting vehicles like the Routan and Tiguan. Actually they could bust the segments if they would drop a darn oil burner in them. Did he fail to notice that Americans were not buying americanized cars without C4C?
      • 5 Years Ago
      VW and Jacoby should review their customer service first. View my VW experience at: http://www.reesphotos.com/VW/

      HotRodzNKustoms
      • 5 Years Ago
      Don't worry he'll try to invade Russia and get stopped by the Russian winter
        • 5 Years Ago
        @HotRodzNKustoms
        That's funny. The winter would have to be it, because there isn't a decent car coming from the eastern front that I can see.
        • 5 Years Ago
        @HotRodzNKustoms
        ROFL, hilarious WWII reference
        • 5 Years Ago
        @HotRodzNKustoms
        They need two pick-up trucks if they want to compete in the US market. And a REAL VW minivan.
      • 5 Years Ago
      I think VW is completely out of touch with what consumers want, both enthusiast and mainstream.

      Why else would they keep pushing the phailboat called Phaeton to North American shores? But no, we can't have the Scirocco either. Meanwhile we get overpriced consumer cars like the Passat, which can't stand up to the appliance-like practicality of Accords and Camrys.

      And I'm sorry, VW's reliability is still questionable. Among the friends I know that have or had VWs, not one has glowed with praise about its long-term reliability.
      • 5 Years Ago
      Maybe they should launch the retro Microbus.
      • 5 Years Ago
      Beetle and Jetta "specifically tasked with catering to American automotive tastes" makes me cringe. Makes me think fat, big and cushy
        • 5 Years Ago
        What Evan says. American automotive tastes are based more on the "NEW" & "MORE-FOR-LESS" rather than high quality and strong design & structures. Eventually quality enters the picture (after a famous, wealthy or powerful person has been slighted) but only after the "NEW" satisfies and wows us into numb conditions of spending-delusion.
        • 5 Years Ago
        "American automotive tastes" could be bigger, but it could also mean cheaper and lower quality (e.g. American Ford Focus vs European Ford Focus). Either way it sucks.
      • 5 Years Ago
      Hey VWoA, if you're trying to cater to 'American tastes', don't forget to add a 4motion option to every vehicle. Part and parcel to the whole SUV craze was our belief that we needed all wheel drive to be safe.

      For many, it's a good option due to the driving conditions, but we'd prefer to not have to buy a big honking vehicle from your lineup to get it. A Golf or Sportwagen 4motion would do quite nicely, than you very much.

      Oh, and you can add that 'European taste' tdi engine too, and I won't complain.
      • 5 Years Ago
      If VW tries to be the biggest automaker in the world, does that mean they will have vacuum booster lines freeze up too?
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