REPORT: Chrysler to display at Fiat booth in Frankfurt
by Noah Joseph on Aug 27th 2009 at 8:30AM 
Chrysler Deputy CEO Jim Press arrives on stage at the 2009 New York Auto Show in a Fiat 500
Ever since the deal for Fiat to effectively take control of the troubled Chrysler group took effect, we've harbored a lot of questions over how the two companies would interact. With Fiat CEO Sergio Marchionne taking the big office in Auburn Hills, some speculated that the two automakers would, in essence, merge, while others looked to Nissan and Renault chief exec Carlos Ghosn as a potential example – that is, keeping the two companies allied but run separately. Well, we may have our first glimpse at the answer with reports that the two automakers will be displaying together as one unit at next month's upcoming Frankfurt Motor Show.
Both Chrysler and Fiat have a history of making big splashes at auto shows, and Frankfurt will be the first major car expo since the alliance was reached. Chrysler, for the most part, has kept a low profile since emerging from bankruptcy two months ago. And according to the latest reports, Chrysler will be limited to a section of the Fiat stand. Whatever approach Marchionne takes towards his two charges in Frankfurt, you can bet everyone will be taking notice.
[Source: The Detroit Bureau]
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Reader Comments (Page 1 of 1)
F50 8:47AM (8/27/2009)
Are they just gonna display their current cars or are they gonna bring brand new ones?
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MemphisNET 9:11AM (8/27/2009)
I can't see Chrysler using Frankfurt to display any major US-market products. I think a small booth will be just that, current vehicles and already released concepts (Circuit, Patriot EV, 200C)
Bloke 9:56AM (8/27/2009)
Almost all of Chrysler's current US-market products are also on official sale in Europe in any case. I suspect Fiat want to bring in the Chrysler stand within their own simply to publicise the new group.
Quantumphysics 10:21AM (8/27/2009)
Fix It Again Tony !
Henry 9:01AM (8/27/2009)
Hopefully Fiat comes to the Detroit show in return... and brings some politically incorrect “booth babes” with them.
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FThorn 9:40AM (8/27/2009)
This marriage will take a lot longer than we want to produce some, if any, cars of interest.
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Nelson Cheung 12:16PM (8/27/2009)
Any chance of the Grande Punto coming to america? Would love to see that car here! Don't know if the quality is there but it's the kind of car I would like to have from a design point of view.
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J.Mervich 2:42PM (8/27/2009)
What thy should show is the Chrysler 200C, The Firepower, the ME412 and such type of vehicles. They have to show the potential Chrysler has, it's never the same to see those products at the show instead of looking at them at a site.
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Frank 3:53PM (8/27/2009)
The 200c was already shown in Frankfurt or Geneva (or both) last year. it was well received by the public and the press.