• Aug 26th 2009 at 7:20PM
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BMW Vision EfficientDynamics teaser - Click above to enlarge | Watch the video after the break

We know that BMW will be unveiling its new Vision EfficientDynamics concept at the upcoming Frankfurt Motor Show, but so far the automaker has been very tight-lipped as to the details of the actual machine. What we think we know – which, admittedly, isn't a whole heck of a lot – is that this will be a sustainable sportscar of sorts that will highlight all of BMW's eco-friendly efforts under its Efficient Dynamics initiative.

While BMW is keen to keep us in the dark, the German automaker has at least unleashed a short teaser video for the concept that whets our appetites for more. There's not much meat to the video, but we do get a brief glimpse at what appears to be the concept's rear tail lamp and an intriguing use of negative space. It's not much to go on, but the machine in this teaser doesn't look to our eyes like the BMW concept car spied a few weeks back being loaded for shipment.

BMW chose to release this teaser via its BMW TV site, which just recently exited from its initial beta stage. We'll be sure to keep watching for more, but in the meantime, hit the jump to watch the video.

[Source: BMW TV]

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    • 1 Second Ago
      • 6 Years Ago
      BMW is spending more and more money on marketing. Where they really need is putting more efforts in quality controls on the drivetrain and standing behind their products.
        • 6 Years Ago
        They have done it long time ago. Go talk about Toyota's
      • 6 Years Ago
        • 6 Years Ago
        That was a joke, right?
      • 6 Years Ago
      I do love those TomToms!
      • 6 Years Ago
      P-Lease! "We are the creators of emotion" give me a break. Seriously who ever works in the BMW marketing department and thinks their promo videos are great needs to be sat in front of a TV for 24 hrs. Then forced to constantly view the rubbish they keep putting out as punishment. Hopefully the car is better than the teaser. On that topic, teasers are just becoming more and more a waste of time. Offer something a little more to keep the public excited.
        • 6 Years Ago
        honestly, that is just embarrassing

        creators of emotion indeed
      • 6 Years Ago
      Waste of 54 seconds.
      • 6 Years Ago
      Didn't Infiniti already try this type of advertising when they first started out? And wasn't it a dismal failure?
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