REPORT: Fiat courting social media input to develop 2010 concept car
The site is designed like any familiar social-networking site, with comments, pictures, and feeds from Twitter. Subcategories help organize the content, and readers may vote for their favorite suggestions. While the site is written in Portuguese (Brazil is Fiat's largest market outside of Italy), a simple click translates each post into five different languages, expanding the programs reach.
Since the program started the first week in August, 67,000 visitors have submitted 1,700 ideas. Next month, Fiat will release more refined information about the vehicle based on its collected input. Readers will then be encouraged to get more technical with their questions. Several months before the official unveiling, the automaker will turn the topic towards marketing and branding, thus completing the design program.
[Source: Advertising Age]
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