• Aug 26, 2009

The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary.

Following the lead taken by other automakers, the subtly revised Audi logo is more chrome-tastic and three-dimensional than the one it replaces. The Audi name has also changed to a more conventional font instead of the backswept typeface, and the name, when appearing next to the ring emblem, has moved away from the center to the bottom left corner. A subtle change, for sure, but a change nonetheless. Click on the thumbnails below to compare the old and new emblems to discern the differences for yourself.




I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 57 Comments
      Thomas
      • 5 Years Ago
      "Chrom-tastic"? Really? If you can't express yourself with real words, you have no business being a writer.
      • 5 Years Ago
      Agreed, rings rock/font blows!

      The font was one of the cooler things about Audi. What moron thought the font should be changed?
      • 5 Years Ago
      I simply can't believe the new typeface. I will wait for a correction. Or something. It just can't be real.
        • 5 Years Ago
        *for real.

        It looks like a squashed Verdana. It sucks.
      • 5 Years Ago
      WOW.
      Subtle ring changes...
      Ya don't say...

      Must be a slow news day.
      • 5 Years Ago
      Now the next step should be getting people to pronounce the name "Audi" correctly.
      bbaileyrrsales
      • 5 Years Ago
      I like the rings better, but I thought the old font was more fun. The new font seems really, a little too simple...
      • 5 Years Ago
      The best part is that it probably took 50 accountants weeks on end to figure out what typeface to use.
        • 5 Years Ago
        All of the money from my purchase went towards that decision.... damn.
      • 5 Years Ago
      Boring font yes but I understand the reason for the 'Audi' being pushed to a plain font and moved to the side in order to make the rings more prominent.

      Audi wants to increase its brand recognition with the four interlocking rings rather than having to use the word 'Audi' to make that statement. Makes sense, does the job IMO
        • 5 Years Ago
        While I see what you mean - sort of echoes what John said - I don't imagine that the Audi rings are any less recognizable without the font than the Mercedes logo. I could be wrong.
      Ken
      • 5 Years Ago
      GM should change its emblem. Some suggestions, Hammer and sickle, dear leaders picture, or a union members foot stepping on a taxpayer.
      • 5 Years Ago
      I get the part of making the rings stand out, but the new typeface looks like something a first year design student would propose (one straight out of the 2nd grade!) shameful for Audi, expecially after a 100 years of vosprung dur technik, they seem to have taken a step back.
      Kumail
      • 5 Years Ago
      Yey?
      bbaileyrrsales
      • 5 Years Ago
      Uhh, by the way, reaaaallllll nice Charlie :D lmao
    • Load More Comments