• Aug 25, 2009
Seatbelts have been spun as fashion items before, but not like this. In an effort to counteract the low take-rate of seatbelts in the United Arab Emirates, the Salama Road Safety Public Awareness Initiative will be launching soon. The initiative will adorn the potential life savers with haute couture logos like Gucci, as well as the logos of sports teams, flags, and so on as a way to make buckling up suddenly hip to young motorists.

Abu Dhabi's Health Authority (HAAD) cites figures that it can entice more than the current 11% of Emiratis to click the buckle if it appeals to the citizens senses of pride or style. Peer pressure to avoid belts was also cited by respondents to the HAAD's as a reason for not belting. The idea may not work, but it's worth a shot to flip the script on the fashion conscious and turn seatbelts from lame to haute couture.

[Source:Arabian Business via Luxist; Source Image: Zumiez]


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  • 29 Comments
      • 5 Years Ago
      LOL! I love the pic. I would have happily Photoshopped an LV for you if you asked.
        • 5 Years Ago
        Jeeves, would you open this Dior...err, door for me.
      • 5 Years Ago
      Common-sense really isn't so common.
      • 5 Years Ago
      Survival of the Fittest. if young people don't want to wear seatbelts, oh well. buh bye. they save lives. that should be "cool" enough.
      • 5 Years Ago
      Designer seatbelts.
      • 5 Years Ago
      It's worth a shot. The worse that can happen is people don't buy the special edition and they axe the program.
      • 5 Years Ago
      In order to assuage Kevin's dislike of the Fiat Abarth, maybe if these were installed, the car would appeal to him.
      • 5 Years Ago
      If someone feels like they don't need to wear seatbelts, then they should be allowed to. Government doesn't need to be interfering with such trivial issues when there are far bigger things to worry about. That said, people who are dumb enough not to wear their seatbelts also deserve to die if/when they're in an accident. Deal with the consequences of your choices, don't make it everyone else's problem.
        • 5 Years Ago
        So we withhold care from those that we decide didn't make the safest choices? And whose job is it to decide whether you should live after crashing in your 4.5 star crash rated vehicle? After all, you could have spent a little more on a 5 star. And we probably shouldn't care for people that have accidents in the rain, because it was their choice to drive at a dangerous time. And how about anybody injured due to a hurricane? They should have known better than to live in the southeast US.

        We all accept different levels of risk in different areas of our lives. Not wearing a seat belt in a car that has them doesn't make any sense to me. Working on engines that have the chance of breaking and throwing parts at me doesn't make any sense to a lot of other people. Neither is more right or wrong than the other. And I'd hope any hospital would make every effort to fix an injury resulting from either.
      • 5 Years Ago
      I wear my seatbelt because I feel naked without it. That and it could save my life.

      ..
        • 5 Years Ago
        My first car had vinyl bench seats. If you didn't wear your seat belt, you couldn't take a (hard) left turn without sliding across the car. It'll teach anyone to wear seat belts.

        Maybe everyone should learn to drive with vinyl bench seats.
      • 5 Years Ago
      I don't understand the 'seatbelts are uncool' argument. I mean, racecar drivers wear 5+ point harnesses. According to the 'belts = uncool' argument, race drivers must be the must uncool people of us all.

      If anything, give me MORE straps than just 3 in my own car! And a cam-lock release!

      (Yes, I know that 3 points does the job and is generally easier for non-racers to get out of in a panic situation.)
      • 5 Years Ago
      Not wearing a seatbelt is also quite retarded. Maybe its just retarded enough to work....
      • 5 Years Ago
      I don't really want a $600 seat belt.
        • 5 Years Ago
        They can afford it over there. HA, financial stereotyping.
        • 5 Years Ago
        I find your stereotyping offensive.

        Just because I can afford to coat a Bugatti Veyron in Platinum doesn't mean I want a Louis Vuitton seatbelt.
      • 5 Years Ago
      Well now they'll have something else to "Customize". Can't wait in a few month's we will hear about how someone over there has their seat belts made from Gold and Platinum fibers.
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