UAE attempts to make seatbelts more fashionable in order to encourage use
Abu Dhabi's Health Authority (HAAD) cites figures that it can entice more than the current 11% of Emiratis to click the buckle if it appeals to the citizens senses of pride or style. Peer pressure to avoid belts was also cited by respondents to the HAAD's as a reason for not belting. The idea may not work, but it's worth a shot to flip the script on the fashion conscious and turn seatbelts from lame to haute couture.
[Source:Arabian Business via Luxist; Source Image: Zumiez]
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