• Aug 20, 2009
1989 Ford dealer training clip - click above image to watch the videos

Y'all remember Robocop? You know, the really excellent Eighties action masterpiece about a shot-to-hell cop that comes back as a bulletproof robot to rid Detroit of über baddies like the ruthless Clarence Boddiker and super villain Dick Jones? Well, what you may not remember about Paul Verhoeven's 1987 masterpiece is all the social satire. From the 6000 SUX (8 mpg!) to the slaps at very privatized health care (Jensen Sport model heart!) to the Nuke 'Em family home game, the satire was rich and sardonic.

But where did Verhoeven get the fodder for his gags? Dunno, but it's been said that 49% of the population doesn't get sarcasm. Which explains how these 1989 Ford dealer training ads got made. Someone at Ford saw Robocop and said, "Yes! That's the medium we've been looking for." Don't believe us? Make the jump and watch two of them (one on the Festiva and Escort, and another on the Crown Victoria) for yourself.

[Source: YouTube via Michael Banovsky]





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    • 1 Second Ago
  • 31 Comments
      • 5 Years Ago
      I mean I love cars but this is like watching paint dry.

      The salesman should be saying something like this:
      "A new Festiva will include a full tank of gas with your purchase. If the car breaks down, the supple cloth interior makes a great firestarter. Don't own a gun? The Festiva spews out just enough carbon monoxide to kill you; we'll even toss in an exhaust hose for free. Catch the Festiva excitement, then let us know where you found it."
      • 5 Years Ago
      I hate to agree with this crazy video but I've ridden in the backseat of an 89 Festiva and I'm 6'4". I wouldn't want to do that again but for what it was, at least I fit.
      • 5 Years Ago
      I drove a 1989 Festiva for 130,000 miles over 11 years. Wheel bearings always went but everything else was bullet proof. I sold it for 500 bucks to a guy who drove it for 4 more years. That car rocked! My friends called it the roller skate. But I could travel from NEPA to Manhattan and back on a single tank of gas. (That was less than 10 dollars) Ha! The good old days. Life is better in hindsight.
      • 5 Years Ago
      "Did you get that?" Sheesh. Now days she'd have decked him for that one (not that she didn't want to).
      • 5 Years Ago
      Totally not the point of the videos, but I think the male "anchor" is actually a news anchor from the Boston area named Scott Wahle that used to be on channel 4 until a few years ago.
      • 5 Years Ago
      It was in the 80's that the Japanese cars began gaining large market share in America.
      • 5 Years Ago
      You know, my uncle rolled a 78 LTD through a telephone poll. It bent the frame in a V but the engine was still running when the car came to rest. That car saved his life.
      • 5 Years Ago
      20 years later and people still drive the Festiva on a daily basis. When was the last time you saw a Ford Escort from around 1989-1993 on the road. Must be a lesson there somewhere.
        • 5 Years Ago
        I saw 2 yesterday. One with a teenage driver in Brighton MI and the other in Ann Arbor with an old lady driver. Both were in pretty good shape, most of the Escorts of that vintage I see are pretty rusty. I don't see many Festiva's, maybe it's just a location thing.
      • 5 Years Ago
      I had that 89 Escort 5 door. Boy was I happy when it got wrecked. Only car I ever got more out of the insurance company for than it was selling for.
      • 5 Years Ago
      The woman anchor in this piece (Nancy) is now a respected, well-travelled, experienced automotive journalist.

      It's kinda sad and shocking to see her there playing the dumb, female sidekick with a perma-smile, asking softball questions to her male alpha co-host.

      How times have changed!


      • 5 Years Ago
      Wait...the Hyundai Excel was a formidable competitor?!
      Guess they didn't fall apart quite fast enough yet to kill the sales yet at that point...can't believe that 272,000 people bought one in 1988 lol.
      • 5 Years Ago
      Wow two to small and efficient cars that could have moved America in a better direction. But why didn't they?!
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