Honda and FILA team up to create new line of racing shoes
Honda Racing shoe series by FILA - click above image for high-res gallery
Actually, it would be more accurate to call the fruits of this collaboration driving shoes, as these five new Honda Racing shoes aren't covered in flame-retardant Nomex. But no matter -- FILA is releasing five new shoes inspired by "Honda Racing's commitment to fulfill every car enthusiast's racing dreams."
When you cut past the marketing hoopla, what you have are a new set of footwear packed with driver friendly features such as floor mat-grabbing cupped polyurethane heels, "ballistic" mesh for breathability, low profile outsoles for better pedal feel and and light weight that helps reduce fatigue. The new shoes are available in either low or mid top and four different colors. Hey, why not? The Honda/FILAs are even kinda good looking. And come to think of it, our must-have-'cause-we're auto-journos Pilotis are getting a bit long-in-the-tooth.
Gallery: Honda FILA Racing Shoes
[Source: Pitch Engine]
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Reader Comments (Page 1 of 2)
Das Borgen 8:06AM (8/20/2009)
Don t you wish AB had a "like" button like facebook sometimes?
These shoes would look great on me when I get my CRX
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calebe 8:09AM (8/20/2009)
Sweet
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g00fba11 8:12AM (8/20/2009)
Let these shoes designers work on Acuras I say!!!
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Imag 10:28AM (8/20/2009)
Seriously.
And Honda - how about offering sports cars to match your sport shoe endorsement? I just bought a 370Z, but I would have gotten either a new version of the NSX or a proper update of the S2K in a heartbeat.
I love Hondas past, but you build great cars and then let them die on the vine. And a Fat AWD/Hybrid "NSX" is not the way to change things. Nor is 200+ hp in a FWD car, no matter what the suspension arrangement.
revvo 12:59PM (8/20/2009)
Yeah no kidding...
Fire the dolt who came up with that front grill and make everyone wear these shoes.
FamilyGuy 8:14AM (8/20/2009)
Wondering if by any chance the sporty model will be called NSX?
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Joe K. 8:19AM (8/20/2009)
Haha, as long as the clunky ones that you enter through the side are called the Odyssey.
chconline 12:05PM (8/20/2009)
No, if they slap in a lot of leather, it will be called a Type-S. If you end up with shoes that weight 0.00001kg and has barely any material, it will be called a Type-R.
With these Honda shoes, once your heartbeat moves past 150bpm, suddenly you'll run twice as fast ;)
Joe K. 8:19AM (8/20/2009)
Do they have ones for the insight that helps assist your foot for the pulse and glide technique?
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FThorn 8:45AM (8/20/2009)
Looks a lot like my FILA shoes. I was just thinking yesterday that they would make good driving shoe design. And then THIS. Huh.
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Affalterbach 8:58AM (8/20/2009)
"Honda Racing's commitment to fulfill every car enthusiast's racing dreams."
Wow, just wow...
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Willie 9:01AM (8/20/2009)
I love the design of the shoes...I just hate the "Honda Racing" on the side of it. *Cough* Ford Racing *Cough*
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Smegley 9:40AM (8/20/2009)
Lame. They look like 1950s nurising shoes with racing stripes.
They also don't look to be well-constructed.
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Smegley 9:41AM (8/20/2009)
"nursing" ..... sorry - I was yawning while I typed.
imoore 9:46AM (8/20/2009)
I thought Fila had gone out of business years ago. No one I know wears this brand of shoes anymore.
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Truck Nutz 10:12AM (8/20/2009)
how many high school kids will buy these to "match" their Civic in the parking lot.
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Rick 10:45AM (8/20/2009)
Damn, take the Honda off and I'd buy a black and white set right now. Might even still consider the black, they are nice looking.
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cdwrx 11:09AM (8/20/2009)
"I rock my Adidas, I never rock Fila."
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fixitfixitstop 11:11AM (8/20/2009)
I was just about to comment with that quote.
noodlz 1:07PM (8/20/2009)
Pumas look better.
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