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2010 Bentley Mulsanne
- Click above to watch the video after the jump

After marking its highly anticipated debut at Pebble Beach, it was straight off to the auction block for the all-new Bentley Mulsanne, where Bentley CEO Franz-Josef Paefgen and Richard Charlesworth, head of the Bentley Heritage Collection, joined auctioneers Gooding & Company in selling off chassis #1 to the highest bidder.

The Mulsanne is touted as the first Bentley designed and produced entirely at the company's Crewe headquarters in England since the legendary 1920's-era 8-liter Bentley, and to mark the occasion, Gooding wheeled W.O. Bentley's own personal ride, the second 8-liter chassis ever made, onto the stage before bidding began. Gooding opened the bids for Mulsanne #1 at $500,000, but after receiving no bids at that price, bidding quickly stepped down to $300k, only to climb back up to the half-million mark where it sold to an undisclosed collector over the phone.

Proceeds from the auction are earmarked towards the Phil Hill Foundation, the official charitable organization of the Concours, and you can watch the bidding (and hear oh-so-British auctioneering) unfold in the video after the jump.

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[Source: YouTube]

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    • 1 Second Ago
      • 5 Years Ago
      So are we still unaware of what engine and platform it is?
        • 5 Years Ago
        Those details won't be released until the Frankfurt motor show in September. It's expected to be an aluminum space frame like the Audi A8, but it's not clear if it's based on the new A8 itself, being FWD based with AWD or modified for RWD. The car was out on display, could no one have crouched down and looked?
      • 5 Years Ago
      my impression

      entire design for me is a big let down.
      maybe its me, maybe I am too old and stodgy at 36.
      this and the new XJ, both do not translate for me.

      my problem with this: For me the Bentley is a owner/driver sedan that exudes a cool no-nonsense power and understated elegance and luxury. Not as flashy as the Rolls however it was more about old money. New money buys a Rolls to stand out, not a Bentley.

      Design wise: this is way to flashy, more like a hyped 300C than a continued evolution.

      Both the Turbo Rs, through to the Arnage had the upright greenhouse and purposeful stance, this is a cross-eyed hack job with stupid grin that belongs in a child movie called "Cars"

      Gone is the freight-train determination of the old fascia and upright bull-dog fighting rear haunch
      • 5 Years Ago
      Stylewise this car will grow on people. It's distinctive, imposing and yet still elegant.

      Technologically it's (probably) the same old con. Old technology hyped up with luxury so people don't realise that oil based is the wrong choice in today's world. I hope they prove me wrong and at least make it flexfuel... but who am I kidding, this is an elitist contraption after all.
      • 5 Years Ago
      I don't understand all these haters on the design.

      The only remotely new element is the headlamp treatment, and I think it looks very British and mega-luxury. The car is elegant for something its size.
      • 5 Years Ago
      ...somehow I got used to the RR Phantom front end so maybe in two years from now, I'll get used to that one too.
      Still it is very dissappointing. I was expecting better. That front end ruins the whole car. It is so massive. No inspiration here. I guess all the British creativity is now with Jaguar.
      • 5 Years Ago
      and STILL no pics of the interior?????
      • 5 Years Ago
      This new Mulsanne kinda reminds me of a 1999 Packard prototype that was featured here on autoblog!


      • 5 Years Ago
      "The Mulsanne is touted as the first Bentley designed and produced entirely at the company's Crewe headquarters in England since the legendary 1920's-era 8-liter Bentley..."

      They mentioned that and how it is a thoroughly British design, or something like that, when they rolled it out for the first time at Pebble Beach. Well I thought about that. The designer, Dirk van Braeckel is a Belgian, not British. The chief engineer, Dr. Ulrich Eichhorn is German, not British. The CEO of the company, Franz-Josef Paefgen is German also, not British. Where's the British?
      • 5 Years Ago
      And looking goofy as all hell.
      • 5 Years Ago
      the wheels need to be replaced. too much chrome. otherwise, it looks about a million pounds.
      • 5 Years Ago
      100% of list...thats not half bad.
      • 5 Years Ago
      If I had that mug in my rear view mirror I'd sure as hell get out of the way.


      The jury is still out for me on this one. Given time and a more flattering color, who knows? Looks a bit dated too. Controversial? yes. However, it doesn't have the majestic presence of the Phantom or Ghost but I guess that's what Bentleys are all about.
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