Hyundai-Kia overtakes Ford to become world's 4th largest automaker

2009 Hyundai Genesis Coupe – Click above for high-res image gallery
If you were shocked by the news from around this time last year that the Hyundai-Kia Automotive Group had jumped up to 5th in the global standings of the world's largest car manufacturers, you'll be just as surprised by the latest sales figures that place the Korean automaker this year in the fourth slot, leapfrogging past Ford to slot in (significantly) underneath Volkswagen.
The figures come from the Automotive News Data Center, which places Hyundai-Kia's global sales for the first half of 2009 at 2,153,000 units, just edging out Ford's 2,145,000 units so far this year. Of course, these numbers count the Nissan-Renault Alliance as two separate units, with 1.5 million and 1.1 million units respectively, but if combined they'd knock Hyundai (as well as Ford) out of position with over 2.6 million units. After Toyota, General Motors, Volkswagen, Hyundai and Ford, French automaker PSA Peugeot-Citroen comes in sixth, just barely ahead of Honda, with Nissan in 8th, Suzuki in 9th and Renault rounding out the top ten. Check out Kia's official press release after the jump.
[Source: Kia]
PRESS RELEASE
KOREANS DRIVE FORD OUT OF FOURTH PLACE IN GLOBAL MANUFACTURER RANKING
Kia Motors (UK) Ltd. is pleased to announce that parent company, Hyundai-Kia Automotive Group, has become the fourth largest global automotive manufacturer, according to data just published.
Based on figures from the Automotive News Data Centre, the Korean manufacturer has overtaken Ford which saw it's sales fall by more than 30 per cent in the first half of 2009, selling 8,000 more vehicles than the US giant in the first half of 2009.
Results for all of last year saw Hyundai-Kia trail Ford by around 1,000,000-units, but by reducing the impact of the global recession by producing the right product for the right times, the group has managed to take fourth place much quicker than had been predicted.
Go back just 10 years and the newly unified company was in 11th place overall, but rapid globalisation has seen state of the art factories being built in several countries including Slovakia, the United States and China. The manufacturing facilities have been geared-up to build products that are designed and engineered for local markets. The Kia cee'd is a leading example, being designed, developed and engineered in Germany and built in Slovakia.












Reader Comments (Page 1 of 4)
Wobbly_ears 1:27PM (8/18/2009)
Hyundai's secret sauce has been its strong presence in emerging markets such as India (where it is the 2nd largest car maker). Other global majors were slow to catch onto the Indian market & are struggling to gain foothold there.
Even Suzuki, which has such a small presence in US, according to BBC, made most of its profits in India this year.
If a carmaker doesn't have plans for increasing foothold in the emerging markets such as India & China, their long-term survival as mass-market manufacturer is in deep trouble.
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unni 1:49PM (8/18/2009)
55% of India car market is with suzuki ( check maruti swift ), I think suzuki is second in Japanese market. They are very good in small car making. In north America i think GM tied their hands ( no swift etc but still i see people driving the old geo metro now too ) . Hundai comes with new modes in India and raise the bar every time ( i10, i20 ,i30 by end in 2009 - very nice cars)
The problem with north america is domestic companies don't have incremental updating models and do new things only if the competitor is doing , else try to suck last money they can get from a model them spend a lot money for a model from ground up.By that time all the fans of a particular model may have gone (so resale value) and get away from company itself and try and incremental improvement company ( mostly Japanese and Korean ).
Domestic has to accept the change - no other way to go.
Jim Dubois 1:27PM (8/18/2009)
I'm not surprised by this at all
So many Hyundai/Kias on the road
Every year the quality keeps going up!
Consumers aren't dumb, they no longer see Hyundai/Kias as crap autos.
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Jim Dubois 1:29PM (8/18/2009)
I use to remember in the 80s people would laugh at the Hyundai Excel and Scoupe
Look who's laughing now...
stealthebeatles 1:36PM (8/18/2009)
Or maybe Hyundai and Kia have been selling more rental cars to boost their numbers.
Oh wait, they had a press release admitting that...
inteller 1:46PM (8/18/2009)
I'm still laughing.
Quality not quantity.....just look at who is at the top now...GM Toyota VW and hyundai....looks like the finish results to an automobile Special Olympics.
Judy Zik 2:39PM (8/18/2009)
Look beyond your front door. These numbers are all about sales in Asia and developing markets. Ford has done a horrible job in places like India when compared to Hyundai. This is also where Suzuki is making all their money. People look at Suzuki in North America and see a dead automaker but when you look at their sales in developing markets and overall sales as a company the picture totally changes. Ford is just about done their first job of getting competitive vehicles out for developed markets with high margins. The next task is to get serious about getting more of a presence in emerging markets.
sk 1:30PM (8/18/2009)
So much for Ford. I guess Ford is selling well only in the U.S. market.
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Yaroukh 5:48PM (8/18/2009)
Ford is #2 in Europe. And last couple of months they manage to raise their market share.
So much for... whatever.
ForgedInternals 1:33PM (8/18/2009)
The economy's bad and people want cheap cars plus Hyundais's 100,000 mile warranty, their reassurance plan, and their 1.50 or whatever gas guarentee are tempting. Their isn't a Kia dealership in my county though and the Hyundai ones keep opening and closing.
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alfaBAT9 1:35PM (8/18/2009)
This is a huge win for the underdogs! More and more I'm seeing both makes (Hyundai especially) on the road. I've come across both iterations of the Genesis on the street and been stopped by their good looks each time.
I rented a Hyundai Elantra on vacation last year and it was fantastic, better in almost every way than my 07 Golf.
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nagmashot 1:36PM (8/18/2009)
Thats wrong BS ... to the rules of OICA the world wide car producer organisation KIA and Hynundai are tow seperated car producer because the own only 33% of each other that even less than enault owns in Nissan!!!!!!!!
They only want to make big news without a news!!!!!!!!
http://oica.net/wp-content/uploads/world-ranking-2008.pdf
this is the officle ranking from 2008!!!!!!!!!!!
http://www.oica.net/
following Hyundais logic they need to add Renault-Nissan as one manufactor because Renault owns more stock in Nissan than Hyundai owns KIA and Renault is under japanese law the owner of Nissan!
This would lift Renault on 4. place.
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BigWill 2:04PM (8/18/2009)
You have your facts wrong.
1) That list is broken down by manufacturer, not holding company or umbrella ownership.
2) The Renault-Nissan distinction is that Renault and Nissan own parts of each other but they are not owned together by a separate entity. That's not the situation at all with Hyundai/Kia.
3) Kia is owned ~39% by the Hyundai Kia Automotive Group, not by Hyundai Motor Company. Hyundai Motor Company itself doesn't own any part of Kia, and from what I can tell Kia doesn't own any part of Hyundai Motor Company.
Rar 2:35PM (8/18/2009)
"Kia is owned ~39% by the Hyundai Kia Automotive Group, not by Hyundai Motor Company."
It's true. They are same group. but not directly controlled by Hyundai.
Kia motor America is not directly controlled by Hyundai motor america.
They share R&D part only.
But, i'm not say they are completely independence working.
Chairman of Kia is a Hyundai chairman's son.
Remy Overkempe 3:10PM (8/18/2009)
@BigWill:
No holding companies/umbrella brands, huh? General Motors? When did you ever see a GM car?
And while Nissan owns 15% of Renault, it's all non-voting stock, and under Japanese law, the 40-something% that Renault owns of Nissan Motors is enough for ownership. I'll say it again: ownership. Technically, both Renault and Nissan share management in the alliance (through Renault-Nissan B.V., of which they both own 50%), but in practise, Renault S.A. is top-dog. Paris decides, the rest (Dacia, RSM, Nissan, Infiniti) obeys. (My family and I work for Renault, so, I should know.)
BigWill 7:40PM (8/18/2009)
"General Motors? When did you ever see a GM car?"
I see them all the time. In fact, GM has made a point of sticking the famous GM "Chicklet" on all of the new models I've seen:
http://www.solsticeforum.com/forum/attachments/f11/12345d1198990857-solstice-badges-chicklet3.jpg
"Technically, both Renault and Nissan share management in the alliance (through Renault-Nissan B.V., of which they both own 50%),"
This is basic reading comprehension - do you not understand the difference between two companies owning parts of each other (Renault and Nissan) versus two companies being owned by a separate entity (Hyundai Motors and Kia Motors owned by Hyundai Kia Automotive Group)?
bwzd7p2 11:13PM (8/18/2009)
It's like this: First, this is Automotive News' rankings, so perhaps you should let them know your displeasure.
Secondly, on Renault's Annual Report, Nissan is listed under "Investments in Associates". On Hyundai's, Kia is listed as a "Consolidated Subsidiary". Also, on Nissan's own website, they point out that they are two seperate companies, with independent boards. HKAG is a chaebol. There's all kinds of cross ownership now. Kia owns part of Hyundai Powertech. Hyundai Motors USA owns part of Kia Motors Manufacturing Georgia and so on and so on, including many companies that Hyundai controls that also own part of Kia.
From the start, it's been clear Hyundai was taking over Kia. Remember, they initially owned 51% from the bankruptcy auction. They've always called themselves a group. They don't just share some R&D here and there; both their names are on all of the centers and test tracks, though they do have seperate design centers. And they even share office space. Their headquarters are next door to each other.
From the start, Nissan and Renault have sold the Alliance as just that: two seperate companies working together. The only time they use the word "group" is in all lower-case then they're trying to claim fourth place. Yes, they share some R&D, but not on the level HKAG does.
So it's Friends with Benefits bought a condo together and are sharing expenses to keep them low and to keep it rented for Nissan and Renault vs. a shot-gun wedding for HKAG. The former may well be more pleasant to get into and even more productive at times, but you're not going to get an anniversary announcement in the newspaper for it. And they can't have it both ways. They're either two distinct companies helping each other out like they claim or one controls the other.
nagmashot 1:43PM (8/18/2009)
HEY Autoblog when do you guys publish the new Northloop record done by Gumpert befor posting such wrong news from Hyundai to look good on paper?
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naturalyshocked 3:50PM (8/18/2009)
yeah,. i have been looking the whole day, but i can't find it.
while google has several XXX..... results.
i would like to see the bashing on this issue
Matt 1:49PM (8/18/2009)
And yet...the automakers are NOT taking Hyundai and Kia seriously. And it's coming back to bite them.
If Ford wants people to believe all of the studies they pay for...maybe they should back-up their (paid-for) claims by offering a decent warranty.
Hyundai can do it...
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