• Aug 17, 2009
In a move that can only be described as "What took so long?" Autotelegraaf reports that Cadillac has pulled the plug on its BLS. The BLS, of course, was the front-wheel drive smaller Cadillac that was only offered for sale in Europe. We say "offered" because sales of the BLS made the old Cimarron look like a home run by comparison. The BLS was little more than a re-bodied Saab 9-3 in either sedan or wagon form, and it was built alongside the aformentioned Swede in Trollhättan. Cadillac spokesman Klaus-Peter Martin has confirmed with us that production actually quietly ended in June.

The BLS never came close to hitting GM's 10,000 unit per year sales target and with the parent company divesting itself of Saab, it only makes sense to kill off the model. While dropping the BLS, General Motors is adding its CTS Sportwagon which is expected to help boost CTS sales in estate-happy Europe, as will a 2.9-liter V6 diesel engine option.

Later next year, the lower end of Cadillac's lineup is expected to be filled out with a new rear-wheel drive ATS which will hopefully prove to be a much more viable competitor.



[Source: Autotelegraaf.nl]


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  • 30 Comments
      • 5 Years Ago
      With a name like BLS how could it NOT sell?!
        • 5 Years Ago
        Because the car itself is utter crap.
        • 5 Years Ago
        BLS...sounds like B(ul)LS(hit).
      • 5 Years Ago
      "The sub-standard of the world" v.funny.

      They could have called this the PLS, as in PLeaSe buy this. What was it based on again? The first gen Vectra? Gone and totally forgotten.
      • 5 Years Ago
      BLS atands for Bob Lutz's Saloon.
      The General's marketing department must have predicted a lot of funeral home were going to upgrade their vehicles, pity.
      • 5 Years Ago
      Looks like a Hyundai Sonata with a Cadillac snout.
      Amazing that anybody thought that drab thing would succeed.

      Of course, there's plenty that's amazing about the "old" GM.


      • 5 Years Ago
      Caddy has really destroyed their Credibility in Europe with this repeated junk. It doesn't matter how good the CTS wagon is, its too late...
        • 5 Years Ago
        Extremely STUPID statement. Unless the world ends tomorrow. Early BMWs sold in the US were very mediocre, look up the history of the AUDI 5000 / 100, ultra crappy, they've recovered. With Cadillac cranking out V-Series cars that humiliate the M5 & AMGs, they'll be fine.

        • 5 Years Ago
        Andrew: That is understood. But to say that they will NEVER is stupid. Corvette has changed a lot of people's minds in less than 2 generations. The C-5 was past half way through it's cycle by the time it got to LeMans.

        Hell, the ZR-1 and CTS-V gen II has stopped a lot of yapping about pushrod engines.

        • 5 Years Ago
        @Mr.Oak

        Hahahaha, Cadillac has no high status in Europe. I'm sorry, you are just defending the US status of the brand. I'm sure it's well regarded at home, but it's no contender here in Europe.

        I'm not even claiming their cars are any better or worse than BMWs, Audis or Mercedes' - I'm just saying Cadillac has nothing to defend in Europe.
        • 5 Years Ago
        Caddi-what?

        You're both wrong, and here's why: Cadillac isn't known in the EU. It hasn't achieved any sort of exposure. Talk of "recovered" then, is somewhat ignoring the fact that they haven't really *lost* reputation to be able to recover. It's just going to take them longer to build that reputation.

        But even the new model isn't going to shake the European car market up. It looks utter s__t compared to other comparable EU models -- cheap and tacky (especially that radiator grille from the Vauxhall Carlton parts bin). The proportions are all wrong (like most other American cars).
      • 5 Years Ago
      All your comments are well taken. But setting them aside, how is the BLS any worse than the Lincoln MKZ?? The Fusion, as is the Saab on which the BLS is based, is not a bad car. I am not defending the BLS so much as saying, why is it Ford gets by with so much more obvious crap-copying of its own models???
      Michael
      • 5 Years Ago
      Read this article/review of the BLS (LOL)

      http://www.thetruthaboutcars.com/cadillac-bls/

      "In fact, the BLS is another in a long line of badly judged badge-engineering bodge jobs that’ve been ruining The General's brands for decades. GM’s decision to export the BLS to South Africa and, gulp, Mexico, is a cynical attempt to see if car buyers in smaller markets are more amendable to mediocrity than the Euro Zone. If I can speak for the Mexicans, we aren’t. In fact, GM should kill this model before it pisses away any remaining respect for the once great Cadillac name, or teaches new drivers that Cadillac is the sub-standard of the world."
      • 5 Years Ago
      About time
        • 5 Years Ago
        @Not that Matt

        Sorry, Cadillac's biggest problem is the brand name. It's not worth anything in Europe, it does not have the brand "caché".

        And most of the models are just too "alien" for most Europeans including me.

        I do like some of the designs, but I would certainly not pay premium money for them. I would much rather have an Audi.
        • 5 Years Ago
        Incidentally, the ATS will replace the BLS.

        ATS...probably meant "Affordable Touring Sedan".
        • 5 Years Ago
        BLS = Bacon Lettuce... Sandwich?

        I'm glad to see the General making a coherent decision... the CTS Wagon looks incredible, and the ATS sounds incredible as well. Should (hopefully) do well in Europe.
      • 5 Years Ago
      Hey, I kinda liked it....
      • 5 Years Ago
      Cadillac... SAAB... It seems GM doesn't have an expressive luxury brand outside US... Maybe Buick could do it better...
        • 5 Years Ago
        Saddly, but you are completely right.
        • 5 Years Ago
        The only market Buick sells well in is China. Europeans, like me, don't care for Cadillac or Buick. And "Chevrolet" is mostly Korean imports here.

        GM has no real luxury brand in Europe.
      • 5 Years Ago
      Could have told you that years ago, General -- and saved you millions. How can these executives be so inane?
      • 5 Years Ago
      What not euthanize the entire Cadillac brand? It has been insignificant for years now.
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