• Aug 14, 2009
2009 Ford Focus SES Coupe – Click above for high-res image gallery

The first half of 2009 was so poor in terms of car sales that automakers had to shut down factories for weeks and even months at a time in order to keep inventory in check. Now that Cash for Clunkers put a jolt back into car sales towards the end of July, the same dealers who weren't ordering cars a couple months back are begging for more product to fulfill requests. Since nearly half of the $2.95 billion allotted for C4C is already accounted for, dealers were beginning to worry that they wouldn't be able to fully capitalize on the program because of vehicle shortages.

The Department of Transportation has now fixed that problem by amending C4C to allow customers to turn in their clunkers in exchange for a reservation on models that aren't in stock at their dealership. Popular models like the Ford Focus have been flying off the shelves so fast that the Blue Oval actually instituted mandatory overtime at it's Wayne, MI assembly plant, but the additional stock isn't hitting dealers fast enough. Now, customers looking for that certain vehicle can still get what they want, even if it takes a little longer to get behind the wheel.



[Source: Detroit Free Press]


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    • 1 Second Ago
  • 24 Comments
      • 5 Years Ago
      I hear they are giving them away as free at the door.
      • 5 Years Ago
      Wait... so you can turn in your clunker now and get your car in a few weeks/months? Do you lose your clunker immediately or can you keep pushing it until your new car arrives?
        • 5 Years Ago
        LOL. good point though. It would be awful not to have a car while you wait
      • 5 Years Ago
      Good for the dealers...they are getting screwed over BIG TIME by this terrible C4C scam.

      And yes, our Focus is a hateful appliance. Ford should go Ch. 7 for just offering the "thing" while Mexico gets the same Focus as Europe.
        • 5 Years Ago
        First of all Matt C4C, even if it is short term, has achieved quite positive results. It allowed dealers to move out excessive amounts of inventory that otherwise would have just sat during a stagnant economy. Yes there are potential downsides to this, however the positive sides of this are much stronger.

        One down side would be that dealerships are running out of certain models of cars to keep in stock. Even a Kia dealership located near me has completely ran out of inventory and is waiting for new cars. I would have to get on a very long waiting list just to look and test drive a Kia Forte or Soul as all that was ordered had already been spoken for as soon as they arrive at the dealership. They are having a hard time keeping anything in stock. It can be a bad thing for new car buyers who cannot find what they came for but then again it can be seen as a positive for dealerships that were really struggling.

      • 5 Years Ago
      "whah! whah! whah!... the focus is ugly! ... why is it sold in America?!?... American cars suck! only Japanese and European cars are cool!!!! Ford needs to get a clue!!!!"


      there. now you dont have to post all those comments that invariably come anytime a picture of the U.S. spec Focus is shown.

        • 5 Years Ago
        LOL! I don't think anyone can post now that you've covered all the bases.

        About the focus, it may not be the prettiest car in the world, but it's a very economical and competent butt hauler. They are even fun to drive.
      • 5 Years Ago
      Layaway plan, pickup in time for Christmas!
        • 5 Years Ago
        It's more of a Raincheck I think. Lame though.
      • 5 Years Ago
      Focus has like $2000 rebate IIRC. Also most of clunkers are big 3 pickups and Suvs and people typically tend to take them to dealership where they were bought from. Fact that big 3 only had 47% MS on the clunker trade ins show the most people made the right choice trading it in for a good car, rather than trading in a clunker for a new clunker from Chrysler.
        • 5 Years Ago
        Hm, on the 2009's, yes. There are no rebates or $500 for the 2010's in my area. Also, there don't appear to be any 2009's left at my local dealer. I can only find 2 within 30 miles...Guess they really cleared their inventory.
      • 5 Years Ago
      The coupe is uglier than the sedan. I hate the Focus design.
      • 5 Years Ago
      off-topic; these photos are really well done.
      • 5 Years Ago
      The Focus might be ugly,but the Corolla is ugly as well.
      • 5 Years Ago
      Does this mean you can custom order a car and get the C4C check?
        • 5 Years Ago
        Maybe. The car has to already have a VIN assigned to it to put on the paperwork. So most likely will be able to choose among cars already ordered.
      • 5 Years Ago
      This kind of seems like a non-issue to me. They burned through the first billion in a week, but it seems like the sales rate has slowed way down, and the next 2 billion should last for at least a couple months. That should give plenty of time for inventory to replenish. I guess the dealers just want to lock people in before the buzz dies down.
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