• Aug 14, 2009
2010 Audi S4 – Click above for high-res image gallery

After a year-long absence on U.S. soil, the Audi S4 is about to return with all of the enhancements that debuted last year in the all-new B4 A4 sedan. Oh yeah, plus a screaming 3.0-liter supercharged V6 producing 333 horsepower and 325 lb-ft of torque. The new S4 was just added to the Audi USA website yesterday, and pricing has been revealed to start at $45,900 (*not including a destination and delivery charge of $825). At that price you get the S4 sedan with a six-speed manual transmission, while the S4 with Audi's seven-speed S tronic dual-clutch tranny starts little higher at $47,300. Despite being down two cylinders to the previous V8-powered S4, the new model hustles to 60 mph in 4.9 seconds, about .4 seconds faster. It's also more fuel efficient, achieving 18 mpg city/27 highway compared to the old model's 13 mpg city/20 highway.

Audi doesn't consider the S4 an M3 competitor, but rather a perfect foil for people considering a BMW 335i or Mercedes-Benz C350. The 335i starts lower at $40,300, but offers an engine that, while sonorously sweet, produces only 300 horsepower. The C350, meanwhile, starts lower still at $39,000, but again features a 3.5-liter V6 producing only 268 horsepower. The crazy thing is that the S4, despite being more powerful than its cross-country German rivals, is more fuel efficient than them both.



[Source: Audi]


PRESS RELEASE

Audi announces 2010 MY pricing for all-new, segment-leading S4 performance sedan and stylish A5/S5 Cabriolet

- S4 sedan is repositioned to be more attainable without compromises in performance or features.
- A5 and S5 Cabriolet mark the expansion of the successful A5/S5 model line as the convertible model moves from the A4/S4 lineup.
- A5 and S5 Cabriolet employ an innovative acoustic soft top that features a 15 second folding time, integrated rear reading lights, and flat-folding 50:50 split rear seats.

HERNDON, Va., Aug 14, 2009 - Audi today announced the U.S. manufacturer's suggested retail prices for the highly anticipated 2010 Audi S4 sedan and A5 / S5 Cabriolet models. The S models arrive at U.S. dealers in late August, while the A5 Cabriolet will be available in the Fall of 2009.

2010 S4 sedan (excluding $825 destination charge, taxes, title, options and dealer charges):
S4 sedan (manual) $45,900
S4 sedan (S tronic) $47,300

2010 A5 and S5 Cabriolet (excluding $825 destination charge, taxes, title, options and dealer charges):
A5 Cabriolet 2.0T multitronic front-wheel drive $42,000
A5 Cabriolet 2.0T Tiptronic quattro ` $44,100
S5 Cabriolet (S tronic) $58,250

The S4 sedan and A5/S5 Cabriolet feature technological advancements as available features that enhance both interior and performance luxury. The 3G MMI (Multi Media Interface) with 3D map graphics and SIRIUS traffic displays the latest evolution of 3D navigation, joystick control for navigation map destination finding, updated graphical clarity, SIRIUS® artist/title preview, and SIRIUS traffic-based navigation. The S4 sedan features voice-based destination input control, and voice inputs such as "I'm hungry," "I need gas" and "I need coffee" that will point to the closest options. The unique Audi drive select option available in the S4 sedan and A5/S5 Cabriolet also helps the driver customize steering, suspension, and acceleration characteristics. The available performance-oriented Sports Rear Differential package with torque vectoring is reserved for the S4 sedan and S5 coupe/Cabriolet.

The 2010 S4 sedan returns to the Audi U.S. lineup a year after the successful launch of the all-new B8 A4, and marks a strategic enhancement for performance models in the U.S. Audi lineup.

The new S4 features more performance and technology than ever and now enters a hotly contested competitive set that includes the BMW 335i and Mercedes-Benz C350 at a very attainable price. Now equipped with a 3.0T V6 FSI direct injection supercharged engine with 333 hp and 325 lb-ft of torque, the 2010 S4 with a manual transmission offers a 0-60 time of 4.9 seconds, compared to a 0-60 time of 5.3 seconds for the previous generation S4 V8 manual. The 2010 S4 also provides greater fuel efficiency (2010 S4 manual achieves 18 mpg city/27 highway, compared to the previous-generation 2008 S4 V8 manual ratings of 13 mpg city/20 mpg highway).

The S4 sedan will also provide more performance and standard features over its German luxury competitors. Using a continual focus on attention to detail, S4-specific features include distinctive standard S4-embossed heated front sport seats, front/rear bumpers, front grille, wheels, LED tail lights and front xenon headlamps with LED daytime running lights. Other unique standard features include rear-biased 40:60 quattro® all-wheel drive, 18" wheels, heated front sport seats with S4 logo embossing, stainless steel and carbon fiber interior trim, contrast stitching on steering wheel / shifter / seats, Bluetooth®, SIRIUS satellite radio, Homelink®, and iPod® Interface.

The introduction of A5 and S5 Cabriolet marks the expansion of the A5 model line and the replacement for the 2009 A4 and S4 Cabriolet nameplates. Featuring an innovative cloth acoustic roof that folds in a class-leading 15 seconds at speeds of up to 30 miles per hour, it is lighter than a retractable hard top and improves driving dynamics, center of gravity, and fuel efficiency as a result. Safety continues to be a top priority for Audi, which offers more models earning "Top Safety Pick" recognition from the Insurance Institute for Highway Safety than any other German luxury car brand.*

The A5 and S5 Cabriolet feature the latest safety features expected from a modern German luxury 4-seater convertible, including active roll bars behind the seats, front airbags, knee airbags, seat-mounted side head/chest airbags, and ESP stability control. Several packaging innovations come from the cloth acoustic roof, including rear passenger reading lights and class-leading 50:50 flat-folding rear seats. The A5 and S5 Cabriolet also come with available head-level heating built into the seats, enabling passengers to enjoy a longer top-down motoring season. The front seatbelt presenter puts the belt well within reach of front drivers and passengers as a convenience and safety feature, while ensuring effortless entry or exit.

Audi is the first car company in the United States to equip 100% of its gasoline engines with FSI direct injection technology beginning with model year 2010. Audi began racing with FSI direct injection technology in 2000 at the 24 Hours of Le Mans and the American Le Mans Series with the R8 FSI prototype racing sports car. Once this technology first became available for U.S. Audi customers in late 2004 with the introduction of the 2005 A6 3.2 FSI quattro, the list of Audi vehicles sold in the U.S. with FSI direct injection technology has continued to grow.


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    • 1 Second Ago
  • 48 Comments
      • 5 Years Ago
      Big, heavy, ugly
        • 5 Years Ago
        "C&D and Motortrend got the 335i to 60 in less then 5, (4.8 and 4.9) without a clutch drop. I'll also take the BMW clutch and manual transmission over an Audi's ANYDAY!

        Not a bad car by Audi, and i would definitly look at one if I was in that range again, and for the some people it's the right choice, but for a true driver I'm going to bet a BMW 335i is a better option..."

        I've driven both the 335xi 6mt and last year's Audi S4 6mt extensively and I can say two things definitively:

        1.) The Audi transmission is far smoother and more rewarding. The BMW's was notchy and stiff (in a bad way) even after 30k mi of working the synchros. For a car that I'm going to be shifting 50+ times per day -- there was no question in my mind.....

        2.) Audi's fit and finish is now a decisive step up from BMW. It used to be that they were on par, but that is no longer true.

        Yes, on paper, the 335i or xi are a better bargain, but after driving both, I would be far *happier* all around with the Audi.



        • 5 Years Ago
        I am no BMW fan, but can't think of a single reason to buy this over a 335 sedan/coupe. Even if you are looking for AWD, the 335xi is a better deal in almost every category except for size and fuel economy (which, while important for the feds/public relations, prob isn't top of the list for buyers of $45K+ sport sedans)
        • 5 Years Ago
        enough about yo mama, let's talk about this awesome sport sedan!
        • 5 Years Ago
        Audi has nailed it with this car.
        It's spacious compared to it's competition, AWD, the active rear diff removes the understeering that plagues all Audis (except the R8) and was a much needed piece of tech that's been standard in FE AWD cars like the Evo X and GTR, and an Audi interior.

        The supercharger is easily worth 400HP with a pulley swap.
        If you're in the market for an understated, elegant and fast (st line as well as twisties) car with space for 5, this is your best bet. I'm an Evo X fan but that looks too boy racer.

        The 335 is a great car as well, but with the active rear diff, now you can get BMW like rear wheel drive antics, I would take this.

        I love American cars and the G8 GXP is nice, but its hard to swallow the 38K price tag because 1) it's out of production soon 2) prob will depreciate a lot 3)fit and finish doesnt compare to the Audi 4)brand name, if it matter to you is worthless on a Pontiac, that's GM's view at least 5) it's not understated and sohisticated, if you care about that!.

        It's got a great engine (the LS3) but I dont see people cross shopping the two!
        • 5 Years Ago
        Bigger without looking like a behemoth - Good. the 2010 Subaru Legacy failed at that. (I know it is not a competitor with an S4, but it used to be considered a value priced competitor with the base A4...)

        Heavy - unfortunate, but what car isn't packing on the pounds lately... It is lighter than CTS4.

        Ugly - subjective... it could be more dramatic, and I like the A5 Sportback better, but we won't be getting that in the US.

        But again, if bland is the worst it can be called, it isn't doing as badly as others, like Acuras, and again, I mention that Subaru Legacy that has also been beaten with an ugly stick...

        That yellow does the car no favors, anyway. Red or a nice deep blue would be far better.

        I am interested to hear if the new electronic rear diff is worth it's salt, and how a supercharged V6 compares with the previous 4.2 V8... which presumably the RS4 would still keep, as it is the step up for going after ///M3, and AMG C-class.
        • 5 Years Ago
        @Valentino Amoro

        The active rear diff doesn't disappoint either. I had the chance to track an Audi Canada S4 this past week end at Circuit Mont Tremblant (in Quebec), and i can tell you that the rear diff removes virtually all understeer. The thing works wonders. Last year i was tracking a 2008 S4 avant (obviously with the 4.2) at Mont Tremblant and the car was such a front heavy pig that understeer so much that i was faster around the track in an A5 (with 3.2).

        Now, back to the S4. Wonderful machine, easily trackable, plenty of power, no understeer, almost feels like a rear wheel drive. Way better than a 335 on a track for sure. I know i would buy the audi before the bimmer.
        • 5 Years Ago
        WOW tell us how u really feel. lol lol
      • 5 Years Ago
      I really like the new A4, and it sounds like this should be a hit from Audi.

      BMWs may drive well but they really nickel and dime you for everything so a similarly equipped 335i would run you about the same. I guess it is just a badge war at that point, but the A4 just looks cleaner than the 3 series...
      • 5 Years Ago
      Very tempting. Still wish they would've gone the twin turbo route as they did with the S4 two generations (?) ago.
        • 5 Years Ago
        I was gonna say the same thing. I still drive my 2000 A6 2.7T (same engine) today and the engine was fine in A6s but was pretty marginal in the S4 in terms of reliability.

        Wanting a twin turbo engine in an A4 sounds good. Wanting that one doesn't seem all that smart.

        Besides, it had an iron block.
        • 5 Years Ago
        You clearly never owned an S4 biturbo.

        It was a maintenance nightmare.
      • 5 Years Ago
      Always loved the S4, but I think I like the S5 even more. However this new one looks fantastic – but for the grand reveal go with ANY other color than yellow next time.. please!


      • 5 Years Ago
      The side profile of the new A4/S4 looks awkward and unbalanced.
        • 5 Years Ago
        YOU look awkward and unbalanced.
        • 5 Years Ago
        We want the A5/S5 sportback!
      • 5 Years Ago
      I own a 335i coupe (and for all you naysayers, BMW always underrates its engines, specifically the forced aspirated ones.... the N54 is properly rated at 330hp and 330lb-ft which evenly matches with the S4) and its a beast, but sometimes I miss having a rear diff. The 0-60 for the 335 and the S4 are near identical, but on the track the M3 and the S4 are far superior. That being said, I like the S4 but somehow feel that hte B8 A4/S4 is too grown up for my taste. I liked the spunkiness of the B7s, specifically the RS4s.

      I would like to go drive one though. My only concern is that the S4 is very big in size. Its ~ 8 inches longer than the e90 and 5 inches longer than the e92. This should not compromise the cornering ability and agility.
        • 5 Years Ago
        Uh-huh. Road dynos are incredibly imperfect for measuring engine output. Basically, you start with a target figure, then start fiddling compensation factors until you reach the numbers you want. If you want to show a 335i is underrated, it's trivial to do so.

        From my experience with my twin-turbo A6, people just aren't familiar with the effects of the torque curve of a low-pressure turbo car. They don't realize how much it changes the 0-60 time versus a regular peaked N/A car or a really peaky high pressure turbo. People swore my car made more than the 250HP rated because it was so fast 0-60, but the most reliable dyno numbers seemed to show otherwise.

        You can see the effect on my A6 2.7T or the old S4, or on the 335i, or on the GT-R. Peak power output is in line with rated, but the average power output over time is much higher due to the broad torque curve.
        • 5 Years Ago
        My favorite company always underrates their engines. Your favorite company overrates theirs.
        • 5 Years Ago
        haha @ why not

        but seriously the BMW 335 engine is geniunely underrated as shown by dynos.
      • 5 Years Ago
      No, you can't compare an Audi at 45k and BMW at 40k cause Audis are "properly" made for the money and bimmers are "cheaply" made with high profit margins.
      • 5 Years Ago
      I have an 2001 A6 2.7t (6sp manual) and I can't imagine the power that this S4 is going to have. The M3 and the 335i are listed at 0-60 in 4.9, just like the S4. I can't wait to drive one.
        • 5 Years Ago
        Haha. Audi. HAHAHA
        ///M3 Zero-Sixty 4.7
        335i Zero-Sixty 5.3

        NOT 4.9. NOT "The M3 and the 335i are listed at 0-60 in 4.9, just like the S4. I can't wait to drive one."

        BTW, dont bother saying compare the 335xi. Balls out on a RWD 335i. I have a 328xi and this is my first Bimmer with AWD, having had two previous with RWD. I will not get another AWD Bimmer, doesnt do anything but add weight, I have a Tiguan for AWD.
        Get facts straight people, especially Audi people. Throwin in the towel Audi, kudos, you have no true ///M. And dont say RS. No.
        • 5 Years Ago
        @ contest loser #8,562,626

        I notice you refuse to acknowledge the RS badge as a rival to BMW's M badge and that audi has no rival for BMW's M cars.
        Lets consider this, the new S4 is more powerful than the 335i and has the same 0-60 time, even though it is a heavier car.
        The current M3 followed audi's example of putting a V8 into its mid sized sedan.
        The B7 RS4 was'nt blown out of the water by the new M3 and Audi's R8 is one of the most acclaimed drivers cars today.
        It actually looks more like BMW are throwing in the towel.
        • 5 Years Ago
        C&D and Motortrend got the 335i to 60 in less then 5, (4.8 and 4.9) without a clutch drop. I'll also take the BMW clutch and manual transmission over an Audi's ANYDAY!

        Also, the M3 is regularly rated at 4.6 - 4.7

        I miss my SparkGraph/Coral Red 335i 6MT :(

        Not a bad car by Audi, and i would definitly look at one if I was in that range again, and for the some people it's the right choice, but for a true driver I'm going to bet a BMW 335i is a better option...

        • 5 Years Ago
        328xi only? talk about disappointing...
      • 5 Years Ago
      Would this car qualify for CFC?

      • 5 Years Ago
      I'd rather have a 335ix (or the 135i).
        • 5 Years Ago
        audi_arena - I took the liberty of correcting your post below. You're welcome!

        "Yeah that makes sense... I'd also rather have a better looking, faster, better handling car for less money as well...


        I clearly will never own either...."
        • 5 Years Ago
        Yeah that makes sense... I'd also rather have a smaller, slower, less fuel efficient car for more money as well...


        You clearly will never own either....
      • 5 Years Ago
      I thought the NET selling price of a CFC deal needs to be below $45k?
      • 5 Years Ago
      Oh, I will take one in black. Imagine with just a pulley change and ECU flash, that thing has to be getting close to 400hp. And it won't be bad on gas.
        • 5 Years Ago
        MTM squeezed 100 extra horsepower out of a B8 S4 with just an ECU reflash.
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