• Aug 13, 2009
In yet another strange twist of fate to the whole Porsche buys Volkswagen buys Porsche saga, the Auto Union name could end up being revived as a name for a combined company. The two companies have reportedly come to terms on a value for what the car business of Porsche AG is worth and a deal could soon be consummated. The VW supervisory board is expected to meet today to decide on moving forward with an acquisition valued at €8-11 billion.

Auto Union is best known for the remarkable grand prix cars that wore the four ringed badge in the 1930s. The all-wheel-drive (Audi didn't start working on AWD until the late '70s) monsters were designed by Ferdinand Porsche (the original) for the company born of the merger of Audi, Horch, DKW and Wanderer. That same Dr. Porsche, of course, is publicly credited (although disputed) with developing the original Volkswagen. Eventually, all of Auto Union but the Audi brand faded away by the late 1960s, but the VW-owned company retained the icon.

Complete integration (or assimilation) of the companies is expected by late 2011 with current VW CEO Martin Winterkorn at the helm.

[Source: Reuters]


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  • 20 Comments
      • 5 Years Ago
      Extremely cool video by Audi - finding the last Horch in Texas!
      http://www.youtube.com/watch?v=0hLxUEaJi8A
      • 5 Years Ago
      Too many brands. Not enough market.

      Isn't this what got GM into trouble?
        • 5 Years Ago
        This is not really the same situation.
      • 5 Years Ago
      Technically and officially the VAG name is no more and hasn't been for some years now.

      VAG=VolkswagenAudiGroup.

      The parent company is nowadays known as VW AG=Volkswagen AG
        • 5 Years Ago
        True, but VAG is still widely used in the industry and among enthusiasts. The group structure remains the same.
      • 5 Years Ago
      Ferdinand Piech finally has his revenge!
      • 5 Years Ago
      AutoUnion is a bit nicer to say than VAG.

      Volkswagen/SEAT, Audi/Lamborghini, Bentley/Bugatti, and Porsche. The four rings of Auto Union. (unless they want to add a whole lot more rings for each brand name individually)
        • 5 Years Ago
        Well Audi really can't be lumped in with Lamborghini, which ranks more among automotive exotica like Bentley and Bugatti. Audi is the premium range of executive cars, with Volkswagen the mainstay, Seat the sporting marque and Skoda the budget marque.

        Utilising the four rings with all the marques' logos inside would be plain daft. There's no point to having a separate logo for what remains a mere group of companies. The general public - who en masse don't have a clue what VAG is - wouldn't relate to it in any way and it would serve confusion.
        • 5 Years Ago
        So where does Skoda fit into your four rings?
        • 5 Years Ago
        Probably with Volkswagen and SEAT, being below Audi's placement in the market.

        Or they double it, and make 8 rings...
        • 5 Years Ago
        the four rings would go Volkswagen (witch is in charge of operations at VW, Skoda and Bentley); Audi (witch runs Seat and Lamborghini); Bugatti (as such a halo brand, answers to the VAG board) and Porsche.
        • 5 Years Ago
        But I like vag...
      • 5 Years Ago
      The R8, Porsche, and Lambo all step-siblings? Glad I'm not in that family
      • 5 Years Ago
      The Auto Union grand prix cars were NOT all-wheel drive. Get your facts right.

      http://www.ultimatecarpage.com/car/3093/Auto-Union-Type-D.html
      • 5 Years Ago
      I love the name Audi.......Audi actually is the Latin translation of founder August Horch's surname, which means 'listen' in German...............=-)
      • 5 Years Ago
      the corporate logo could be teh four rings filled with VW logos
        • 5 Years Ago
        interesting. a pretty busy logo, however, and is porsche in the fray?
        • 5 Years Ago
        Per my four rings above...

        First ring - VW logo inside (maybe text inset somewhere for SEAT and Skoda)
        Second ring - raging bull inside (since audi is the four rings themselves...)
        Third Ring - Flying B inside (B for both Bentley and Bugatti...)
        Fourth Ring - Porsche crest inside.
      • 5 Years Ago
      Ooh, it's like a German Justice League!
        • 5 Years Ago
        sorry, that was supposed to respond to Art's suggestion.
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