Report: Auto Union could be reborn out of VW-Porsche merger
In yet another strange twist of fate to the whole Porsche buys Volkswagen buys Porsche saga, the Auto Union name could end up being revived as a name for a combined company. The two companies have reportedly come to terms on a value for what the car business of Porsche AG is worth and a deal could soon be consummated. The VW supervisory board is expected to meet today to decide on moving forward with an acquisition valued at €8-11 billion.
Auto Union is best known for the remarkable grand prix cars that wore the four ringed badge in the 1930s. The
Complete integration (or assimilation) of the companies is expected by late 2011 with current VW CEO Martin Winterkorn at the helm.
[Source: Reuters]
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Reader Comments (Page 1 of 2)
Lucas 11:02AM (8/13/2009)
So... VW buys Porsche and Audi wins? :)
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Redline 11:45AM (8/13/2009)
Ferdinand Piech finally has his revenge!
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BoxerFanatic 11:46AM (8/13/2009)
AutoUnion is a bit nicer to say than VAG.
Volkswagen/SEAT, Audi/Lamborghini, Bentley/Bugatti, and Porsche. The four rings of Auto Union. (unless they want to add a whole lot more rings for each brand name individually)
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Bloke 12:11PM (8/13/2009)
So where does Skoda fit into your four rings?
BoxerFanatic 12:23PM (8/13/2009)
Probably with Volkswagen and SEAT, being below Audi's placement in the market.
Or they double it, and make 8 rings...
Shiftright 12:59PM (8/13/2009)
But I like vag...
Bloke 1:26PM (8/13/2009)
Well Audi really can't be lumped in with Lamborghini, which ranks more among automotive exotica like Bentley and Bugatti. Audi is the premium range of executive cars, with Volkswagen the mainstay, Seat the sporting marque and Skoda the budget marque.
Utilising the four rings with all the marques' logos inside would be plain daft. There's no point to having a separate logo for what remains a mere group of companies. The general public - who en masse don't have a clue what VAG is - wouldn't relate to it in any way and it would serve confusion.
turbozamboni 3:09PM (8/15/2009)
the four rings would go Volkswagen (witch is in charge of operations at VW, Skoda and Bentley); Audi (witch runs Seat and Lamborghini); Bugatti (as such a halo brand, answers to the VAG board) and Porsche.
Lemon 3:11PM (8/13/2009)
The R8, Porsche, and Lambo all step-siblings? Glad I'm not in that family
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Tony 11:56AM (8/13/2009)
Extremely cool video by Audi - finding the last Horch in Texas!
http://www.youtube.com/watch?v=0hLxUEaJi8A
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Majarvis 11:56AM (8/13/2009)
The Auto Union grand prix cars were NOT all-wheel drive. Get your facts right.
http://www.ultimatecarpage.com/car/3093/Auto-Union-Type-D.html
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Art 12:08PM (8/13/2009)
the corporate logo could be teh four rings filled with VW logos
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BoxerFanatic 12:28PM (8/13/2009)
Per my four rings above...
First ring - VW logo inside (maybe text inset somewhere for SEAT and Skoda)
Second ring - raging bull inside (since audi is the four rings themselves...)
Third Ring - Flying B inside (B for both Bentley and Bugatti...)
Fourth Ring - Porsche crest inside.
Art 1:40PM (8/13/2009)
interesting. a pretty busy logo, however, and is porsche in the fray?
happyfun86 12:08PM (8/13/2009)
Ooh, it's like a German Justice League!
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BoxerFanatic 12:29PM (8/13/2009)
sorry, that was supposed to respond to Art's suggestion.
~D. 12:41PM (8/13/2009)
I like it. I think they should keep the logo simple, like the logo above- 4 rings with script. The script is fine, but if you want to update the symbolism, they could use the Porsche font.
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pmgpmg 1:29PM (8/13/2009)
Auto Union is best known for the remarkable... DKW Two Stroke Engine Belcar...
Oh no! Please! Do not use Auto Union, this will remind me too much of this not moving two stroke engine car:
http://www.youtube.com/watch?v=nYYRYoks9PM
Enjoy the sound of this DKW 1962 two stroke engine. It has three cylinders, 998ccm water coolant. See some DKW toy cars on www.wehrliworld.ch
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MH 1:37PM (8/13/2009)
Technically and officially the VAG name is no more and hasn't been for some years now.
VAG=VolkswagenAudiGroup.
The parent company is nowadays known as VW AG=Volkswagen AG
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Bloke 10:17AM (8/14/2009)
True, but VAG is still widely used in the industry and among enthusiasts. The group structure remains the same.