• Aug 12, 2009
Hyundai Equus – Click above for high-res image gallery

This shouldn't be a total shock to anyone who has been paying attention to Hyundai's Korean flagship model this year. It first appeared on U.S. soil at the 2009 New York Auto Show back in April where Hyundai says the Equus received a "fantastic" response, and since then the automaker has been giving rides to dealers and select consumers in the States who were reportedly equally excited about the luxury sedan.

With that in mind, Hyundai will be making the Equus' arrival in the U.S. official this weekend at the 2009 Pebble Beach Concours d'Elegance. It will go on sale in late 2010, though pricing, a complete features list and even the car's official name for the U.S. market is still unknown. We do know that the Equus is based on a version of the same rear-wheel-drive platform that underpins both the Genesis Sedan and Coupe, and there's even a long-wheelbase version in the works for the Korean market. Expect power to come from a version of the same 4.6-liter V8 offered in the Genesis Sedan, perhaps with more power to accommodate the extra weight of the larger Equus.

We've got some shotgun time scheduled with an Equus this weekend in Pebble Beach, so stay tuned for our report of the next Hyundai halo sedan to arrive in the U.S.



[Source: Hyundai]



PRESS RELEASE

HYUNDAI TO SELL ITS FLAGSHIP SEDAN IN U.S.

Crafted to rival Mercedes, BMW, Lexus and the world's most prestigious luxury automobiles, marking another step in Hyundai's growth as a leading brand

PEBBLE BEACH, Calif., August 12, 2009 – Hyundai is shaking things up at the annual Pebble Beach Concours d'Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.

Hyundai's flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company's most prestigious model.

"We showed the car at the New York Auto Show earlier this year, and the response was fantastic," says John Krafcik, Hyundai Motor America president and CEO. "Since then, we've had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we've decided to bring it to the U.S."

Hyundai's flagship sedan, developed under the codename "VI," launched this year in Korea. The Equus nameplate used there has adorned the company's flagship model for 10 years, where it enjoys a reputation for quality and luxury in a place where Japanese and European luxury marques such as Lexus, BMW and Mercedes are coveted.

Here in the U.S., the runaway success of the 2009 Hyundai Genesis, which has garnered worldwide critical acclaim and remarkable sales success, gave Hyundai reason to consider expanding its brand further into the upper echelon of automotive luxury. But it was dealer and consumer response to a summer-long tour that saw Equus sedans visiting Hyundai showrooms across the country that solidified the decision.

DETAILS OF U.S. PLANS TO COME
Hyundai's new flagship sedan is built on Hyundai's all-new, innovative, premium rear-wheel-drive architecture, shared with the North American Car of the Year Genesis sedan and the performance-focused Genesis Coupe.
The new sedan will be sold in the U.S. beginning in late 2010. Pricing, packaging, specifications, and the final name of the car for the U.S. market will be announced closer to launch.

ABOUT HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.




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    • 1 Second Ago
  • 83 Comments
      • 5 Years Ago
      I had a hard time choosing my car this year.

      Genesis (3.2 tech. pack.) vs. GLK 350 4 matic
      (both same price)

      anyways I chose GLK350 over genesis
      it was totally because of the name value (the big badge of Mercedes)
      but I'm regrading so bad every time when i pass by Hyundai dealership
      I love my car but Genesis sedan is just,,,,,,,,exceptional...

      some says genesis stole parts from all the luxury cars (i used to be one of them as well)
      but to be honest, all car makers have similarity which is called "TREND"
      genesis looks more like other Hyundai cars (Azera, sonata) then Lexus or 5 series..
      let's just be honestest here
      Audi always try to grab head/tail lights from Aston Martin, Lexus LS was just built to be like S class, Honda accord took their tail lights from Mercedes//// i can't even name all the brands!! it's just so many....

      anyways my point is don't be a hater, Hyundai would be the first one try to avoid all the copycat image..
      HotRodzNKustoms
      • 5 Years Ago
      I don't know why but I am excited about this car coming to the US. I hope I am not the only one.
      • 5 Years Ago
      build a new luxury brand is fvcking expensive. It would require more than several billions $$…

      buy a luxury brand is more cheaper way than build a new luxury brand. but nobody sell luxury brand to hyundai in now.
      If i am a Hyundai, I buy a volvo brand from ford. and sell genesis sedan, equus under volvo brand to europe.

      now, ford sell volvo brand to chinese company. but i think chinese company once get technology they wanted, they will kill america big3 ‘first’. Chinese state owned auto company spread volvo technologies to other Chinese auto companies. 10 years after, Europe and North America Auto industry will ruined by China.
      • 5 Years Ago
      Awesome car, here's an interesting first look at the Equus - http://www.wheels-weekly.com/2009/08/first-look-at-hyundai-equus-epitome-of.html
      • 5 Years Ago
      I don't get this love for the Genesis.

      HYUNDAI makes a decent car.

      But the Genesis is generic Asian styling
      with a Benz grille and some blinged wheels.
      It already looks dated, the style is an imatation,
      and from my perspective, driven by wannabes.
      • 5 Years Ago
      I think it looks pretty good. The hood ornament must go.
      • 5 Years Ago
      It's coming to the states minus the hood ornament right? Overall the car is NICE! but the hood ornament need to stay back in the 70's.
        • 5 Years Ago
        i wonder if we will get the genesis style grille instead of the one on the current Equus.

        i seem to remember Hyundai showing two versions of the Gensis... one with the grille it has and one that resembles the one on the Equus, and then gave people the opportunity to vote on which they preferred.
        • 5 Years Ago
        I was just about to say something very similar to that. It's a cool looking hood ornament as far as they can be, however It messes the whole look of the front up.

        They should redo the Hyundai emblem if they aren't confident enough to put it on their flagships.
      • 5 Years Ago
      Spammer go away.
      • 5 Years Ago
      This is a Lexus LS copycat. The exhaust is almost identical. And the nameplate, "VS460"?

      I'll take my GS460 over a Genesis, and a LS460 over a Equus.
        • 5 Years Ago
        Sorry, but LS exhaust tips are themselves a copy (the myth that the LS was first w/ the integrated exhaust tips was DEBUNKED, of all places, on the ClubLexus forum).

        And really, nitpicking on the model no. VS460 is pretty weak (otoh, the LS430 being a near clone of the W140 S Class is a legitimate issue).

        Gee, the no. correlates w/ the engine displacement (really, what do you want Hyundai to do when the V8 is a 4.6L?); hmmm - I guess that means Lexus copied the displacement numbering from Mercedes and BMW).

        And oh no!!!! Hyundai is finishing development of a 5.0L version of the Tau V8 - I guess the model no. VS500 means that Equus is copying Mercedes (give me a break!).
      • 5 Years Ago
      I think it has nice lines, the overall shape (although bigger) and lines looks to me like what the new Taurus could have done to make it look good.
      • 5 Years Ago
      @Venom,

      I agree that not everyone who drives a Mercedes-Benz or BMW is rich. However, most are upper-middle class and stay with the entry-level models, which are still well-equipped and very luxurious. Those who buy the S-Class or 7-Series are wealthier though, especially considering how stringent the requirements for credit are to lease more expensive luxury models. Those people are not going to care that they are going to save $10K to buy a comparable Equus because they don't want the "Hyundai experience". Plus, when your wealthy enough to afford a $75K vehicle, a $5-10K savings in price for a far less prestigious brand just becomes laughable.

      I can absolutely see someone saying this in their head: "I worked hard all of my life to buy myself a $65K car...sure as hell ain't gonna be a Hyundai!"
      • 5 Years Ago
      Hyundai has no clue as to what or which is their premium luxury car.

      First it was the Azzura Limited, then the Geness and now....this?
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