After years of sales dominance in the near luxury segment, the Lexus ES350 is beginning to see increased competition from the likes of – who woulda thunk it? – Lincoln and Buick. It doesn't help much that the styling of the ES is getting long in the tooth as, but new spy shots show that the ES could be getting a makeover in 2010.

Even though the ES350 isn't sold in Japan, these spy photos were apparently taken at a dealership in the land of the Rising Sun. The changes appear to be minor based on the photos, with most of the differences happening up front. The grille appears to be more prominent, with more chrome than the outgoing model.

In addition, the undisguised spy photo shows an updated lower fascia with a single slot opening and new fog lights. The front bumper also appears to have sharper lines than the 2009 model. Out back, we only see slightly updated tail lamps, while the side mirrors retain the same shape but add LED lighting.

Based on these spy shots, the ES350 doesn't look too terribly different than the 2009 model. Given the conservative nature of Lexus redesigns, we're not at all surprised. To look at all three spy photos of the 2010 ES350, head over to World Car Fans.

[Source: World Car Fans]