- Aug 11, 2009
Toyota reverses decision, chooses to again seek quality over market share
While the Japanese automaker's train hasn't completely derailed, the self-imposed deadline looms and Toyota is reeling through a global slump that has served the company its first loss in decades. With market share taking a back seat to survival, current Toyota President Akio Toyoda (right) has dumped Cho's goal in favor of a back-to-basics focus on quality. And, nobody needs to point out that the automaker's latest forecast represents a production decline of nearly one million units compared to last year. An anonymous company executive summed the new president's directive up in just seven words: "Our president doesn't like figures or documents."
[Source: Automotive News - Sub. Req.]