• Aug 11, 2009
2010 Honda Insight - Click above for high-res image gallery

One oft-heard criticism of the latest Honda Insight hybrid hatchback is that it looks too much like its chief rival from Toyota, the Prius. We certainly don't have any difficulty picking one out from the other, but it's clear the two cars share a similar general shape due to the desire to minimize wind resistance.

Says Nobuki Ebisawa, managing director at Honda R&D Co, "We don't think it looks like the Prius at all... There may be some similarities in the roof line, but it is clearly different." Ebisawa further points out that the Insight shares its basic shape with the Honda FCX Clarity fuel cell car, which is true. It's also easy to see a clear relationship with past Honda vehicles like the old CRX.

Both the Honda Insight and the third-generation Toyota Prius are selling at a good clip in their home market of Japan, but the Prius holds a clear advantage over its competitor. Here in the States, the Insight is failing to live up to sales expectations while the Prius has proven to be a bright spot for Toyota.



[Source: The Bulletin]


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