2010 Alfa Romeo MiTo Imola Edition to be released in Japan
2010 Alfa Romeo MiTo Imola Edition - click above image for high-res gallery
We were saddened to learn that Alfa Romeo is under the impression that their cute yet handsome MiTo is too small for American consumption. But this feels like a slap in the face. Japan is getting 150 special Imola Edition MiTos, and man are they great looking. Painted in Imola Yellow, the cars also get 18-inch wheels, red brake calipers and chromed mirror caps to set them apart from regular MiTos. Inside features fancy Pelle Frau leather, Imola Yellow accents and a little plaque. The Imola Edition MiTos should hit the land of the rising sun in November of this year. There's precious little left to say, other than do want. Or is that unfair?
Gallery: 2010 Alfa Romeo MiTo Imola Edition
[Source: leblogauto.com]
Reader Comments (Page 1 of 1)
soham 3:41PM (8/11/2009)
Looks cool like a touch of pt cruiser
Reply
oldowl 3:53PM (8/11/2009)
Is the Mini too small? The Mito would be a great hit in the U.S. I'll sign up for one.
Reply
Nozferat 3:55PM (8/11/2009)
Given the ignorant mentality of most Americans when it comes to cars, can you blame Alfa for not wanting to take the plunge?
Reply
knightuc1992 8:32AM (8/12/2009)
You're preaching to this choir, brother!
That's what I've been saying all along, but the sensitive, overly-defensive types complain when I do...
Nozferat 4:09PM (8/12/2009)
I hear you....and believe me...there are plenty of those types on this forum.
Paul 3:57PM (8/11/2009)
The sheer volume of latent, pent-up demand for premium small cars makes me think Chrysler's product planners have (once again) poisoned decision-making on this one.
In 24 months, as the economy warms, demand for small premium-level cars like Alfa's Mito is going to skyrocket. The only people who could miss this have their heads buried in the sand or live in Detroit.
Reply
Nozferat 4:17PM (8/11/2009)
I don't think you are correct unfortunately....already when the economy looked A LITTLE up, people started buynig SUVs again. Any excuses these idiots can get to get an SUV, they'll do so...we need $5-10 per gallon fuel for these morons to get it through their dumb heads that they don't need a living room on four wheels to feel adequate.
Paul 4:38PM (8/11/2009)
I think you're assuming that sales of a couple months ago would be representative of conditions two years from now. If the economy warms up even a bit, oil prices are going to skyrocket (they're globally depressed even now). The $4 gallon is very near and, once trade improves, $5 is around the corner. Anyone think the old sub-20 mpg SUV of old is going to sell in that environment? No way.
Literally masses of young drivers raised on European cars are reaching their earning years now. The ones on the coasts are well aware of where fuel prices and climate issues are driving things. They'd snatch these premium yet efficient cars up double time.
Chrysler's product planners are among the worst in the biz. If they're advising Fiat, I'm positive they're making some huge mistakes already.
Redline 4:40PM (8/11/2009)
Yep, BIG cars are safe remember, so let's ALL buy big cars and then... wait... what? Well, when everyone has big cars, just buy an even bigger one, the evil cycle continues...
Sam 4:03PM (8/11/2009)
Why is it a big slap in the face? Are those Japanese renowned for for their love of all things grotesquely big?
Reply
Redline 4:38PM (8/11/2009)
Yeah I don't get it either...
Franky85650 4:41PM (8/11/2009)
Oh Alfa Romeo, how I love thee.
Reply
Lucas 4:42PM (8/11/2009)
Tri-Spoke wheels! Hell yeah.
Reply
tuna 6:14PM (8/11/2009)
I wonder if it's any coincidence that it's a tri-spoke setup. The Japanese tuner market popularized the 3 spoke wheel... and the famed Mitsubishi Zero had 3 blades on its prop.
Lucas 6:17PM (8/11/2009)
Really? I guess Advan still sells tri-spokes (nice ones, too) but I didn't know it was a Jap thing. I though it was those cheap companies in SCC magazine back in 1994 that solid brands like PRIME and PRIMAX and NEEPER. LOL...
Who 'Dis? Who 'Dat? 7:01PM (8/11/2009)
Say what? The little MiTo is not slated to arrive on the shores of the good ol' U.S. of A.? That's a travesty!
Reply
Jersey Devil 9:28PM (8/12/2009)
If the MiTo is "too small" for the US, then what the hell is Fiat planning on selling here? Dodges with Fiat badges? Bring in the MiTo - keep the price on a par with the Mini and then try and keep them in stock!
Reply
Ogamitto 4:16AM (8/12/2009)
I live in Kamakura (Japan), probably I will see one of Mito Imola in my area there many nice and rare European car.
I agree it's mistake that Mito isn't available.
Reply
Nozferat 4:11PM (8/12/2009)
PAUL:
I hope you are right...but the track record of people here shows otherwise. Brains is not their strongpoint.
Reply