• Aug 7th 2009 at 4:01PM
  • 96
The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and discovered they all have a GM connection, and GM has a news conference scheduled for August 11.

The question is what that news conference will be about and how will the number 230 factor into it? Guesses so far range from the Buick PHEV announced yesterday (doubtful) to the Chevy Volt's mpg number (uhh, no) to, oddly enough, the Aptera. Feel free to add your own guess to the mix in the comments below... or to wait until next Tuesday for the 230 wizard to speak.

[Source: Ad Age]


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    • 1 Second Ago
  • 96 Comments
      • 6 Years Ago
      230 meters/$?
      • 6 Years Ago
      Press release showing the new GM logo and brand direction.
      Highlights include release date of the Volt with pricing.
      • 6 Years Ago
      The number of retarded GM'sBankruptAndTheirCarsAllSuckAndNoOnesBuyingThemAndTheyAreStealingMyTaxMoney comments this post will accumulate?
        • 6 Years Ago
        We've passed over 80 comments so far - at this rate, we'll hit 460 well before next week. That's the interwebs in action, I tell you!

        Truth be told, GM must be loving this - they've got us Autoblog folks buzzing pretty good about it, and we have no idea what the hell it is yet.
      • 6 Years Ago
      Probably it will take 230 volts to charge the Volt... or the number of days until your electric company will be happy you're paying them for your commute, not Exxon Mobil... or the number of idiotic GM-hate comments before we find out what this is all about.
      • 6 Years Ago
      Volt / the 2 mode will fully recharge in 3 hrs - 8 to 11 on a 230 V out let :-)
      • 6 Years Ago
      2 - Number of plug-in hybrids GM will offer (Volt and the Caddy version)
      3 - Number of people who really know what "230" stands for
      0 - Buyers for GM's cars when the Cash 4 Clunkers runs out

      Or, it's just he volts (RMS) that are needed to charge the Volt.

      Or, it's the hours required to charge the Volt.

      I guess we'll find out in a few days. In the mean time, I'll be creating a drinking game for this.
      • 6 Years Ago
      GM is shooting for a 40 mile range with the volt on electric, so 230mi as the range makes no sense.

      unless they have had some sort of battery breakthrough.

      • 6 Years Ago
      230 = The number of US dollar that every man, woman and child in the US will have to pay to cover the debt of the 'Old GM'
      • 6 Years Ago
      the amount of horsepower the volt will put out?
        • 6 Years Ago
        Volt has a 150hp motor, I believe.

        But there is a second car that DoE is giving GM money for-- a RWD electric car.

        "GM also received an additional $105 Million to be used for “construction of U.S. manufacturing capabilities to produce the second-generation GM global rear-wheel electric drive system.”"

        The Volt is front-wheel drive.
      • 6 Years Ago
      No, they say the EV1 comes back on February the 30th... :)
      • 6 Years Ago
      Its 230 more billion they are going to request from Lord Idiot. I mean Obama.

      Who cares! Its obviously 230V, as in the outlet you will need to charge up some overpriced "green" machine.
      • 6 Years Ago
      The "new" GM will sell 23 models plus the Volt in 2010?

      Aveo
      Cruze
      Malibu
      Impala
      Camaro
      Corvette
      HHR/ Orlando
      Equinox
      Traverse
      Tahoe or Suburban
      Colorado
      Silverado
      Acadia
      Yukon
      Canyon
      Sierra
      Enclave
      Lacrosse
      Lucerne
      CTS
      DTS/STS replacement
      SRX
      Escalade

      and...

      VOLT

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