• Aug 7, 2009
Mahindra Pik-Up - Click above for high-res image gallery

It's apparently tougher than Mahindra first thought to break into the American pickup truck market. According to a report by PickupTrucks.com, Pawan Goenka, Mahindra's president of automotive operations, told reporters in India, "We will start production of Mahindra 'Pik-up' utility vehicle by December this year for the U.S., and by end-February next year, the vehicle will be sold there."

For those keeping track, this is the second major delay announced by Mahindra, bringing the truck to the United States just about a year later than originally planned. Even Global Vehicles, the chosen distributor of the trucks in the States, was caught off guard by the decision. Granted, a delay is certainly more palatable than a botched launch attempt.

When it finally does hit in February of 2010, expect the truck to come in both TR20 (two-door) and TR40 (four-door) styles and come equipped with a standard 2.2-liter four cylinder diesel engine that should return 30 miles per gallon and tow up to 1.3 tons. Pricing reportedly won't be announced until September.



[Source: PickupTrucks.com]


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    • 1 Second Ago
  • 21 Comments
      • 5 Years Ago
      30 MPG is nice, but it can only tow 2600 pounds? Is there some error there?
        • 5 Years Ago
        They should have put 1.3-ton payload.

        The towing capacity is 2.5 tons.
      • 5 Years Ago
      I think that truck looks horrible. But Level is right, it'll appeal to those that want a scratch & dent utility vehicle. I can see this as the truck ranchers use to haul around manure and other things they wouldn't want all over their fancy horse towing truck... But it is fuel efficient. I just wouldn't want to be caught in public driving that.
      • 5 Years Ago
      If they price this right (read: affordably) this truck will be the perfect vehicle for a very large, underserved segment of the population. It'll haul what most need hauled, handle some decent off-road duties, get you where you need to go, keep the rain out of your face and do it all while returning good mpgs. This little rig is for everyone from surfers to desert rats and contractors to homeowning DIY'ers. It won't appeal to urban ranchers and the Bayliner set. And it sure as hell ain't for posers who need to be "percieved" and measure self-worth in terms of the status derived from possesions. This could be a true "people's car"... once again, if priced right.
      • 5 Years Ago
      This thing is outdated before it hits the showrooms. But, I do like the idea of small diesel pickup. The thing is this trucks biggest selling point (the 7' bed) is the last thing I'd want.
      • 5 Years Ago
      The "little truck that could" market has been under-served here in the States for quite some time. Toyota moved the "Taco" into mid-size territory, Isuzu hasn't done anything much here for years... And the domestics? ALL too big these days.
      • 5 Years Ago
      I really like this truck for its simplicity, unabashed utility and utilitarianism, and its great fuel economy and (proposed) price.
      • 5 Years Ago
      Utiliarian trucks that are built to do one thing - work - and do it well FTW.
      • 5 Years Ago
      Oh no. How will I console myself?

      What's next> The Nano not hitting it's EPAs?
      • 5 Years Ago
      We have them here in Australia and its got to be said, they are one of the UGLIEST cars you will EVER SEE on the road. It looks all well and good in the photos, but you can make up your own mind once you see it in real life.
      You guys should just get utes. most of our utes are 2 seat, between 500-1000kg (~1100-2200lbs) payload (which means in the tray on the back) and another 1000-1500kg (~2200-3300lbs) towing capacity (breaked trailer weight). and still manage to get ~30+MPG with V6's of around 300hp and ~25+MPG with 400hp V8's
      • 5 Years Ago
      There is def a market for this pick-up, the kind that you wouldn't worry if you get it scratched here and there or bang it up and had no luxuries like most do now days and take it to the core basics plus diesel is a big plus...


      I guess it's better to delay things and make it right when they come out then rush it to market and get it wrong...
        • 5 Years Ago
        Cadillac EXT comes to mind
        • 5 Years Ago
        You mean, as in one with loads of utility?

        Isn't that what a pickup truck is for?
      • 5 Years Ago
      I'll be the first one to take it for a test drive, I won't necessarily buy it, but I'll give it a shot. Still wish Ford would sell their Euro-spec diesel rangers here.
      • 5 Years Ago
      Well, it's official. No Mahindra pickups until 2010. The 'facelift' was launched for the Aussie market, so what is the REAL delay with these trucks. Starting to wonder. More at www.MahindraPlanet.com
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