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One of the very important components in getting Joe V6-pack on board for electric-drive vehicles in the coming years will be education about how EVs are different (and better, in many ways) than traditional liquid-fueled cars. While the whole "zero emission" tagline is becoming common, Nissan is trying out something a bit fresher for its new Leaf EV.

As you can see in the image above – taken from an email Nissan sent to the hand-raisers – the company has found three things that can use the 100 (or 100 percent) number: that the car is totally electric, that it can go 100 miles per charge (yes, there is an asterisk there in the fine print, as there should be) and that the car will have 100 percent of its available torque from 0 rpm (this is clarified in the small text not included above). Hyping all that torque is a good strategy – after all, it's still news to many people that electric cars can go fast – but it's one we really haven't seen that much in promotional material for EVs. Why not? Think it'll continue?

[Source: Nissan]





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  • 36 Comments
      • 5 Years Ago
      "Zero pollution" is more to the point. And for all those who haven't a clue how human nature works (most of you) - "Zero gasoline," is going to be a LOT more effective than zero emissions.

      Grok this: people only buy gasoline because they have to. Give them a car that uses no gas - they'll like it. A lot.
        • 5 Years Ago
        I agree with that.
        • 5 Years Ago
        Nice use of "grok" there. ^_^

        Also, I agree.
        • 5 Years Ago
        You should ask the fanboys and douches out there who are in love with themselves and think it's macho to have a V8 Camaro or 500HP M5 that has a "wonderful soundtrack."

        I'd think they'd disagree. Although I'm with you on wanting to not use fuel.
      • 5 Years Ago
      So how does the battery ownership work on these things?
      • 5 Years Ago
      How about:
      '100% a waste of money?'
      If this is still the battery they use:
      'Based on AESC’s testing, the cells will retain more than 80% capacity after 7 years, including 70,000 km (43,496 miles).'
      http://www.greencarcongress.com/2008/05/aesc-lithium-io.html
      Then at £6k for the battery, you are only expected to do 16-17 miles a day on average over the 7 years and pay 13.5pence a mile for the battery before you add anything else on!
      From the info we have got so far Toyota is right, and battery cars are not ready for prime time.
        • 5 Years Ago
        the batteries are expensive BUT the cost of maintenance and fuel (electricity to recharge the car) are less than a conventional ICE. That and the zero emissions factor make them very much ready for prime time for many buyers.
        • 5 Years Ago
        I've just been checking the expected battery life of the Volt using LG Chem batteries, and using lithium manganese technology they reckon they can do 150,000 miles or ten years.
        They are using a couple of technologies to get that, from additives to the battery to a separator.
        They will also steer clear of deep discharge in the battery management to extend life.
        Presumably the Volt's 16kwh battery pack will also cost less than the Leaf's 24kwh pack.
        About the only place the economics work for the Leaf is in London, where if you did only very low mileage then the congestion charge exemption would pay for the batteries over the 7 years.
        If you really only do 16-17miles a day though, there are a variety of electric run-arounds you can buy for only around £10k and still qualify for the rebate which would do fine for that limited use.
        This seems to be aimed at the more money than sense market.
        • 5 Years Ago
        Rain, your link does not work
        • 5 Years Ago
      • 5 Years Ago
      If they want it to sell better and stand out, they could of made it look at least nice....

      And dont give it a dumb hippy name.
        • 5 Years Ago
        If they want to sell better they could actually sell it and not make yet another lease program around electric cars, which have been around in one form or another for around 100 years.
        • 5 Years Ago
        It does look nice. It looks like a 2020 Renault Megane/Nissan Versa/Tiida that's been sent back in time to us here in 2009...

        Were you expecting a 72 'Cuda?


      • 5 Years Ago
      I think for some people a battery lease is what they want, it helps keep that initial sticker shock down, I hope they offer both options, with a bit of a discount for the folks that want to buy it up front. yes the no lease folks (such as myself) tend to be vocal but I think leasing is better for adoption in the short run and will help to get them on the road, and thats the most important thing.
        • 5 Years Ago
        I told you that car manufacturers hates batteries. They know it don't do the jobs, it cost a lot and especially they are afaids of the recall campaign it can have against them after a while, especially for a 100% battery car because it's the perfect way to destroy a battery with fast charge and deep discharge done fast, batteries are mainly a back up storage devise like the battery of your ice car that cost 60$ and weight 25 pounds and work one minute a day.

        http://www.autobloggreen.com/2009/08/05/report-battery-bottleneck-holding-up-prius-sales/1#c20699823

        They have accepted money for battery researchs from big-oil via state subsidies and tax breaks and money-cash gifts put in fiscal paradises. They now work against their consumers. They accepted money and treats against them, so now they are not open for business with car customers.

        Natural ressource cartel have approx 100x the money of car manufacturers and no liability whatsoever with the law but car manufacturers are hack everyday with certification, recall campaing, etc.
        • 5 Years Ago
        Leasing batteries is probably a good thing. There won't be a battery disposal tax or old batteries in people's front yards.
      • 5 Years Ago
      As a owner of a EV I concur whole heartedly with Ra Conteur's assessment.

      Even though both my personal autos are much nicer than my more economy minded EV I prefer to drive the EV. To date it successfully meets 99 percent of my driving needs.

      Zero gas, that's the ticket!
        • 5 Years Ago
        @Ray, I agree with you 100%. The benefit to driving electric is not to use a single drop of gasoline or any liquid fuel.

        Unfortunately battery technology remains expensive, but just think of the amount of money you save by not having to fill up. I recently filled up my compact car, 40L(11Gallon) tank and paid a significant 57 Euro!(around 80 USD) Yes, in Europe we pay a lot more than in the US.

        An EV like this would do really well here in Europe. I am glad they went for a neutral design rather than making it a fashion statement.
      • 5 Years Ago
      It's a good start...at least one company is embracing new technologies and trying them out for real...well 2....Honda also.
      • 5 Years Ago
      "it's still news to many people that electric cars can go fast – but it's one we really haven't seen that much in promotional material for EVs."

      Did the author pull this comment out of his butt? How many of us have heard about the Tesla Roadster, The Dodge EV, etc? News about them are plastered all over this website/blog and have seen their way into many newspapers, TV news shows and magazine articles. The pubic is a little better educated than this author realizes.
        • 5 Years Ago
        I don't know how it is in the US, but, here in Sweden, you can ask just about anyone what they think about the Tesla Roadster and they will have no idea what you are talking about...
        Sad but true. (ok, we don't have any dealers in Europe yet, but still)
      • 5 Years Ago
      Hi,

      What we have been told is it has 207ft/lbs of torque, and that it's acceleration will be similar to the Infiniti G35: ~6.2 secs 0-60mph. It's one sprightly "commuter car"!

      Sincerely, Neil
        • 5 Years Ago
        Dang, I didn't know that... Maybe it will be fun, I stand corrected.
      • 5 Years Ago
      "100 miles per charge (yes, there is an asterisk there, as there should be)"

      Huh? I agree there should be an asterisk, but I don't see it.
      • 5 Years Ago
      It's hard to sell the "100% of torque is available from 0 mph" line when it's a wimpy commuter car. We'll see when we have more info, but I doubt it'll be anything to write home about. The 100 mile range will be impressive if the price is right.
        • 5 Years Ago
        ... and if the 100 mile range doesn't depend on keeping the speed below 50mph.
      • 5 Years Ago
      How does 100% torque at 0 rpm help an electric car go fast? At 0rpm, the car is traveling 0mph.

      It's more important what the torque is at cruising speeds and higher speeds. That determines the top speed. And in electric cars, the top speed is usually lower than even a slow gas car.

      I mean, I know you don't really need a car to go faster than 100mph anyway, but if you have an electric car, it won't.
        • 5 Years Ago
        I got it now. I read the link (which goes to two articles below).

        The problem is ABG is using "fast" to mean "quick". If a car accelerates well at the drag strip, it's "quick". "fast" refers to the speeds it can reach.

        I know it sounds like I'm being pedantic, but I'm just pointing out why what ABG said threw me off. Lots of torque at zero can definitely increase performance at the drag strip, making EVs rather quick. But lots of torque at zero rpm doesn't improve the car's top speed, so it doesn't make them "fast".
        • 5 Years Ago
        The point is that the torque is available at 0rpm, so you get brisk accelleration off the line.

        And you first said that what's really important is what the top speed is, and then nicely pointed out that you don't need to drive insanely fast.

        Personally, I think accelleration is a LOT more important than top speed. as long as it tops out above 70mph the car is ready for the highway, so who cares if a bmw can go faster? A car with better accelleration will beat others between the red lights, and get on the freeway quicker.
        • 5 Years Ago
        The car zooms when you touch the pedal. Is that simple enough for you?
        • 5 Years Ago
        @LS2LS7? - good point. I'll try to be more clear in future posts.
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