Nissan tries something a little different to promote Leaf electric car
As you can see in the image above – taken from an email Nissan sent to the hand-raisers – the company has found three things that can use the 100 (or 100 percent) number: that the car is totally electric, that it can go 100 miles per charge (yes, there is an asterisk there in the fine print, as there should be) and that the car will have 100 percent of its available torque from 0 rpm (this is clarified in the small text not included above). Hyping all that torque is a good strategy – after all, it's still news to many people that electric cars can go fast – but it's one we really haven't seen that much in promotional material for EVs. Why not? Think it'll continue?
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