• Aug 7th 2009 at 8:34AM
  • 5
If there was any doubt that Fisker Automotive is keenly interested in attracting buyers from the luxury car sector – and, no, there really wasn't any doubt – today's announcement that the company has hired the former president and CEO of Maserati North America should put any lingering questions to rest.
Fisker has appointed Marti Eulberg to the position of vice president of global sales and marketing after being head of Maserati North America for less than one year. Eulberg's position means she will "develop global sales and marketing strategies and manage Fisker's worldwide retail network." Eulberg, a true auto industry veteran, has also worked for Jaguar, Volvo and BMW as well as managing Ford dealerships and interning at General Motors.

As we've seen, Fisker is not following fellow green luxury car maker Tesla down the independent store path. Instead, Fisker will license independent dealerships, hopefully to benefit from their expertise with selling expensive vehicles in local markets. Complete press release available after the jump.

[Source: Fisker]



IRVINE, CA – August 6, 2009: Fisker Automotive, developer of the Fisker Karma, the first production-ready Plug-in Hybrid Electric Vehicle, has appointed Marti Eulberg Vice President, Global Sales and Marketing. Eulberg was most recently president and CEO of Maserati North America.

In her new role, Eulberg will develop global sales and marketing strategies and manage Fisker's worldwide retail network. Eulberg is the latest passionate and effective industry veteran to join the team at Fisker, which already consists of top talent from some of the world's most prestigious automakers.

"Marti's experience as an international leader is why she will add tremendous value to our operation," said Henrik Fisker, CEO. "Our retailers are eager to get started working with her."

"It's not often you get the opportunity to help build a car company from scratch," said Eulberg. "Fisker has the right idea and the right product at the right time. I am very excited to be a part of it."

Fisker Board member Vic Doolan was instrumental in recruiting Eulberg, who helped achieve record sales while both were at Volvo North America and BMW North America.

"I can think of no better fit than Ms. Eulberg to lead Fisker's global sales and marketing activities," Doolan said.

Eulberg, 45, held various executive sales positions at Jaguar Cars and Volvo from 2001 to 2008. From 1992 to 2001 she developed regional sales strategies at BMW North America, and managed the largest metropolitan volume Ford dealers in the US from 1986-1991. Eulberg has an MBA in Marketing from St. Thomas Aquinas and a B.S. in Management from Maryville University. She began her career as an intern with General Motors.

Fisker Automotive, founded in 2007 by Fisker Coachbuild, LLC and Quantum Technologies (QTWW), is a privately owned American car company producing premium green automobiles, with Henrik Fisker as CEO. Global headquarters are located in Irvine, Calif. The company is backed by Kleiner Perkins Caufield & Byers, Palo Alto Investors and the Qatar Investment Authority (QIA). More information is available at www.fiskerautomotive.com

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    • 1 Second Ago
      • 6 Years Ago
      Fisker is a car company that is going to change the world. The fact that everything is outsourced is really smart. They won't be in the same mess as GM and Ford. The cars look sweet and i heard the 40k model looks just as nice. Once the start shipping i am def going to test drive and hopefully buy if the waiting list isn't too long ( 1300 so far i heard)
      • 6 Years Ago
      Her best achievement at Maserati was her ability to hide dozens of "sold" QP's in remote warehouses and sell them at dealers auctions 2 years later. The number of Mas. cars sold was a scam to hide a miserable failure of the marque in the US.
        • 6 Years Ago
        I'm asking because I honestly don't know, but is there some truth to that? The QP seems like an incredible car. I can't imagine them having trouble selling them here even without the kind of market saturation the competition has. Surely there were plenty of gushing write-ups in Robb Report and the like. If so, that's really sad because they deserved to be coveted.

        When I'm due to replace my Saab 9-5, I'm thinking very hard about grabbing a four year old, previously high cost luxury performance sedan and I'm trying to peg what would get me into the highest value depreciation curve. I'm not interested in eventual resale value because I just pass them on to my parents when I'm done. Do the QPs go for bottom-dollar relative to original MSRP, or do you get more bang for the buck with like a Jaguar XJR or Audi A8L? The 7-Series and S-Class don't do a lot for me and seem to hold their value better, and "Lexus" is drowsy just to pronounce...
      • 6 Years Ago
      I'm sure she'll do a good job, and kudos to Fisker for bringing in someone from such a prestigious marque, but I'm gonna go ahead and say that marketing is one aspect of Maserati's presence in North America that hasn't been particularly overwhelming. In fairness, it's hardly as though I am a potential buyer so it could be that they are doing an excellent job of targeting their core audience, but it's always seemed to me that modern Maseratis are the best cars you've never heard of.

      Every school boy car nut knows Ferrari and Lamborghini, and while they make incredible super cars, for my money Maserati has put out three cars over the last few years that sit a the top of their segments: the Gran Turismo, the Quattroporte and the MC12. I'd take thoes over any of their competition any day of the week, and yet only real enthusiasts or people who regularly play in the six-digit sticker price arena have ever even heard of them. That said, I doubt a Maserati has ever had to put cash on the hood to sell a car so maybe it's a moot point.
      • 6 Years Ago
      Real Cars guys make the cars, design the cars and know how to sell them....Silicon valley cars guys just bitch all day long about who should take credit for what....lol
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