2010 Lincoln Mark LT debuts for our friends to the South
2010 Lincoln Mark LT - Click above for a high-res image gallery
The Lincoln Mark LT was an unmitigated failure in the US market, but in Mexico it's been the marque's top-seller, with 6,000 units leaving dealers since 2005. So while the gussied-up F-150 was unceremoniously euthanized in the US, Ford's luxury brand had to whip up something with a star badge, a split grille and a work-over with el feo palo for our southern compadres.
The 2010 Lincoln Mark LT looks a lot like the Ford F-150 Platinum fitted with a new grille (Ford didn't even change the headlights) and some Lincoln badging, because essentially, that's what it is. The new LT shares all the mechanicals with Ford's top-selling pickup, including its 310 hp 5.4-liter V8 powerplant, a choice of 5.5- or 6.5-foot beds and a tow rating of 10,000 lbs.
We're guessing there won't be many American pickup truck buyers disappointed that the 2010 Lincoln Mark LT won't be available in the US market. Heck, most truck buyers didn't even know the original Mark LT even existed to begin with. Click on the gallery below to check out the 2010 Mark LT in all its frankentruck glory.
Gallery: 2010 Lincoln Mark LT
[Source: Pickuptrucks]
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Reader Comments (Page 1 of 3)
skablaw 11:36AM (8/07/2009)
I... don't... get... it. I say this based purely on objective observation: If any place on Earth would be receptive to this truck, it is Mexico... at least judging by some of the things that their ex-pats do to the trucks they buy State-side. To each their own. I suppose having a truck that's so nice you never use it for its utilitarian purpose isn't any more or less wasteful than having a sports car with an engine so powerful you never explore its limits on the open road.
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Ben 11:45AM (8/07/2009)
The Lincoln brand is all about the name, just like Cadillac. Ford is trying to make this brand compete with BMW, Merc, Acura, and Lexus but they don't seem to be trying very hard but if Ford sells a few of these for the Lincoln markup its probably worth it...I betcha it doesn't cost them very much at all to re-brad the F150.
Great looking truck but for 10-15K more than an F150 not worth it. Hopefully it will be loaded with features like active cruse and parallel parking assist....even then not worth it, I'll take an F150 any day.
merlot066 1:18PM (8/07/2009)
The Mark LT used to have a point in the American lineup before Ford added the Platinum trim on the F-150, but people didn't know/care about it so they just added the platinum to the F-150 because people already know all about the F-150.
Sal Collaziano 1:51PM (8/07/2009)
I don't think it's such a bad idea.. The Cadillac Escalade EXT sells pretty well. At least I see a lot of them in Palm Beach County and New York.. The first Mark LT was too bland looking and a little lacking in power. If Lincoln put a more powerful engine and started-off with this newer, improved design - I bet it would have sold just as much - if not more - than the EXT...
Sal Collaziano
http://www.lincolnforums.com
Tyler 1:51PM (8/07/2009)
I just don't get it either. Lincoln was getting it right with the MKS, MKZ (minus the rear taillights), and MKX, but this is worse than the MKT and I thought nothing could get worse than that with exceptions for the Aztek.
friko 6:58PM (8/07/2009)
Hello skablaw. Friko from Mexico City here.
Please, please don't judge us for what some of our ex-pats do up there.
I, as all of you, hate this "design". I'm almost sure that, at least in Mexico's center and south states, this won't sell well.
Mustang68657 11:49AM (8/07/2009)
WHAT IS LINCOLN DOINGGGG, the last one actually looked ok at least this ones grille is jsut disgustinggggg, they coulvde done a much better job. i dont see why anyone would take this over a platinum trim F150 -_-
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Jim 12:50PM (8/07/2009)
get your keyboard fixed.
Nellydesign 1:08PM (8/07/2009)
The point is they COULD have made it better looking, but that costs money and with such a small market the budget for creating this vehicle was TINY. Putting a ton of money into it wouldn't have been smart so they made it a Platinum with a new grill and badging. Sure the grill doesn't look great but it should satisfy our neighbors to the south who want a Lincoln Pickup. Trust me, if the designers had had the money and carte blanche this would have looked way different than it is, but they didn't. Oh well. It's not being sold here so I don't care.
Also, it's "Palo Feo". The adjective comes after the noun in Spanish.
2buck 1:24PM (8/07/2009)
Whoever is designing grills for Lincoln should be shot. They're worse than Acura's. I will never consider any current Lincoln because I can't get past the grill.
Quantumphysics 11:55AM (8/07/2009)
I can't believe Ford is still building these ugly things.
They already have a great Ford F-150 - the best truck ever... but, they shoulda learned their lesson when the first gen LT flopped against the looks and appeal of the Escalade EXT.
Are people even still buying trucks like this?
Back in 2003/ 2004 I remember people towing boats and other big items but once the recession hit and people started losing their homes, trucks and abandoning their boats, I stopped seeing thiskind of luxury stuff all together.
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Bloke 12:23PM (8/07/2009)
Did you actually read the article? It's solely for the Mexican market.
Duncan 6:20PM (8/07/2009)
I'm thinking only about 10 percent of those who post a comment actually read the article in full. The other 90 percent just get excited by the pretty pictures and start randomly typing.
MajorGeek 12:07PM (8/07/2009)
Love my Platinum, but as a sharp looking, classy truck, Lincoln tops it. Too bad it's only in that area.
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Dan 12:16PM (8/07/2009)
"Don't you buy no ugly truck!"
Never has that statement made more sense than it does with this atrocity!
Thank whatever deity you may believe in that this thing isn't coming stateside!
It not just ugly, it FUGLY!!
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Rev Junkie 12:17PM (8/07/2009)
Oh dear God. It doesn't even look like that's the factory grille. It's like those Chrysler 300s some people try to pass off as Bentleys with some ugly-ass grille.
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2004m3driver 12:19PM (8/07/2009)
Thats what I thought when I saw this, oh dear god have mercy on my eyes.
leunamme 12:17PM (8/07/2009)
I think it would look better if it had chrome surrounds on the headlights to flow with the chrome grill..
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Farmboy 10:53PM (8/07/2009)
Kind of like how the rest of Lincoln's lineup looks, well at least the American...
Clinton 12:44PM (8/07/2009)
Everytime I see pictures of this truck, the grill looks photoshopped to me. Weird.
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