• Aug 6th 2009 at 7:58PM
  • Add
Lexus LF-A Concept - Click above for a high-res image gallery

There's a new sheriff in town at Toyota, and he's wasting no time in making his presence felt at the World's Largest Automaker. Fortunately, that finally means a return to building fun-to-drive cars after years of offering virtually nothing to tempt the enthusiast market. We can only hope that some of that sporting DNA finds its way into the rest of the automaker's staid lineup as well.

"The severe drop in the economy and auto market has created some of the most challenging times Toyota has ever faced," says new Toyota Prez Akio Toyoda. "I aim to take us back to what made Toyota successful for many years – making high-quality products at an affordable price."

According to Toyoda, two of the most eagerly anticipated (non-hybrid) vehicles from Toyota in years are moving ahead at full steam. First of all, the seemingly forever-delayed Lexus LF-A sportscar is back on track and headed Stateside. Secondly, Toyoda reconfirmed earlier reports that the planned affordable sportscar made in partnership with Subaru is on its way within the next few years. Finally, change we can believe in!

[Source: Wall Street Journal - Sub. Req'd]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X