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BMW CEO Norbert Reithofer told Reuters this week that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and Rolls-Royce brands. Reithofer did reveal that the board has voted to create a sub-brand for electric vehicles. This new sub-brand would be along the lines of the "M" badging currently used for high performance models. These new vehicles will be targeted at urban drivers and include a two wheeler. The first of these new vehicles will likely start appearing sometime around 2012-13.


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[Source: Reuters]

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