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Fiat's plan for re-entry to the U.S. market includes Alfa Romeo, as well as pumping up its Chrysler interests. While Alfa has desirable hatches like the MiTo and the 147, the company thinks it might have the best luck relaunching in the States with its upcoming Giulia sedan. The Alfa Romeo division is a money sink right now for Fiat, and successfully re-entering the US market could open the door to better financials. To make the relaunch of Alfa feasible, the brand is going to have to share with Chrysler.

Chrysler has the LX platform, which could potentially be reworked and used for the new Giulia, is being examined as one way to get an Alfa model launched and built in the U.S. without crushing Fiat with shipping and import costs piled on top of being expensive to build in the first place. The LX is heavier than might be ideal, though it has been engineered to support all-wheel drive, and the rear-wheel drive default of the longitudinal powertrain layout is inherently more sporty if tuned properly. Alfa's got its own platform, the C-Evo, which could be bulked up to underpin the Giulia, and it, too, is a front-engined, RWD layout that could potentially bring an appropriately athletic feel.

Neither platform is exactly perfect – both are aging, and the competition in the segment is stiff. The futures of Alfa and Chrysler appear to be intertwined, with both brands relying on the same basic hardware to launch new or updated models that need to be successful for Sergio Marchionne's plan for world domination to actually work.

[Source: Bloomberg]



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  • 20 Comments
      • 5 Years Ago
      While I'm more interested in the Mito, if the rendering are to be believed the car is attractive:

      http://blog.leasetrader.com/archive/2009/04/20/Alfa-Romeo-Giulia.aspx
        • 5 Years Ago
        I hope it's just distorted perspective in the rendering, because it looks like there's about four feet of car ahead of the front wheels. That's for certain not on a RWD platform. The Giulia must be destined for front-drive after all, as Inline6 mentioned. Too bad.
      • 5 Years Ago
      RWD would be great, currently the FWD alfa's have difficulty in competing with BMW as a driver's car.
      • 5 Years Ago
      alfas are sexy and Italian.. as long as the don't fall apart in the first 20,000 miles they could sell last generations models here with no problem
      • 5 Years Ago
      "Neither platform is exactly perfect – both are aging, and the competition in the segment is stiff"

      In other words, it'll likely be a failure from the start. Why are they backing a product that they know can't compete?
        • 5 Years Ago
        Uh, this is called SPECULATION on Autoblog's part. Fiat doesn't *KNOW" it can't compete.

        AB is talking out their backsides Re: C-Evo. The Giulia will be the 159 replacement, and it'll be on the same C-Evo platform as the 147-replacing Milano. And it'll be FWD.

        The car that's supposed to move to the LX platform is the larger 166 replacement that Alfa put on hold a couple years ago while they were in search of a proper rear-drive platform. They have one now with Chrysler.

        Also keep in mind that the 300 is in the midst of a serious updating program, as well. So I'm sure that whatever Alfa brings over will be up-to-date.
      • 5 Years Ago
      just put the boxer back in, stretch the body from old design. subaru did. It does not succeed in my world, but hey, its one big happy criminally international ripoff of grandads "old" and "aging" true strength: the automobile as we know it. they won't be anything special, just like every car. Everything sucks.
      • 5 Years Ago
      Looks like a grill from a 300C.
        • 5 Years Ago
        Wow, spending 8 hours straight with my 3 year old son has made my brain not work so good. D'oh!
        • 5 Years Ago
        You are joking, right? That looks like the grill from the 300C because it *is* the grill from the 300C. Autoblog just photoshopped the Alfa Romeo logo onto it.
      • 5 Years Ago
      please let the only thing it has in common with the 300 be the fact that both are cars
        • 5 Years Ago
        I don't know. Both being RWD would help, too.
      • 5 Years Ago
      Who 'Dis? Who 'Dat?,

      +1 about FIAT vs Daimler working with Chrysler.
      • 5 Years Ago
      Hopefully the efforts will prove successful. Honestly, I believe that the horrors of DiamlerChrysler still looms over the minds of the American consumers. Fiat-Chrysler is going to need a SERIOUS overhaul to attract attention. Chrysler is loosing sales faster than an 8-year-old on a sugar high. If Chrysler wants to bounce back in the next few years, they will have to have press releases and reviews that are as positive as Ford's are right now.
      • 5 Years Ago
      You're going to become Julia Giulia? ;)


      Would be an interesting proposition having the next 300 come to us with a little Alfa influence....could do wonders for the interior. Maybe a few more curves on the outside wouldn't hurt either...just keep the grill shape and general size and we're good.
      • 5 Years Ago
      Despite being an aging platform, the LX platform is a very stiff and solid platform to use. Alfa could certainly take their own measure to lighten it up to their taste and firm it up for a proper sport sedan.

      I read somewhere too that Alfa would make their own unique version of the new Phoenix V-6, just as they did with their current 3.2 being of GM origin.
      • 5 Years Ago
      As expressed by many of my fellow AutoBloggers, there are naturally pro's and con's to the idea of Fiat utilizing Chysler's architecture (and vice versa) to build it's next generation Alfa Romeo Giulia sedan.

      But once again I have to applaud the fact that Fiat and Chrysler are working so closely to produce products that will hopefully make them both successful. Both companies have done more together in the few months of their alliance than DaimlerChrysler ever did in nearly a decade of their so-called "merger of equals."


        • 5 Years Ago
        @Who Dis? Who Dat?

        merger of equals?

        daimler was/is still is the bigger than chrysler.

        daimler is more than car, truck and busses.

        daimler also has fingers in trains, aerospace, space and i don't know what more.
        but daimler is realy HUGE.

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