Lorenzo Lamas Cycles - Click above for image gallery

Lorenzo Lamas, everybody's favorite Bold and Beautiful Renegade from the 1990s, has announced a new motorcycle company named, imaginatively enough, Lorenzo Lamas Cycles. Just as Steven Tyler did when he decided to get into the custom motorcycle scene, Lamas contacted an established builder, in this case Ralph Randolph of Knockout Motorcycles, to actually engineer and assemble the machines.

So far, LLC has released four motorcycle renderings, two of which – the Reno Rocket and the Badlands Bomber – are slated for a public debut this week at the Sturgis Motorcycle Rally. All of LLC's machines seem to be based on production frames and will reportedly be equipped with Twin Cam engines from S&S and tires from Avon.

We're sure the timing of this announcement has nothing at all to do with the new E! reality series The Lamas Life, where Lorenzo will reportedly make amends with his son A.J. with whom he hasn't spoken in years. In any case, check out our gallery of the four LLC renderings below.

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