• Aug 3rd 2009 at 12:29PM
  • 68
We'll publish our By the Numbers feature detailing sales results for every brand and automaker in the U.S. later today, but we just had to tell you the news: Ford Motor Company has just reported a 2.3% sales gain for July 2009 versus the same month last year. Why is that a big deal? For one, FoMoCo, General Motors and Chrysler LLC have been on a streak of monthly sales losses going all the way back to January 2008 when GM posted a 2.1% gain. The last time Chrysler reported positive numbers was December 2007 with a meager 1.0% improvement. Ford has gone the longest – 19 months – without reporting a sales gain, its last one being razor thin at 0.4% all the way back in November 2007.

And to what can we attribute Ford's positive performance in July 2009? A number of things, including a fresh lineup of vehicles, new hybrids, positive press and, of course, a little bit of help from the Cash for Clunkers program. Not all can be credited to CFC just yet, though, as dealers only actively started accepting trade-ins at the end of the month. Nevertheless, Ford's entire portfolio of brands reported gains except for Lincoln, which was down 24.3%. The Ford brand was up 2.9%, Mercury gained 6.6% and even Volvo erupted with a 25.7% sales gain.

Of individual models, the 2010 Escape made the biggest sales gain selling 20,241 units, a 94.2% improvement versus July 2008. The new 2010 Fusion also did well, selling 17,610 units for a 66.0% jump in sales. Even the Focus improved selling 21,830 units for a 43.6% gain.

Click here (PDF download) to view Ford Motor Company's complete sales performance for July 2009, and keep your eyes open for our industry-wide By the Numbers report later today.

[Source: Ford | Photo by Mark Wilson/Getty Images]



  • Ford, Lincoln and Mercury retail sales increased 9 percent versus a year ago; total sales (including fleet) were 158,838, up 2 percent versus a year ago
  • Ford is first among major manufacturers to report sales increase in 2009; year-over-year total sales gain is the first for Ford since November 2007
  • Ford's fuel-efficient vehicles pace July sales results – Ford Fusion up 66 percent, Mercury Milan up 60 percent, Ford Escape up 94 percent, Mercury Mariner up 71 percent, Ford Focus up 44 percent and Ford Ranger up 65 percent; Ford hybrid sales up 323 percent
  • Ford was first to market with "Cash for Clunkers" website; more than 1 million consumers guided by www.LetFordRecycleYourRide.com
  • First 2010 model Ford Taurus and Transit Connect models were delivered to U.S. customers in July

Download Full Sales Release

DEARBORN, Mich., Aug. 3, 2009 – Customer demand for Ford's fuel-efficient vehicles coupled with the U.S. government's Car Allowance Rebate System ("Cash for Clunkers") enabled Ford to post the first sales increase of any major manufacturer in 2009.

Ford, Lincoln and Mercury dealers reported 118,197 retail sales in July, up 9 percent versus a year ago. Total sales (including fleet customer deliveries) were 158,838, up 2 percent versus last year.

"We had another strong month in progress before the 'Cash for Clunkers' program started," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.

"Our products, our dealers and our advance preparation enabled us to leverage the program and drive traffic and sales to another level," he added. "In addition, we achieved a sales increase even though we decreased incentive spending in an increasingly competitive environment."

July Sales Highlights

  • Ford Fusion sales totaled 17,610, a July record and up 66 percent versus a year ago, and Mercury Milan sales were up 60 percent. The 2010 model Fusion and Milan and their hybrid versions are the most fuel-efficient mid-size sedans in America.
  • Ford Escape sales totaled 20,241, a July record and up 94 percent versus a year ago, and Mercury Mariner sales were up 71 percent. The 2009 model Escape Hybrid and Mariner Hybrid are the most fuel-efficient utility vehicles in America.
  • Ford Focus sales totaled 21,830, up 44 percent versus a year ago. The Focus is among the most fuel-efficient compact cars in America with an EPA highway rating of 35 mpg.
  • Ford Ranger sales totaled 7,695, up 65 percent versus a year ago. The Ranger is the most fuel-efficient compact pickup in America.
  • Ford Flex sales totaled 3,631, up 65 percent versus a year ago. The Flex is among the most fuel-efficient mid-size crossover utilities in America.
  • Ford's hybrid vehicles (Fusion, Milan, Escape and Mariner) posted combined sales of 5,353, a record for any month and up 323 percent versus a year ago.

"We have the freshest line of new products in the industry," said Czubay. "We're really encouraged by the growing number of consumers who are considering Ford for their next vehicle."

Internal and external studies show a positive trend in the percentage of consumers with favorable opinions about Ford, and growing numbers of consumers who are willing to consider purchasing a Ford vehicle, thanks to improved fuel economy, smart technology and higher residual values.

More new products are on the way. The first new 2010 Ford Taurus sedans were delivered at the end of July, as well as the first Transit Connects.

The all-new Taurus is the smartest full-size sedan in America. The Transit Connect, a small, fuel-efficient purpose-built van, is the first ONE Ford global vehicle to be sold in the United States.

This summer, Ford also will debut its EcoBoost engine technology in the Taurus SHO, Lincoln MKS, Ford Flex and all-new Lincoln MKT crossover vehicle. In these vehicles, EcoBoost provides the fuel economy of a six-cylinder engine and the performance of a V-8.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 6 Years Ago
      Nice! Now bring over the European Focus and the Fiesta over sooner and you'll see sales numbers increase another few percentage points. The Fiestas were all over the X-Games and I'm sure there are tons of young car buyers looking for an alternative to the Honda Fit and the Nissan Versas. Especially if they think they can fit turbo chargers on them and jump off ramps.
      • 6 Years Ago
      Keep cheering, Socialists, but remember : every hit from Uncle Sugar has a nasty hangover. There is no such thing as a free lunch, period.
        • 6 Years Ago
        Brian just ran out of tampons .....
        • 6 Years Ago
        Don't feed the trolls.
      • 6 Years Ago
      Wow, the Lincoln Town Car is being sold like crazy - 95% gain! Grand Marquis goin up, too.

      I hope they reconsider ending production of those...!
      • 6 Years Ago
      Congrats to Ford!

      As a person that bought a new 2009 Ranger earlier this year (yes some people STILL buy them!) im glad to see that it post such a gain over last year!
      • 6 Years Ago
      I'm sure Brian, Matt, and LS2LS7 are working hard on their shots at Ford for later today when the full report comes out. Get your voting fingers ready.

      I heard from a sales manager friend at a large Toronto area Ford dealership about two weeks ago that sales were brisk and the biggest issue in Canada was getting enough product. FYI, there is no CFC program in Canada.

      Congrats Ford. Keep up the good work.
        • 6 Years Ago
        hey- don't paint LS2LS7 with that brush. Whether I agree with him or not, he thinks and supports his assertions. the other two are just trolls.
        • 6 Years Ago
        Please show me some thinking or assertion support in LSx's following post.

        "why not the LS2LS7? 1:20AM (8/04/2009)
        Both the Camaro and the Challenger make the Mustang look poor.
        Wow, I can't believe people are saying the new Mustang is something special in the looks department."

        I believe he may be more mature and probably a lot older than Matt and Brian, and may even live in his own home, but he is still a Ford hater that trolls all Ford related posts looking for some way to defend his beloved GM anything.

        Before you say it, I am a Ford fan, but I don't waste my time trolling GM and Chrysler posts looking for something hateful to say about the competition.
      • 6 Years Ago
      How can any company's successes or shortcomings seriously matter so much to some people (such as Brian and Matt)? It's like they hold Ford personally accountable for killing their dads or something. Kind of asinine.
        • 6 Years Ago
        Car accident, perhaps?

        I used to be anti Ford in the 90s, and even I changed my view of them.
      • 6 Years Ago
      Wow vetteracer (any relation to LS2LS7?), you sure got your facts twisted around.

      You also left out the most important part of my post which was:
      "Much of the public is pissed at GM and Chrysler for going bankrupt, screwing the bond holders, and being bailed out of Chapter 11 with a huge infusion of tax payer money.
      Ford did not do any of those things."

      You can relabel the low interest loan for car development any way you want in your own mind and call it whatever you want here, but I think much of the car buying public is clearly showing their preference for the way Ford has handled the crisis vs. your beloved GM.

      Get used to it.
      • 6 Years Ago
      Volvo has almost no incentives on the S60 for most of the year. Before last July incentives on the S60 were around $3,000 or so. You could be a S80 for just a little more then a comparable S60. For July Volvo more then doubled the money on the S60 and we sold out of them quick. Plus FWD s60s were eligible for C4C money and you had that awesome 5 year 60,000 mile warranty plus maintenance for the full five years 60,000 miles like BMW.

      That is why sales for S60s went through the roof.
      • 6 Years Ago
      I saw a car carrier load of Escapes just last night out on the Interstate.
      • 6 Years Ago
      Also Matt, I love how when you were asked about other car companies for comparison, you choose two random companies (Subaru, which has prooven to have a low volume, consistent customer base, and Hyundai, that sell crappy cars with tons of money on the hood and load it up with all their "assurance" bs) rather than choosing more relevant companies like Chrysler, Toyota, Honda, or say GM. Speaking of which, how's GM doing Matt? Hmmm, not so well? About to be taken over in sales by Ford??? How does it feel Matt??? And you can't blame it on C4C because GM is doing C4C too. You can get $4500 off a Cobalt, but more people are choosing to get $4500 off a Focus instead. Ford is catching up to GM (which includes Chevy, Pontiac (you want to talk about a crappy rebadge, what do you call Pontiac and GMC?), GMC, Cadillac, Saturn, Hummer, and Saab) with Ford, Lincoln (you know those crappy rebadged cars that sold 24% less than July last year compared to Cadillac which sold 54% less), the pitiful excuse for Mercury, and Volvo.
      • 6 Years Ago
      For months, even years people on this site have been beating the "Ford will go bankrupt" drum. Spouting off stupidity like "Ford's day of reckoning is comming" and yet stury after story has Ford exceeding all expectations. With an increase in sales, decreasing cash burn rates (aka. profitability) and a slew of new products I don't see where Ford is "dying". They are actually increasing production to meet the demand as others (GM) are getting ready to cut another 15,000 employees.
      • 6 Years Ago
      Good job Ford. See how helpful government handouts can be? Surprised that they participated in Cash for Clunkers at all.

      ...and before any of you get to yapping, they DID benefit in part from a GOVERNMENT handout.
        • 6 Years Ago
        Another nit picker pitifully trying to paint Ford with the GM and Chrysler brush.

        Look, it's real simple. Read slowly!

        Much of the public is pissed at GM and Chrysler for going bankrupt, screwing the bond holders, and being bailed out of Chapter 11 with a huge infusion of tax payer money.

        Ford did not do any of those things. Much of the public appreciates Ford's difference and is demonstrating that support online and in the showrooms.

        End of story.
        • 6 Years Ago
        Fact is, Fox&Co's party opposed the C4C program.

        Anyone who did should shut up.
        • 6 Years Ago
        John: I currently OWN a Ford car. I am not ANTI Ford. The gullible public that let's CNN & Fox think for them? Americans have the attention span of a 3 year old. CNN & Fox will soon task them with a new thought, and they'll forget about GM and Fiaysler.

        Take these companies on the merit of their products, not because of some stupid ideological issue. I don't care who got a bailout, I care who builds a better car. If that's Ford, then by all means buy the Ford car.
        • 6 Years Ago
        Tagg: Then try this one. The entire domestic auto industry was / is in shambles. Ford was further along in their turn around when the economy went into the crapper.

        Chrysler was caught with their pants at their ankles.
        GM was caught with their pants at their knees.
        Ford was caught with their fly open.

        Ford being magnitudes smaller than GM was much easier to turn around.

        GM needed someone to put a gun to their heads.

        Chrysler, still traumatized by the vicious buggering they took from Daimler, had to be placed in foster care.

        Just get ticked off the the close minded people who say "The government had to help you, you suck". Ford, Chrysler & GM all sucked for most of the last 30 years.
        • 6 Years Ago
        haha Mr Oak I enjoyed your analogies. I agree with you in that an automaker should be judged first and foremost by its product.

        Also, nice work Ford. Hopefully we'll start to see a consistant uptick with other automakers as well (I know, thats quite optimistic)
        • 6 Years Ago
        You sure covered a lot of ground there Mr. Oak.

        Handouts, pregnancy, owning a Ford, gullible public, CNN & Fox News, product merits, ideological issues, pants around the knees and flys open, vicious buggering, and sucking for 30 years.

        I hope you can appreciate the difficulty I might be having in understanding your evidence that Ford "DID benefit in part from a GOVERNMENT handout."
        • 6 Years Ago
        @American Made
        Err...the company that posted the largest gains was actually Hyundai with it's 19%+ gain in sales. Quit the stupid import bashing already, can't you just be happy that Ford's doing well instead of letting your inner redneck out?
        • 6 Years Ago
        Good Sh$% Ford ... USA is on its way back to the top ..... and all the D-bags are wetting their pants .... wow the Imports are slipping !!!!!!!! Gotta love it !!!

        @ Mr Richard Cranium ... I mean Miss Oak ..... Shut ur Vag Please !
        • 6 Years Ago
        I'm assuming you when you mean handout you are refering to the $8 billion Ford received a few months ago? This is a handout to everyone.

        If you are refering to the $8 billion Ford received then yes, they benefited. There is no way you can say that is the same as the bailout GM and Chrysler received. If GM and Chrysler wouldn't have recieved they would be gone. If the didn't get the extra cash in bankruptcy they would still be there. If Ford wouldn't gotten the $8 billion they may have had to delay the intro of a model or two.

        So I really don't understand your analogy.
        • 6 Years Ago
        Tagg: Sort of like being slightly pregnant, a handout is a handout.
    • Load More Comments