• Aug 3, 2009
Subaru sales up 34%, Ford Motor Company finally posts positive numbers

Is the tide turning? Do all those green boxes below indicate that the sweeping current of auto sales ennui has subsided? That's a tough question to answer considering that the government's Cash for Clunkers rebate program began late last month. Normally an incentive program wouldn't have that much effect on monthly auto sales with only a week to work, but C4C was wildly more popular than anyone expected.

While Subaru posted a remarkable 34), thanks to four of its five brands posting positive numbers (only Lincoln was down, -24 and Kia right behind at 5, but it's a lot easier to move the needle when your brand is selling less than 10,000 units/month. Chrysler Group LLC also gets a kudos for clawing its way into the single-digit loss range with a 9 versus the same month last year.

So has the tide turned? This is the first month in a LONG time that more than two or three brands have earned green cells in our chart below, so perhaps it is a signal that Cash for Clunkers is working and/or shoppers are slowly returning to showrooms.

Check out the rest of the numbers below. Brands and Companies are both displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2009 and 26 selling days in June 2008, so the change in average daily sales equals the change in monthly volume.


Brand Volume % July 2009 July 2008 DSR*% DSR 7/09 DSR 7/08
Subaru 34 21,839 16,271 34 840 626
Volvo 26 6,441 5,124 26 248 197
Hyundai 12 45,553 40,703 12 1,752 1,566
Mercury 7 10,031 9,412 7 386 362
Kia 5 29,345 28,021 5 1,129 1,078
Ford 3 142,135 138,175 3 5,467 5,314
Volkswagen 1 20,590 20,442 1 792 786
Jeep -2 22,276 22,705 -2 857 873
Mini -4 4,872 5,063 -4 187 195
Audi -6 6,407 6,804 -6 246 262
Dodge -8 50,075 54,546 -8 1,926 2,098
Chevrolet -9 124,948 137,823 -9 4,806 5,301
Toyota -11 156,355 175,242 -11 6,014 6,740
Pontiac -13 22,024 25,373 -13 847 976
Mazda -15 19,032 22,418 -15 732 862
Honda -16 106,028 125,916 -16 4,078 4,843
Lexus -17 18,517 22,182 -17 712 853
GMC -20 21,860 27,447 -20 841 1,056
Chrysler -21 16,549 20,858 -21 637 802
Mercedes-Benz -22 16,228 20,733 -22 624 797
Infiniti -23 7,096 9,249 -23 273 356
Lincoln -24 6,672 8,819 -24 257 339
Nissan -25 64,751 86,070 -25 2,490 3,310
Buick -29 7,099 10,013 -29 273 385
BMW -32 16,381 23,914 -32 630 920
Acura -32 8,662 12,828 -32 333 493
Smart -45 1,418 2,559 -45 55 98
Porsche -51 1,544 3,128 -51 59 120
Cadillac -53 6,171 13,022 -53 237 501
Mitsubishi -53 4,487 9,644 -53 173 371
Suzuki -57 3,507 8,103 -57 135 312
Hummer -57 799 1,877 -57 31 72
Saturn -66 5,968 17,603 -66 230 677
Saab -72 574 2,026 -72 22 78
Companies
Ford Motor Company 2 165,279 161,530 2 6,357 6,213
Chrysler Group LLC -9 88,900 98,109 -9 3,419 3,773
Toyota Motor Co. -11 174,872 197,424 -11 6,726 7,593
American Honda -17 114,690 138,744 -17 4,411 5,336
General Motors -19 189,443 235,184 -19 7,286 9,046
Nissan North America -25 71,847 95,315 -25 2,763 3,666
BMW Group -27 21,253 28,997 -27 817 1,115


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    • 1 Second Ago
  • 87 Comments
      • 5 Years Ago
      subaru has seemed almost un-affect, in fact they benefited during these hard times. which makes me wonder why they pulled from WRC.

      subaru makes great cars.i hope to own an 05 STi if i can find one in blue and isnt owned by a 17 year old or ill get a new WRX
        • 5 Years Ago
        Probably because even with this sales gain, they still sold less than now defunct Pontiac.
      • 5 Years Ago
      Since things were already winding down quickly by this time last year (ie, 4.00/gal gas), I'm not surprised that the numbers look a little better. Sales were already terrible last July. But the real test is how they compare to July of 07. That would be a much better indicator of relative sales.
      • 5 Years Ago
      I really like how AB presents these numbers. Finally a month with more than 1-2 companies showing green.
      • 5 Years Ago
      It's good that at least some companies are getting back to doing better than last year. And soon the big drop offs will go to zero after September.

      Here is a graph of July sales by brand.

      http://killwithfire.blogspot.com/2009/08/july-2009-auto-sales.html
      • 5 Years Ago
      Congrats to Subaru, Ford, Hyundai/KIA et al!
      • 5 Years Ago
      "Every time I look at these things I see Subaru in the green. Can anyone explain why?"

      There's one born every minute?
      • 5 Years Ago
      HAHAHA, Smart sucks!
      • 5 Years Ago
      More reason why I'm glad I picked up my Legacy wagon two weeks ago.

      Subie FTW!
      • 5 Years Ago
      Scooby Dooby Doooo!
      • 5 Years Ago
      Mercury continues to kick Lincoln's ass in sales. Even with the complete overhaul of the Lincoln brand.
      • 5 Years Ago
      I did a little math with the July numbers available from AB back to July 2006.
      Here are the company comparisons of July 2009 compared to the 3 year rolling average for each July.

      Ford -17.1%
      Nissan -20.1%
      Honda -20.3%
      Toyota -20.9%
      BMW -21.2%
      Total of all companies -27.0%
      Chrysler -30.9%
      GM -41.2%

      That sure makes the need for GM and Chrysler to declare bankruptcy a little more obvious.
      • 5 Years Ago
      Suzuki sales really look terrible. At what point is it worth it for them to lose money in the U.S. market when they could be investing their resources in emerging countries where their sales are higher (such as India)?

      Oh well, I guess Toyota will just buy them and bunch them up with Subaru and Daihatsu. Oh no...Toyota is becoming the old GM: Toyota is Chevrolet, Lexus is Cadillac, Hino is GMC, Daihatsu is Pontiac, Subaru is Buick, Suzuki is Oldsmobile and Scion is Saturn.
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