Subaru sales up 34%, Ford Motor Company finally posts positive numbers

Is the tide turning? Do all those green boxes below indicate that the sweeping current of auto sales ennui has subsided? That's a tough question to answer considering that the government's Cash for Clunkers rebate program began late last month. Normally an incentive program wouldn't have that much effect on monthly auto sales with only a week to work, but C4C was wildly more popular than anyone expected.

While Subaru posted a remarkable 34% sales gain last month versus July 2008, the big news, of course, is Ford's return to green. Ford Motor Company was the only multi-brand automaker to report a sales increase last month (2.0%), thanks to four of its five brands posting positive numbers (only Lincoln was down, -24%). The Korean brands also continued their strong performance in 2009, with Hyundai up 12% and Kia right behind at 5%. Sure, Volvo deserves mention for being up 26%, but it's a lot easier to move the needle when your brand is selling less than 10,000 units/month. Chrysler Group LLC also gets a kudos for clawing its way into the single-digit loss range with a 9% dip on good showings from Jeep and Dodge. General Motors, however, lagged behind the upward trend of its cross-town competitors with a smaller improvement that left it down 19% versus the same month last year.

So has the tide turned? This is the first month in a LONG time that more than two or three brands have earned green cells in our chart below, so perhaps it is a signal that Cash for Clunkers is working and/or shoppers are slowly returning to showrooms.

Check out the rest of the numbers below. Brands and Companies are both displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2009 and 26 selling days in June 2008, so the change in average daily sales equals the change in monthly volume.


Brand Volume % July 2009 July 2008 DSR*% DSR 7/09 DSR 7/08
Subaru 34 21,839 16,271 34 840 626
Volvo 26 6,441 5,124 26 248 197
Hyundai 12 45,553 40,703 12 1,752 1,566
Mercury 7 10,031 9,412 7 386 362
Kia 5 29,345 28,021 5 1,129 1,078
Ford 3 142,135 138,175 3 5,467 5,314
Volkswagen 1 20,590 20,442 1 792 786
Jeep -2 22,276 22,705 -2 857 873
Mini -4 4,872 5,063 -4 187 195
Audi -6 6,407 6,804 -6 246 262
Dodge -8 50,075 54,546 -8 1,926 2,098
Chevrolet -9 124,948 137,823 -9 4,806 5,301
Toyota -11 156,355 175,242 -11 6,014 6,740
Pontiac -13 22,024 25,373 -13 847 976
Mazda -15 19,032 22,418 -15 732 862
Honda -16 106,028 125,916 -16 4,078 4,843
Lexus -17 18,517 22,182 -17 712 853
GMC -20 21,860 27,447 -20 841 1,056
Chrysler -21 16,549 20,858 -21 637 802
Mercedes-Benz -22 16,228 20,733 -22 624 797
Infiniti -23 7,096 9,249 -23 273 356
Lincoln -24 6,672 8,819 -24 257 339
Nissan -25 64,751 86,070 -25 2,490 3,310
Buick -29 7,099 10,013 -29 273 385
BMW -32 16,381 23,914 -32 630 920
Acura -32 8,662 12,828 -32 333 493
Smart -45 1,418 2,559 -45 55 98
Porsche -51 1,544 3,128 -51 59 120
Cadillac -53 6,171 13,022 -53 237 501
Mitsubishi -53 4,487 9,644 -53 173 371
Suzuki -57 3,507 8,103 -57 135 312
Hummer -57 799 1,877 -57 31 72
Saturn -66 5,968 17,603 -66 230 677
Saab -72 574 2,026 -72 22 78
Companies
Ford Motor Company 2 165,279 161,530 2 6,357 6,213
Chrysler Group LLC -9 88,900 98,109 -9 3,419 3,773
Toyota Motor Co. -11 174,872 197,424 -11 6,726 7,593
American Honda -17 114,690 138,744 -17 4,411 5,336
General Motors -19 189,443 235,184 -19 7,286 9,046
Nissan North America -25 71,847 95,315 -25 2,763 3,666
BMW Group -27 21,253 28,997 -27 817 1,115